…and how it relates to your business and your SEO. As I write this, I’m on vacation in the Russian River Valley of Sonoma County, CA. While this won’t be 100% organic SEO as is usually the topic, I’ll try my best to tie some of my vacation experiences to the SEO world, and to business in general. With that said, here are 3 things I learned from my vacation that kinda sorta relate to business and SEO: 1. If you’re planning a vacation, don’t over-schedule your workload and remember that “real” life will often get in the way of your best laid plans. I knew I was going on vacation for quite awhile before I actually went, so why did I schedule reports to be done during the week I’d be gone? That left me having to either get them done before I left, or tell the clients I needed more time. I chose a combination of both, doing some in advance, and having others have to be late. While I could have worked super hard the week before I left … [Read more...] about 3 Things I Learned About Business On My Summer Vacation
Things you never knew about
If you’ve ever made a bad hire, you’ll know the cost can be exorbitant. The U.S. Department of Labor estimates the cost of a bad hire to be in excess of 30% of the person’s annual salary. You have to factor in not only the total compensation, but also hiring costs, eventual severance pay, and other factors like legal fees. And for such a critical role as an SEO practitioner, the stakes run even higher. A careless SEO mistake or misstep can result in a Google penalty, and that can take many months to recover from — assuming a full recovery is even possible. Have you ever been rattled by the fact that you’re hiring an expensive expert and you have little way of testing their actual expertise? At what point does a great interview answer translate into a great investment in an employee? It’s a problem employers have even with positions they have mastered and understand. When you throw in SEO — a complex topic that the hiring manager probably has … [Read more...] about Want To Hire An Insanely Great SEO? Do These 7 Things First!
Whether it’s your CMO, your client or your client’s boss, we’ve all worked with someone who just doesn’t quite get search. And that’s OK. We can’t expect everyone to understand the intricacies behind what goes into that No. 1 ranking. SEO is easy in theory, but it’s a daunting task to take on, and Google isn’t exactly making it any easier on us. Still, having to explain the same thing dozens and dozens of times isn’t why we got into this business. Anyone would go a little crazy if they did that. So, in an effort to make both of our lives just a little easier, here are seven things I wish executives knew about link building and SEO. 1. Yes, You Still Need Links To Rank No matter what you read, link building is not dead. As long as people still rely on search engines to find information and as long as those search engines rely on links for rankings — and they do — link building isn’t going anywhere. Of course, the … [Read more...] about 7 Things I Wish Execs Knew About Link Building
I consider myself to be a pretty good blogger, and over the past 4 years, my blogging has definitely improved my writing skills. But there had always been one area of blogging where my efforts were failing, and that was holding me back.I could create interesting posts that resonated with my readers, but I struggled to consistently write good headlines. I didn't worry too much about it, until the last few months when I saw how EVERYONE was flocking to Twitter. And I watched how everyone was using Twitter, and one of the ways was to share links on the social site. And I noticed that the links with the best headlines, got read the most, and retweeted the most. So one night I was working on a post about building community online. As usually happens, I knew what I wanted to write about, but the headline was stumping me. I finished the post, then wrote out 'Six reasons why your online community building efforts are failing' as the post's title, and … [Read more...] about The One Thing You Should Start Doing TODAY to Grow Your Blog
One of the things that always comes up when I talk with peers in this awesome industry is, “how hard it is to hire good people.” For all intents and purposes, our industry is still very young. AdWords just celebrated its 15th birthday, so experience of more than a few of years is still something very few marketers have. Even when you do find marketers who have been in the industry for a few years, half of them don’t have the level of expertise you would expect. There is a ton of bad training, you sometimes have to undo when bringing on experienced marketers to the team. Over the last 9+ years I have had the opportunity to hire and build teams for both agencies and in-house marketing departments. There are five things I look for when hiring to make sure that I get the best. I loved experienced marketers, but I really love people who have these five qualities. 1) Inquisitive by Design Why? That question, when it is coming from my two-year-old princess can sometimes wear … [Read more...] about 5 Things to Look for in Top-Quality Employees