You’ve seen the statistics. Blog posts and top marketing gurus are telling you that content is king, and that content marketing has replaced any sort of traditional “outbound” marketing strategies. Rather than reaching out to consumers, you bring them in with killer content and your email subscriber list grows before your eyes. Once your content is produced, you just have to sit back and watch the leads come in. We all know that this is easier said than done. For 63% of businesses, lead generation is a top challenge. How can this new form of marketing make this challenge go away? At first glance, the idea of posting content that appears on search engines and magically generates leads can seem overwhelming or unachievable. Don’t worry. Once you put the strategy and the optimisation behind each piece of content, the leads will come. Generating leads with content marketing can be done by keeping your customer’s needs, questions, and overall journey in mind. … [Read more...] about Six Ways to Generate More Leads with Content Marketing
Top content marketing agencies
Small businesses with successful content marketing plans are proving that you don’t need a big budget to build meaningful relationships with customers through content. One business that has been particularly successful with content marketing is Yale Appliance. Yale Appliance, a Boston-based appliance store with an e-commerce website, has utilized content marketing to drive traffic to their site, build their email-marketing list, improve conversion rates and increase revenue. The focus of Yale Appliance’s strategy is their blog. Yale often publishes blog content optimized with less-competitive, long-tail keywords that assist visitors in all stages of the sales funnel. In addition to blog content, Yale produces buying guides, email content, videos and even recipes. Together, this content has made a great impact on the business by positively affecting their bottom line. One component to Yale’s content marketing success is the diversity of content offered. Whether you … [Read more...] about How A Boston Appliance Store Grew Business Through Content Marketing
With 27,000 pieces of content being shared each day, it’s obvious that content marketing has become a mainstream strategy for both B2B and B2C businesses. It’s safe to say that no matter the industry you work in, most (if not all) of your competitors are utilizing content marketing strategies to some degree. As a result, it is imperative to stay ahead of the curve when it comes to upcoming content marketing trends. But what is the future for content marketing? I’ve asked nine top content marketing industry experts for their predictions: 1. Scott Abel The future of content marketing is personalization. Without personalization, we’re just spraying content around the Web and hoping it’ll stick to someone — anyone, actually. Spray-and-pray marketing tactics are so 1952 and need to be annihilated. The future of content marketing relies on laser-focusing the message on the individual — not some fictional persona. Personalization is about delivering … [Read more...] about What Is The Future For Content Marketing? 9 Experts Weigh In
Though the approach of using content in marketing initiatives has become more prevalent over the past couple of years, businesses have been employing content marketing strategies since the 1800s. Today, marketers use online content to educate and entertain their audiences in order to drive traffic, conversions and/or leads. Similarly, more than 100 years ago, companies used content (albeit different types) in hopes of increasing business and revenue. Consider John Deere. In 1895, John Deere started publishing a magazine for farmers called The Furrow. The company published the magazine in hopes of being a resource for their customers. The content featured in The Furrow was educational, and it focused on teaching farmers how to be more fruitful business owners — a quintessential example of content marketing. In the 1800s, the only way to get content to consumers was via magazine; there were no websites, blogs or social media sites, and most of the other available … [Read more...] about Is John Deere The Original Content Marketer?
A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a two-plus-year run. The presentation outlined preparation and research, steps in execution, performance measurement and communication to teams. Our goals have been aggressive, requiring a high level of organizational effort, analysis and internal motivation to remain focused. A mix of emotions ran across the audience member’s faces, ranging from disbelief to affirmation. While hopefully, I provided compelling steps and tactics for realizing success (We have exceeded all of these goals), it is the last component of that presentation that I wanted to focus on here. Ongoing communication is critical to maintaining a successful SEO-centric content marketing program (or any digital marketing program). It is even more important when an organization is entrenched in the day-to-day execution of tactics, and perhaps results have yet to be realized. In … [Read more...] about How to maintain content marketing focus in long-running SEO programs