Building links for a well known brand site that already has 100,000+ links (or even one million plus links) is an interesting challenge. If your site has that many links, chances are that your competitors have a lot as well. When your link building challenge is this big, you need to think about the problem a bit differently. Today I will review some of the things you need to consider in this type of environment for your link building to have an impact. Very high value links As with any link building strategy, you will want to include targeting very high value links. For well known brands, this usually means highly significant sites, such as the New York Times and other major media, or other very authoritative sites. These types of sites have predictably high standards, so the approach to them must be well thought out. I find that the best approach combines two major elements. First, a direct, honest approach—no room to BS here, so you need to be straightforward and factual. … [Read more...] about The Art Of Link Building For Established Brands
The importance of link building
Deep links have been a mainstay in the SEO community for more than a decade. Rather than pointing an external link to a home page, deep links point to a more specific internal page, such as a product page or a blog article. This establishes greater diversity in your link profile, increases the page authority of individual pages, and gives users greater opportunities to explore more of your website’s content. Traditionally, deep links have relied on networks of other Web pages, because until recently, that was the only place for them to exist. They might be embedded in an article, included in a forum comment, or even mentioned in a social media share. Today, there’s a new kind of deep linking emerging, and it might pave the way for the future of link building — and SEO in general. The Basic Premise Instead of deep linking to an interior page of a website, the future of the industry could establish the importance of app-based deep linking. Basically, instead of having a … [Read more...] about Could Deep Links To Apps Represent The Future Of Link Building?
Tactics, perceptions, and even the way search engines evaluate links are continuously evolving. Because of the ever-changing nature of link building, it’s always interesting to examine the state of the industry. Recently, my colleague Nicholas Chimonas partnered with Moz and Credo to conduct a link-building industry survey. Nicholas detailed his process and the results from the survey in an excellent post on Moz. I want to cover some of the key takeaways from this survey and offer my own insight and opinions on the current state and future of link building. Here are some quick, high-level stats on the survey participants: 435 people participated in the survey. Most work at agencies (42 percent) or are in-house employees (27 percent). The majority work at companies with 1–50 employees (65 percent). A large portion work alone (33 percent) or in teams of two to five people (47 percent), with varying structures. Most spend 1–25 percent (36 percent) or 26–50 percent … [Read more...] about 2016 State of Link Building Survey coverage
“Link building” is a bad word to most SEOs and online marketers. If you’re an agency who does link building, you get fired by your clients. If you’re an in-house SEO who does link building, you get fired from your company. If you do link building, your site gets hit with a penalty. However you slice it, link building is evil incarnate in the world of search engine optimization. Or is it? It seems to me as if SEOs have to tow the party line. “Link building is evil” and therefore, SEOs must act in like they believe link building is bad. Because SEO is still recovering from the smut of old link building days, we have to recover our reputation by declaring loudly, with the rest of them, that link building is horrible! But every SEO knows that link building is absolutely imperative for successful SEO (link goes to an article on the topic on my own site). We’re caught in the classic Catch-22 of modern SEO — the need and evilness of link … [Read more...] about What’s the Future of Link Building?
In a recent Google+ live hangout, Google’s webmaster trends analyst, John Mueller, answered a common question: “Is link building in any way good?” His answer was somewhat surprising. “In general, I’d try to avoid that,” he said, indicating that link building, long believed to be an essential process in SEO, is no longer advisable. Mueller elaborated on his answer, saying that Google does take links into consideration as part of its ranking algorithm, but that building links directly isn’t the right way to go about it. He stated that your goal should be to make sure your content “stands on its own” and easy for your users to share on their own blogs and websites. He also downplayed the importance of links, insisting that the ranking algorithm takes many factors into consideration, and building links might ultimately do more harm than good for your site. Links Doing More Harm Than Good? The short version of Mueller’s response is … [Read more...] about What’s The State Of Link Building For SEO In 2015 & Beyond?