Long term blogging is necessary to keep your readers engaged and interested as well as educated on your business and industry. Unfortunately, long term blogging can become tedious. How can you overcome it? Well, we’ve got some tips for you in this blog post. The biggest problem with long-term blogging is generating new content. You can get something called ‘blogger’s block’ and not feel like you really know what to write about next. Well, there are some ways to get around this when you are a long term blogger. First and foremost, Google has alerts. They index thousands of articles every day. You can sign up for Google Alerts and add and delete topics at any time related to the projects that you’re working on. Fresh, new information will come to your inbox that can be used to get inspiration for new blogs. It’s important to include keywords relevant to your blogging goals in your alerts. To succeed long term blogger you should have some very specific … [Read more...] about Long Term Blogging Is Tedious, Learn How to Overcome It
Google made between 350 and 550 changes in its organic search algorithms in 2009. This is one of the reasons I recommend that site owners not get too fixated on specific ranking factors. If you tie construction of your site to any one perceived algorithm signal, you’re at the mercy of Google’s constant tweaks. These frequent changes are one reason Google itself downplays algorithm updates. Focus on what Google is trying to accomplish as it refines things (the most relevant, useful results possible for searchers) and you’ll generally avoid too much turbulence in your organic search traffic. However, sometimes a Google algorithm change is substantial enough that even those who don’t spend a lot of time focusing on the algorithms notice it. That seems to be the case with what those discussing it at Webmaster World have named “Mayday”. Last week at Google I/O, I was on a panel with Googler Matt Cutts who said, when asked during Q&A, “this is an … [Read more...] about Google Confirms “Mayday” Update Impacts Long Tail Traffic
We won’t dwell on Google’s Penguin and Panda updates as the nails in the coffin for over-optimized content and link profiles, but just know both of these algorithmic animals contributed to considerable change in SEO tactics and strategies over the past 18 months, including how SEO practitioners should be looking at keywords. Keywords Are Dead! Back when search engines were young and users less savvy, Google introduced keywords as the search methodology. With the maturing of search algorithms and the growing sophistication of Internet users’ behavior most searchers: Know how to “Google” (a verb since 2006). Understand where to click in the results. Expect relevance after the click. Know how to refine a non-relevant search. The old interpretation of keywords is no longer true; users are not typing simple keywords that yield simple Google results. Users are entering “queries” – phrases that match specific search intent – and Google … [Read more...] about Keywords Are Dead! Long Live User Intent!
There’s an old advertising slogan which says, “If you wish to capture someone’s attention, whisper.” It seems counterintuitive, but think about how others respond when someone whispers. They lean in to ensure that they can hear clearly. The data-driven nature of the marketing cloud environment pushes the limits of customer privacy. But organic search is inherently non-intrusive. It reminds me of whispering, while other marketing techniques can get in the customer’s face and scream their name. Clearly, a supportive approach is needed where marketing methods are naturally hand-offs in order for this organic ‘whisper’ to transform into an engaging conversation and a positive customer experience in a cross-channel environment. A study from BrightEdge shows that organic search drives 51% of visitor traffic for both B2C and B2B enterprises. This results in more conversions and a higher average ROI than any other lead-generation inbound marketing … [Read more...] about How long tail keywords can drive traffic in organic search
Long-tail keywords – those specific phrases of low-volume but perhaps higher-quality queries from searchers who are closer to taking action on procuring the product or service they seek – have certainly received a heck of a lot of recognition for their value to marketers. However, I am here to declare the demise of these keywords that we held in such high regard only a few short years ago. Please let me explain… As the use of search has evolved and search engine optimization has become commonplace, businesses have succeeded in increasing their visibility in search results and made adjustments to be most visible for those queries they care most about. This, by itself, would be fine; a positive and helpful thing actually, if the end effect was search results pages all containing exactly what the user was searching for. However, the issue we’ve seen is that queries on many broad keywords no longer provide the relevant results that a searcher wants. A search engine … [Read more...] about Stop thinking about long-tail keywords and start focusing on searcher intent