Trystan Upstill, Google software engineer, also discussed “metro localization,” which will use geography to determine relevance based the user’s metro area. An example used was the ambiguous query “Zoo.” A Los Angeles based user will get a different result than a person in Seattle. (This can be done with IP targeting.) For other types of queries (e.g., restaurants) that are even more local, Google will prompt the user to enter a zip (in a field) and will store that information. That zip-level information will then influence subsequent Google search results. (It also gives Google zip-level ad targeting as well. Google can also get this information from user registration or through inference via Google Maps usage). … [Read more...] about Display Ads Coming In Image Search, Google Health Live
Tineye reverse image search google chrome
For webmasters, it hasn't always been easy to understand the role Google Images plays in driving site traffic. To address this, we will roll out a new referrer URL specific to Google Images over the next few months. The referrer URL is part of the HTTP header, and indicates the last page the user was on and clicked to visit the destination webpage.Of course, images found within web search will still be counted as from web search, as John Mueller from Google explained: … [Read more...] about Google Image Search To Change Referrer URL For Tracking
Image credit to ShutterstockThere are a bunch of complaints in the Google Web Search Help forums about a bug with Google's image search where the images are not fully loading. The first few rows of images might come up and then the rest do not, plus the rest of the interface somewhat freezes up. … [Read more...] about Google Image Search Bug: Only Some Images Are Loading?
Provide good context: Make sure that your visual content is relevant to the topic of the page. We suggest that you display images only where they add original value to the page. We particularly discourage pages where neither the images or the text are original content. Optimize placement: Whenever possible, place images near relevant text. When it makes sense, consider placing the most important image near the top of the page. Don’t embed important text inside images: Avoid embedding text in images, especially important text elements like page headings and menu items, because not all users can access them (and page translation tools won't work on images). To ensure maximum accessibility of your content, keep text in HTML, provide alt text for images. Create informative and high quality sites: Good content on your webpage is just as important as visual content for Google Images - it provides context and makes the result more actionable. Page content may be used to … [Read more...] about Google Updates Image Search Guidelines For SEOs & Publishers
Google also said that if you have filters set up, make sure to adjust those filters. "If you do have special filters, custom channel groupings, or reports based on this data, then you will want to make updates as needed to capture the new Source parameter in your custom settings," Google wrote. … [Read more...] about Google Analytics Showing Some New Google Image Search Referrer Data