In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, The Ultimate Guide to Search Marketing Optimization Part 3 – Self-Service SEM Optimization Class, The Top Marketing Words of All Time, and this week’s free tips and tools. News from the search engines Google AdWords: See account changes mapped to performance statistics. I noticed this listed as a feature change from April so I thought I would share this nice tip when using the My Change History tool. In addition to listing the changes made in your account, the My Change History tool shows these events mapped to a chart of your account’s impressions, clicks, conversions, click through rate (CTR), or cost. Having all this information in one place can help you spot any impact account adjustments have on performance. You can learn more at the … [Read more...] about SEM News, The Ultimate Guide To Search Marketing Optimization Part 3 & The Top Marketing Words Of All Time
Top google searches of all time
The Wall Street Journal is out with a story saying that Google is about to make one of the biggest changes in its history of offering web search, providing more direct answers and gaining “semantic” smarts to understand more about what words mean. I’m scratching my head, since Google already does this. Methinks Google’s PR has exploded in ways it didn’t expect. Beyond Blue Links! From the story, we learn things such as: Over the next few months, Google’s search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page. and: The company is aiming to provide more relevant results by incorporating technology called “semantic search,” which refers to the process of understanding the actual meaning of words. and: Amit Singhal, a top Google search executive, said in a recent interview that the search engine will better match search … [Read more...] about WSJ Says Big Google Search Changes Coming? Reality Check Time!
Google is often accused by companies like Yelp and TripAdvisor as favoriting itself in its search listings. But a new report on domains that gained the most visibility in Google’s web search listings over the past year shows those companies, along with Google competitors Facebook and Amazon, as big winners. The findings are part of a report published by Dr. Peter Meyers from Moz, of the top winning and losing domains in the Google search results for 2015. Domains That Got The Most Google Visibility Moz tracks about 10,000 keywords on a daily basis. As of December 1, 2015, here are the top ten domains that got the most exposure across those 10,000 keywords: Yes, Wikipedia still dominates by far, even with reports that Wikipedia has taken a dive in the Google search results this year. Google competitors Amazon, Facebook, Yelp and TripAdvisor are also big winners. Google’s YouTube is also a winner. This is where YouTube is showing up alongside other listings within … [Read more...] about Competitors Amazon, Facebook, Yelp & TripAdvisor Gain Top Google Search Visibility In 2015
It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media every week, if you’re not advertising on social, you’re seriously missing out! In today’s post, I’ll be counting down the top 10 paid social media hacks of all time, taken from my recent webinar with Hanapin Marketing’s Matt Umbro. Let’s get started! Paid Social Media Hack #10: Quality Score in Facebook and Twitter Ads Quality Score is a familiar metric to AdWords and Bing Ads advertisers, but it’s just as important on Facebook and Twitter. Facebook’s Relevance Score On Facebook, Quality Score is known as Relevance Score. Facebook calculates this score based on how engaging your ads are. The more engagement, the better the Relevance Score. … [Read more...] about The Top 10 Paid Social Media Hacks of All Time
Sure it was only three years ago (almost to the day), but my how the landscape has changed. In 2013, to get to the top of Google it was merely a manner of doing some killer keyword research, ensuring your site had a good and clear structure and making sure you had a ton of high authority backlinks coming your way. And although these are all still very relevant SEO tips today, we also now have to contend with these brand new factors too… Disclaimer: there are hundreds of things you need to do to improve search visibility, this is a list concentrating on the more recent developments. 10 SEO tips to get to the top of Google 1) Optimise for RankBrain RankBrain is Google’s machine-learning AI system, which has been revealed by Google to one of the top three ranking signals in its vast array of contributing factors. Google uses RankBrain to handle ambiguous or unique questions that have never been asked before. Brand new queries make up to 15% of all searches a day – and … [Read more...] about 10 SEO tips to get your website to the top of Google search