If your enterprise is still at the point where you require convincing over social media’s viability, then you are comfortably behind the eight ball. The competition has already accepted these online platforms for what they offer their business and the results speak for themselves. In 2018, hubs like Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn, YouTube and Snapchat are untapped channels of potential. Not only are they free to set up, but they act as gateways to a new wave of consumers who have developed their own habits of consuming media and the marketing messages that pay for the content. 2018 is going to be a big year for social media! Given that there are two ends of the spectrum – those that are completely sold on social media’s influence, and others that cannot fathom the concept, there are those caught in the middle. Perhaps they have established a Facebook page or issued a link to their Twitter handle, but it has remained dormant. This is an … [Read more...] about The Top 10 Benefits of Social Media Marketing in 2018
Top 10 profitable companies
It’s something of a “perfect storm” for the embattled yellow pages companies right now. Not only has the usage of print yellow pages books declined in recent years, but they’re also facing heavy competition in the online space from each other in addition to other local business directory providers and the big search engines. With consumers using YP printed books less, they’re now facing irritation from the environmentally-conscious throughout the country where people no longer see a reason for having big, paper-heavy books dropped on their porches. Economic pressures are hitting many businesses, and a lot of them have slashed some advertising spending, adding to revenue pressures at YP companies. And to add insult to injury, Wall Street has abruptly lost its love for the venerable old companies in the last year, causing their stock prices to fall through the floor — Idearc Media got delisted from the NYSE a few weeks back, and R.H. Donnelley appears … [Read more...] about What Could Save The Yellow Pages? 10 Ideas
Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping marketers prepare to maximize their 2010 holiday season mobile results. I’ve covered mobile landing page optimization tactics, and how to calculate mobile’s business impact across marketing channels. With that foundation behind us, and Black Friday now just days away, I want to conclude this series with some of the most common mobile campaign mistakes I see big brands making this holiday season—and how you can use their mistakes to your own advantage. Mistake #1: Unoptimized Mobile PPC Ads Mobile searchers are as impatient as holiday mall shoppers—and more disloyal. Who has the time to click through search result listings that may take 30+ seconds to load? That’s actually the most common and worst mistake, but I’ve already covered that ground. If you have optimized your landing pages for mobile users, it’s time to promote that … [Read more...] about 3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them
Everybody loves the long-tail and diversified PPC accounts. However, sometimes these ideals just aren’t possible. Some accounts inherently have only a short tail. This applies heavily to lead gen advertisers that measure post-lead activity to determine actual profitability. Are the insurance quote requests turning into policies? Are the edu inquiries turning into students? Are the mortgage loan applications turning into loans? Let’s call these final post-lead conversion points “Revenue Conversions.” What most single-service lead generating companies find is that they have a very short profitable tail. In fact, most have about 10 or 20 non-brand queries that consistently produce meaningful lead volume and consistently produce the “Revenue Conversions,” too. For an MBA program, it will be “MBA,” “MBA program,” “MBA programs,” etc. For an auto insurance provider, it will be “auto insurance,” “car … [Read more...] about 9 Tips To Manage A 10 Keyword Account
Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the world’s top 10 million websites — including TIME, Mashable, Marketing Land and Search Engine Land — are built on WordPress. But being easy to use, WordPress also makes it tempting to take on things you shouldn’t — or overlook/ignore important elements of SEO that can cause problems with business growth, success and profitability. This column isn’t a step-by-step guide to WordPress SEO, but will address some of the frequent questions I’m asked about SEO for WordPress websites. It will … [Read more...] about 10 WordPress SEO Questions That Took Me 10 Years To Answer!