To understand how that scoreboard is compiled, you …as the SEO wunderkind…have had to learn about every signal source on the web that the engines consider. You have had to learn social media, public relations, content creation, web analytics, conversion rate optimization, web design, user experience, etc….all in the name of groking how Google orders its index. … [Read more...] about The One Thing Mike Tyson Wants You To Know About Enterprise SEO
Things only armies understand
You can also learn how to code and use the Search Console API directly. Just understand that there’s a learning curve involved. Unfortunately, I know many people who have started to dig into the API and then wasted time, never got it to work, and pulled their hair out in frustration. If you have the technical aptitude to code and tap into the API, I recommend doing that. But if you’re looking for a solid solution right out of the box, that might not be your best option. Let’s move on. … [Read more...] about How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Upwork.com Rankings Fluctuations Upwork’s rankings grew strongly out of the gate; however, roughly nine days after the launch, about 30% of the keywords we were tracking dropped out of the top 10 in Google. The odd thing is that this did not appear to result in a drop in organic traffic or conversions, which we suspect was the case because oDesk.com URLs were still ranking, often for the same keywords, and generating traffic. … [Read more...] about How To Migrate A Domain And Not Kill Your SEO
And then one day, the worst possible thing happened. One specific architectural recommendation was put into effect which caused an almost immediate loss in the search engine rankings we worked so hard to achieve. At the time of this writing, you won’t find BatteryStuff ranking #1 for “motorcycle battery” or “motorcycle batteries.” Instead, you’ll see that some big-brand chains have overtaken them. … [Read more...] about How I Lost My Clients Their #1 Ranking And Their Profits Exploded Overnight!
I do address that later in the article. The penalties are different, but the duration of time isn’t the only indication of severity, as brands suffer deeply financially and search quality suffers more when searchers can’t find popular brands they’re looking for en masse. I also think most of those in the space who talk about things like this don’t work for big brands, so the fact that what I’m saying might be unpopular is completely understandable. … [Read more...] about Quantifying Brand Bias In Search Results With Rand Fishkin Of Moz