You would think that when planning a new web site or a totally new version of your web site that you can sit down, make a list of web pages, create the content, and forget about it. That is simply not the case. If you take a look at the current search results for most popular search phrases, you will see that the best web sites (the ones showing up at the top of the search results) not old, static web sites. They are, in fact, updated on a regular basis and contain a lot of good content on their subject. That brings me to the most important point here: you cannot expect to create a few web pages and expect that web site to rank well in the search engines (especially Google).When it comes to Google, they want to deliver the best user experience. When you go to Google, you expect to find what you are searching for: if you do not, then you will turn to another search engine. So, if you are looking for "red widgets" then you would expect to find a web site that has a lot of good … [Read more...] about Search Engine Optimization Tip: Adding Content to your Web Site
Top 10 search engine optimization companies
With the current rise of pay per click (PPC) advertising services such as Overture, Google AdWords and many others, professional search engine optimization (SEO) companies are having to deal more and more with the issue of why their clients should spend money on traditional SEO when they can simply "buy their way to the top." Traditional Search Engine Optimization First I will define what traditional SEO is. Search engine optimization is the process of fine tuning (otherwise referred to as optimizing) your web site to reflect specific keywords and phrases that are relevant to your business and for which you want to attract visitors to your site who are searching for such words. This optimization relates to a variety of elements, not only on your web site's home page, but its sub pages as well. Those elements can include things like title tags, meta tags, alt tags, link structure, link popularity and the content of the site itself. Once your web site is properly optimized, the goal … [Read more...] about Traditional Search Engine Optimization VS. Pay Per Click
Everyone and their dog (yes, there are a few dogs out there with their own blogs) have started up a blog these days, but many people just aren’t taking the steps needed to optimize their blogs for both readers and search engines. While blogs can be business related (another blog about mesothelioma anyone?) they can also be personal where you talk about the great ham sandwich you had for lunch today or the crappy service you had at that trendy restaurant last night. But whether your blog is business or personal, you should ensure that you are optimizing your blog for both your readers (after all, you want to keep those readers coming back) and the search engines. Unfortunately, optimization is an important step that far too many blogs seem to be skipping over, even those that have a broad appeal to surfers and have the potential to be monetizable. However, optimizing a blog is a bit different than your standard website search engine optimization (SEO), particularly because most … [Read more...] about 25 Tips To Optimize Your Blog For Readers & Search Engines
In the offline world, companies make it a priority to influence the message people see in the media. However, in the search marketing world, very few companies make an effort to influence the message seen in search results pages. Instead, many companies ensure their website(s) are at the top of page one, and leave Google, Yahoo and MSN free to determine what to display in the remaining positions. What many companies and public relations professionals do not realize is that you can employ strategies to influence what the search engines display for your brand. As a search marketer, whether in-house or as a hired consultant, this is an opportunity for you to expand your role beyond marketing and IT, and start moving into the realms of public relations, legal and other departments within the organization to hedge against risks and react to unfavorable sites making their way to the top of search engine result pages (SERPs). Often, these departments either haven’t thought about … [Read more...] about What Are Search Engines Saying About Your Brand?
Microsoft recently published a PDF about Search Engine Optimization called Bing: New Features Relevant to Webmasters. This is the second SEO-related offering in as many weeks. During SMX Advanced, Microsoft launched the IIS Search Engine Optimization Toolkit. I’m working on a review of that as well, but it requires Vista or Windows 7 and IIS 7, so installation takes a bit of effort. I talked with Microsoft about the information in the PDF and got some clarity and additional information. The PDF primarily describes the user interface changes launched with Bing, and how those might impact site owners, but also touches on search engine optimization. Google has provided SEO advice for a while, both in their help center and in their Search Engine Optimization Starter Guide, so check those out if you’re interested in hearing the official search engine stance on SEO. Google’s document is much more instructive, providing their top guidelines for creating websites that can be … [Read more...] about Microsoft’s Search Engine Optimization Advice for Bing
Ten years ago today, I had the privilege of organizing the first ever search marketing conference. On this anniversary, a look back at how things were then and have they’ve changed in a decade. In 1999, search marketing itself was about five years old. People had been doing search engine optimization to generate traffic from free listings as soon as search engines themselves appeared in 1994. People were also taking advantage of paid search advertising opportunities, though these were limited and primitive compared to what we have today. While search marketing wasn’t new, a major event focused solely on the topic had never happened. Instead, search marketing had to make do with appearances within other conferences. It would get a single session at a tech event, or an online marketing show or during a web design seminar. I remember this well, as I often spoke on search marketing at these types of gatherings. Nobody Puts Baby In A Corner Search marketing was like Baby in … [Read more...] about 10 Year Retrospective: Search Engine Strategies To SMX: Search Marketing Expo
Is typing in “SEO” the same as typing in “search engine optimization“? Not according to the data in AdWords. The queries in the search engine optimization data set are quite different than the data in the SEO data set. This was a bit of a surprise even to me. It turns out that there is much more variable traffic in the search engine optimization data by a 4-to-1 margin over an SEO search. Search engine optimization: 125 million monthly searches. SEO: 30 million monthly searches. The Search Engine Optimization group has 25 categories of behavior. The SEO group has three fewer search behavior categories. For example, there is no traffic for the advertising, business and search engines categories. So, what do these differences mean? I’ll start by comparing the search traffic head-to-head. For example, in this view you will notice that location-based searches are much more prominent in the SEO group, while product development queries are almost … [Read more...] about SEO vs. Search Engine Optimization Queries
Let’s go, you and I, on an imaginary trip to Oslo in Norway. Now, the first two things you’ll want to do is arrange flight tickets to Oslo, and find a good place to stay. Where do you go for this information? A small (but growing) fraction of the online population will hop over to social networks like Twitter or Facebook and ask their network of friends and contacts for advice. But 9 out of 10 Web surfers will hit up a search engine like Google or Bing. Search engines are complex software tools that send out scouts called ‘robots’ into the World Wide Web to find, analyze and index webpages, blogs and other forms of content, constantly growing their database of information about the Web. Using ‘intelligent’ algorithms, they sift the content gathered (by various criteria), and organize the information in a fashion relevant and useful to searchers. Search engines then present the results in an ordered format that tries to list the most valuable material … [Read more...] about Why Do Search Engines, Keyword Research & SEO Really Matter?
No matter where in the world you live, it’s likely you have rituals that you participate in at various times of the year. Website owners have a New Year ritual too. The first item we need to address is updating the copyright year in the footer of our website. Not only does this show that somebody is home maintaining the site but it signals to search engines that life exists there and to keep visiting. This, like a new determination to lose weight, could be the first and last resolution you set for yourself. Not quite a ritual is it? And who wants to wait until beach season to see the results? What other practices can you add to your annual website resolution ritual? Is there a goal you want to set for the New Year? There are two important goals to work into your resolutions list. It’s a new season. If last year was a bust, can you make up for that and create a more prosperous website property in 2012? Sure you can. Let’s target two goals: Increase website … [Read more...] about 10 Search & Website Usability New Year Resolutions for 2012
When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of its own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses. How Businesses & Search Engines Have Evolved As a business leader, you must be aware that the style and method of selling has changed in recent times. Just as the fax machine, cold calling and advertising flyers revolutionized selling in an earlier era, there’s a new kid on the block that has transformed the way customers are making purchase decisions today — and it’s called Google. Pause for a minute to think about the way your customers are now shopping for your product, or deciding to order your service. Where do they begin? Why, by researching your company and what you offer on the internet, of course! Google has changed significantly since they first launched. Their … [Read more...] about What Local Business Leaders Must Know About Search Engines And SEO