The real reason that I think to do it is not just the immediate ranking boost, which I think it’s probably more like if you have a competitor who’s exactly the same rank as you, it’ll put you above them. It’s not much of a ranking factor beyond that. I think the actual value is any links you get between now and the point at which you switch over to HTTPS will have a 15% link penalty, approximately, until you get to change their link over to HTTPS because of the 301 redirect from the HTTP to the HTTPS. … [Read more...] about #MarketingNerds: Robert Hansen Talks Web Security
Things you need to get a passport
Your sitemaps should be pinging search engines once a day or week. You need to know this number. Make sure your sitemaps are listed in the robots.txt file. You may never have 100% of your site indexed. If you’re at 15%, it’s a good sign. Make sure to crawl your site every 3 to 4 months. Website Auditor, Screaming Frog, and DeepCrawl are all great tools to audit your site. … [Read more...] about #Pubcon Day 1: Tech Issues & Link Building Tips
Demand, Google & The Best Click Bradford brings up a search on Google for compare cost of bamboo floors, a search she says has lots of noise for the marketer, noise in terms of the ads you can buy but how as a marketer, you want to be “The Best Click,” the number one unpaid listing on the page. … [Read more...] about Demand Media & Being “The Best Click” On Google
Question: Who would you like to be compared to? Bartz: Yahoo. The closest one is AOL. Google maniacal about running an algorithm. We’re personal. If you go to Yahoo India, feels part of India, not some one world approach. That’s not Facebook’s strategy, that’s not Twitter’s strategy. That’s not to say we’re not part of a greater tech sector … by Yahoo is the only brand that can make the promise of uniting your world and the world … more and more and more, we’re going to focus on the use side. Getting this easy personalization and excitement about managing the web from one place is the core of our focus. … [Read more...] about Liveblogging The Yahoo “It’s You” Press Conference
As Michael Arrington points out today at TechCrunch, an interesting twist will be if Wikipedia content — which can also be repurposed with appropriate credit — starts showing up on Knol. That could help Wikipedia’s mission of disseminating information, though it doesn’t help Wikipedia itself earn money. But then again, it might also see Google taking action against its own pages in the same way it seemed to attack Answers.com earlier this year. … [Read more...] about Competitors Respond & Time To Limit The Aggregators?