Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new “Scroogled” site, pledging that Bing has “honest search.” Great campaign, if it were true. It’s not. Bing itself does the same things it accuses Google of. It’s also another indictment of how little the FTC is doing to protect consumers from “search results” they might not realize are ads. Google Shopping Goes All-Ads Earlier this year, Google changed to a “paid inclusion” or pay-to-play model of accepting listings for its Google Shopping site. Phased in over the summer, as of October 17, only merchants who pay appear in the search engine, within the US (the change will expand globally over the coming year). The change is remarkable for two reasons. First, it was a complete reversal of Google’s long-standing fight against paid inclusion programs, something it once labeled as evil. It also hasn’t resulted in a massively … [Read more...] about Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems
Thrift shop what does it mean
I’m sure many of you are aware that Ad Rank in Google AdWords is derived from the price you are willing to pay (bid price) multiplied by relevance (Quality Score), along with other factors. This is an extremely profitable model for Google as the majority of its income is derived from advertising revenue. Since Google has a history of applying successful strategies to solve different problems, the use of Paid Inclusion was not unexpected when it introduced Google Shopping and Product Listing Ads (PLA). Retailers advertising in Google Shopping should know the definition of Google Product Rank is a combination of “relevance and bid price” (similar to Ad Rank, also a combination of “relevance and bid price”). What this means is merchants must use clean data in their data feeds. Both Product Rank in Google Shopping and Ad Rank in Google AdWords are specified as relevance multiplied by bid price. Relevance, in both cases, is defined as quality. In the case of … [Read more...] about How Leveraging Data Quality In Google Shopping Can Increase Product Sales
Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google Shopping Study reveals. However, traditional product and price comparison portals are hardly found in these ads. Most are occupied by marketing agencies who bid for ads on behalf of online shops. Now, several large comparison sites, including Idealo and Comparado, have made a complaint to the European Commission. Their position is that Google Shopping’s distribution of ads is no fairer than before and they demand that the EU take further measures against Google. Shopping Study 2018 Google Shopping today: The competitive landscape In June 2017, the European Commission found that Google had been abusing its market dominance in the area of shopping ads, and issued a 2.4 billion Euro fine, as well as demanding that Google … [Read more...] about Google Shopping 2018: Does more Competition mean fair Competition?
share tweet share pin it e-mail share In September 2017, Google responded to the European Commission’s allegations of market manipulation by implementing major changes to its shopping service. But how much has Google Shopping really opened up the market? Following up on our analysis of Google Shopping and its competitors from before these changes, this report analyzes the new-look Google Shopping in two of the largest European markets: Germany and the United Kingdom. Other companies can now bid for product listing ad (PLAs) places but 99.6% of all PLAs in the UK are still “By Google.” As the changes case This report looks at the following questions: What changes has Google made to its shopping service? How are Google Shopping’s competitors performing in organic search? How visible are Google Shopping’s competitors in the new-look Shopping Units? Have all eCommerce sectors been affected in the same way? How Google Shopping … [Read more...] about Google Shopping: What has changed?
There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product is not selling as well as they had hoped, and they wish to boost the sales. On the face of it, Google Shopping seems like a good platform for this task. Advertisers can pay more to increase the exposure of a particular product, rather than bid on keywords alone (as is the case with standard text ads). Hence, advertisers often believe Google Shopping is the ideal means to proactively manage inventory and stock levels. However, behind this approach is the assumption that there is a direct relationship between what consumers search for and what they end up buying. So let’s take a closer look at the data to see how consumers actually behave. Do consumers always buy what they search for? For a deeper insight into what is actually going on in Google Shopping, we analyzed … [Read more...] about Can you manage your inventory with Google Shopping?