1. Never underestimate the value of your Title tag. Each page must have its own descriptive Title tag that matches the topic of the page exactly. This text appears whenever someone bookmarks the page, and it provides important information for the search engines. Remember that Meta keyword tags are nearly useless these days but are known to be somewhat helpful when the content of the page strongly supports those keywords. Therefore, be selective with what you put in that tag. Don't waste time calculating density and meeting Meta keyword character specifications. Just focus on backing up the actual content on the page, or using synonyms and misspellings. … [Read more...] about How To Impress Search Engines and Users – Focus: Web Site Navigation
The useless web site
Where I see the real value in Twitter as a link building tool is in recognizing that many people who use Twitter have influence in very specific subject areas. If I’m announcing a niche health related web site, I can do a bit of research and quickly find which Twitter users are regularly tweeting similar health related URLs, and reach out to them, outside of Twitter. I don’t want to draw attention to a specific Twitter user here, so bear with me as I explain. A few weeks ago I announced a new site via URLwire, and whenever I do this I set up several alerts/trackers to see where mentions/links show up. I also set up a Twitter search for that new URL. … [Read more...] about Incredibly Valuable Or Utterly Useless As A Link Building Tool?
Spending nights worrying about an SEO campaign can eat up a lot of energy that the small business would be better off applying to other areas. But with so much information out there, it’s hard to know what’s what. The SEO industry tends to thrive on extremes. We create lists of things that absolutely mustbe done and lists of things that absolutely must not be done. But far too often, within either of those lists are things that simply don’t matter at all. To provide a bit of middle ground to all the extremes, here are things that you simply do not need to spend more than a half a second fretting over: … [Read more...] about 10 Useless SEO Worries (Part 1)
Eric Ward founded the Web's first services for announcing, linking, and building buzz for Web sites, back in 1994. Ward is best known as the person behind the linking campaigns for Amazon.com Books, Weather.com, The Link Exchange, Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won the 1995 Award for Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine. In 2009 Eric was one of 25 people profiled in the book Online Marketing Heroes. Eric has spoken at over 100 industry conferences and now publishes LinkMoses Private, a subscription based link opportunity and strategy service. Eric has written linking strategy and advice columns for SearchEngineLand, MarketingProfs, ClickZ, Search Marketing Standard, SearchEngineGuide, Web Marketing Today, and Ad Age magazine. Learn more about Eric and his content publicity and link building services at http://www.ericward.com … [Read more...] about Attention Shopping Sites! Generic Content Means Generic Links
Even though Alexa shows Small Business SEM as kicking U2's arse, the truth is that @U2 gets about 30X more page views. If you're in search marketing, you know why: Because Alexa's stats come from people who install the Alexa toolbar, and the only people who do that are webmasters and online marketers who have a vested interest in trying to manipulate their Alexa ranking into something that matters. … [Read more...] about A Simple Reminder of Why Alexa is Useless