In the U.S., we still have about a month of Spring left to go. Everything is green and growing. If you’ve had a website for more than a year and you’ve been actively working on it, you know websites are a living thing. They grow, much like a living plant. I’m going to use a lot of planty-type terms in this post – just think “Spring” and go with it. Tending Your Organic SEO Garden What do plants and SEO have to do with each other? Alot, actually.organic SEO marketing. From transplanting to digging up weeds, you can optimize your garden or tend your website using the same terminology and similar actions. Organic Gardening vs Organic SEO Organic, when applied to farming methods, means produced or involving production without the use of chemical fertilizers, pesticides, or other artificial agents. It’s interesting how well this fits the term organic SEO as well. “Organic SEO” means without the use of artificial agents, such as Pay … [Read more...] about Is Your Website Thriving or Dying?
Tinkerbell website create fairy
The texts that other websites use to link to your website have a strong influence on the rankings of your pages on Google and other search engines. Which texts are used to link to your website? Which texts should be used? What are anchor texts? The visible, clickable text of a link is called ‘anchor text’. Most websites show the anchor text in a different color than the surrounding text. In the early days of the Internet, anchor texts were always underlined (but this has changed). Good anchor texts show people what a link is about. They give an incentive to click on the link, and they help search engines to put a link into context. In the HTML code of a web page, the anchor text looks like this: <a href="https://www.this-is-the-url.com">This is the anchor text</a> Popular anchor text types There are different types of anchor texts that can be used to link to a website: Branded links and website name links: these are links that contain the company name … [Read more...] about How to find the find the texts that are used most often to link to your website
Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in this post. To briefly recap, behavioral targeting involves creating multiple “personas” that represent multiple users of your site, and using analytics to create a unique experience for each persona group based on observed and predicted behavior. The first step to a successful behavioral targeting process is finding the right targets. It is not always obvious which users should be “bucketed” together. Creating effective buckets requires knowledge about the site and a careful analysis of the data. It is important to have clear objectives; this way we can pinpoint the type of person we are targeting, measure our success and optimize for maximum effect. This can be done using any web analytics tool that provides advanced segmentation. But you also need to think hard about the marketing implications of segmentation and persona creation. I … [Read more...] about Behavioral Targeting & Google Analytics: How To Create Personas
Whenever I’m asked what usability is, I get tongue tied. “It’s about humans and computers,” I may say, but they’ll picture robots and talking cars. “I help make web sites that work,” is closer, but vague because technically, if it’s on the Internet, it’s working. Then I’ll hear myself try to make it clearer by bringing up the “abilities”, such as credibility, understandability, accessibility and findability. Of them, the most nods vote for understandability. It’s in our nature that we all want to be understood. We each want that something that fits us just right. We all want…. A Website Usability Fairy Tale Once upon a time, a long time ago, but shortly after animation and Adobe Flash were born, there lived in the deepest, lushest jungle of suburban homes outside the quaint town of Webby Hollow a lovely family called the Allaboutus’s. Everyone in town knew the Allaboutus family, because it was, … [Read more...] about Does This Website Usability Fairy Tale Have A Happy Ending?
OK, let’s be honest. While this may be a pretty darn good guide (if I do say so myself), it’s not going to be the last thing anyone ever writes about landing pages. So what’s with the “ultimate guide” stuff? Well, it’s part of what brought you here—which makes it one component of an effective landing page. You are, right this very minute, looking at a landing page. Technically, a landing page is any page on your website upon which visitors can arrive, or land. That may not be how we think of landing pages created specifically for marketing or advertising purposes, but it’s true. You clicked a link, you landed on this page, and now the key is to get you to do what this page was created for. In this case, for now, it’s to read this blog post. If you’ve gotten this far, our landing page is already doing pretty well! The key is to make sure the content is worth the click it took you to get here, and that it’s worth your time … [Read more...] about Your Guide to Creating Effective Landing Pages