As summer travel rolls into full swing, I’m reminded that much of local search is performed by non-locals. Depending on vertical, a significant amount of business may be from visitors outside the local area, either long-distance travelers or those visiting from nearby towns for the day. I’ll use my town, Frisco, Texas, which is a far northern suburb of Dallas, as an example for some perspective. Frisco is not like San Francisco, Washington, DC, or other destinations that have much stronger reputations for tourism and travel. According to a study by Frisco’s Convention and Visitors Bureau in 2013, the top three reasons for visiting Frisco were business travel, a weekend getaway and youth sporting events. Yet that same study revealed more than 31,000 out-of-town visitors come to the city and spend $3.9 million every single day. At the time, the city’s population was approximately 130,000 residents. Thus, every day, there are 24 percent as many visitors as there … [Read more...] about 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
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Believe it or not, you don't have to be a blogger to respond to and engage bloggers. All it takes is a willingness to monitor the blogosphere and respond when appropriate. Doing so can help you convert skeptics and naysayers into fans. Here's an example of what can happen if you take the time to become involved in existing discussions in the blogosphere about your business. Recently I posted on Daily Fix about a new campaign that Kraft is launching for its new 1/3 less fat version of its popular Philadelphia Cream Cheese product. The campaign is ongoing this month, and a few weeks ago Kraft launched a blog to help promote the campaign and the product.Myself and a few other commenters weren't completely agreeing with Kraft's strategy involving the blog, when a Kraft Senior Brand Manager involved in the project, Ericka Gettman, was kind enough to better explain Kraft's thinking behind the campaign, and its approach to blogging.But then another reader left … [Read more...] about Should You Really Care What Bloggers Are Saying About Your Business?
The constant stream of news on legal or legislative initiatives attempting to regulate Google’s organic search results creates a climate of conflict and fosters unrealistic expectations among SEOs. And that diverts attention from what the business should really be all about: managing user experience. Instead of taking a stand and possibly appealing to common sense, let’s look at the realities of search and how actionable SEO lessons can be drawn from them. One step at a time. 1. Google Is A Public Corporation As a profit-driven company, Google has a vested interest in, and a track record of, constantly improving its products. It has demonstrated indifference towards the visibility of individual sites in its organic search results and an unrelenting drive to keep search engine users — not webmasters — happy. 2. Google Can’t Be Legally Forced Into Driving Free, Organic Search Traffic To Individual Sites Many individuals and companies, including even some … [Read more...] about Regulating Google Search — A Reality Check
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: The Hilarious In-Person Tour Of A Facebook Update [Video] The folks from sketch comedy group Extremely Decent have personified the frustration many users have felt upon seeing yet another update to the Facebook UI. Ready for your friends and friends-of-friends to have access to your music and photos? Want to find out about all the events you’ve been invited to? Take the tour! Here […] Online Sales Tax: Why E-Commerce Companies Are On Both Sides Of The Debate If passed by the House, the Marketplace Fairness Act, which aims to level the playing field between online retailers and brick-and-mortar businesses, could go into effect as soon as this fall. As it stands now, the bill would require remote sellers, including online businesses, with gross receipts over $1 million to collect sales tax in qualifying states … [Read more...] about Marketing Day: May 13, 2013
From ordering food to ordering cabs and general needs, we are entirely dependent on the apps and websites that deliver our requirements right at our doorstep on just our single click. If we can order all this stuff, then why not medicines? Why go out to chemist stores and shuffle through to get the best medicine apps you need when you can get in on just a flick of the finger? Here are best medicine apps that let you order the prescription medicines you need and delivers them at your doorstep. 1. PHARMEASY Rated the highest grossing pharmacy app, PharmEasy offers easy orders and a wide range of over-the-counter and prescription meds. Order your prescription medicines online with the PharmEasy app for iOS and Android by uploading your prescription and get flat 20% off on your medicine orders. Get hassle-free, genuine medicines at your doorstep with secure payment. PharmEasy offers monthly refills and easy return policy too. So, what are you waiting for? use PharmEasy coupons … [Read more...] about 4 Best Medicine Delivery Mobile Apps for iOS and Android