Now that Google is turning former search engines like Google Product Search into paid inclusion/advertising products like Google Shopping, the definitions are even more important — and not just for the handful of competitors claiming an issue with Google but for the millions of consumers that use these search engines sometimes without clear disclosure of why they get certain results…. … [Read more...] about Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems
Thrift shop what does it mean
Barbara Starr of SemanticFuse is a semantic strategist and software engineer, providing semantic SEO and other related consulting services. Starr is a technology expert and software designer specifically in the semantic search and semantic Web arenas. She worked as Principal Investigator for SAIC on the ARDA ACQUAINT program, which was the genesis for Watson at IBM. She also worked on the DARPA HPKB program, which was one of the precursors to the Semantic Web. She is the founder of the Semantic Web Meetup in San Diego, CA, as well as several other meetup groups. She is a governing board member of the Semantic Computing Consortium and is industry chair for IEEE International Conference on Semantic Computing. … [Read more...] about How Leveraging Data Quality In Google Shopping Can Increase Product Sales
Google Shopping today: The competitive landscape In June 2017, the European Commission found that Google had been abusing its market dominance in the area of shopping ads, and issued a 2.4 billion Euro fine, as well as demanding that Google create more competition. Google then opened up its shopping ad auctions to external Comparison Shopping Services (CSS); and now competes with these external CSSs for positions. Google also introduced an incentive programme, SpendMatch, that rebates online merchants up to 30 percent of their shopping ad budget as cashback, if they book their ads via external CSSs, and not via Google itself. … [Read more...] about Google Shopping 2018: Does more Competition mean fair Competition?
What changes has Google made to its shopping service? How are Google Shopping’s competitors performing in organic search? How visible are Google Shopping’s competitors in the new-look Shopping Units? Have all eCommerce sectors been affected in the same way? How Google Shopping has changed To meet the European Commission’s demands issued in its anti-trust statement in June 2017, Google overhauled its Shopping Units, both on the business side, shifting its shopping operations into a separate financial entity, and in terms of functionality, with other companies now able to bid for places in the Shopping Units. Since September 28 2017, each ad in the Shopping Unit indicates which comparison service is providing it. … [Read more...] about Google Shopping: What has changed?
In summary, by drilling into the conversion data on what products are actually driving sales and by assigning a value of the item sold to the business (yield), a more accurate bid value can be calculated. … [Read more...] about Can you manage your inventory with Google Shopping?