share tweet share pin it e-mail share Choosing a mobile app can be like going on an amazingly bad first date. At the outset you’re not sure you’re compatible, but you can’t help digging the look. Then you meet up. Within seconds, you realize it’s a Venus-Mars kind of thing. You’re bored, wonder about ongoing performance issues, and often end up stuck with the bill without nothing to show for it. Then that darn app keeps showing up everywhere you look to remind you of just how badly the courtship went. It’s not you, it’s them, right? Everybody knows a good app is simply too hard to find. And yet, we keep at it. Some 38 percent of smartphone owners have downloaded 21 or more apps to a smartphone, a November 2015 Pew Research study found. Most sit idle, taunting your serial dating habits. Just 16% of us use more than 10 apps on our phones on a regular basis. By day 30, only 3.3% of Android users and 3.2% on iOS are … [Read more...] about How to Win the Ring in the App Dating Game
The new york times new york
There are innumerable companies (and individuals) in the business of trying to measure things like how content spreads on the web, why some content goes viral, and which social media users are most influential in making it happen. (Here at Marketing Land and Search Engine Land, we seem to get a new PR pitch on the subject every week.) But it may be that the New York Times — traditional media’s “Gray Lady” — has the best tool of all to explain that. It’s called Project Cascade — a 3D visualization tool developed by the Times Research & Development Lab that you (and I) may not have heard about before, but has been around since last spring. This short video shows how Project Cascade works, and the visualizations are nothing short of stunning: This Fast Company Design article explains it this way: Cascade takes an isolated social-media event, like a tweet, and shows the entire chain of reactions that results — what Thorp and his … [Read more...] about Project Cascade: Does The New York Times Have The Best Tool For Explaining How Content Spreads Online?
Facebook’s publisher outreach program is finally launching. The social network announced early this morning that it will start hosting content from publishers directly on its platform with a new product called “Instant Articles.” The move has been long anticipated; Facebook was known to be negotiating with publishers about terms of the deal for the last several months. There are nine launch partners — The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild — with the Times, BuzzFeed, the Atlantic, NBC and National Geographic expected to post stories in the format Wednesday morning. Facebook says Instant Articles are designed to load quickly on users’ mobile phones — at launch they will be available on the Facebook iPhone app. Here’s how Facebook’s blog post announcing described the new product: As more people get their news on mobile devices, we want to make the experience … [Read more...] about Facebook Brings The New York Times, BuzzFeed And Others On Board With “Instant Articles”
Jakob Nielsen, the Web’s best-known usability guru Marissa Mayer, Google’s VP of user experience and interface design Michael Ferguson, one of the architects of Ask’s unique user experience Larry Cornett, the VP of search experience at Yahoo! Justin Osmer, Product Manager for Microsoft Live search Chris Sherman, Executive Editor of Searchengineland and always thoughtful industry observer Greg Sterling, another industry analyst who always has interesting insights, particularly in the local and mobile world Danny Sullivan, the Go To Guy of search In that installment, we looked at their thoughts on what the look of the search results page would be, how the algorithms would get smarter, including personalization, more functionality in the search results, and how much of that functionality might be exposed to the user, letting them get the hands on the knobs and levers to customize their search experience. Today, I’ll share the second half of those interviews, … [Read more...] about Search In The Year 2010: Part Two
Wow, it seems like only yesterday we were all obsessed with the first (of what became many) Panda updates (which was initially called the Farmer Update) from Google and the New York Times story on JC Penney’s Holiday 2010 foray into buying paid links. Oh, yeah, good times. To help all of us in the SEO/link building community keep productive in the next year, I’ve come up with a set of New Year’s resolutions for all of us to follow (besides, if we’re wrong about the Mayans, at least we’ll have something to occupy our minds for a little while!). My Link-Building Resolutions For 2012 1. DO create great content, including link/Like/Share bait, to grow links organically. To attract organic links, we have to provide something worthy of linking to. So get cracking on creating that next sweet infographic, viral video, informative newsletter, or fantastic blog post! Become not only an expert in your field, but be very public about your expertise, and share your … [Read more...] about 9 New Year’s Resolutions For Link Building In 2012