The invasion of Google+ into Google’s search results continue. The latest Google+ification? Now Google’s encouraging people at the end of its search listings if they “Want to ask your friends about” what they were Googling. Want To Ask Your Friends? Tom Critchlow tipped me off to spotting this in his search results. I checked, and I found the same thing happening for me: You can see that I’ve done a search for “sopa,” and at the bottom of the results, I’m prompted: Want to ask your friends about sopa? Ask on Google+ While I see this, some of my other Search Engine Land editors do not. So, it might not be happening to everyone. It also doesn’t happen if you’re signed out of Google. Good Idea, But Not For Every Query The feature is helpful, in that I’ve written before that people do turn to their social networks to get questions answered. It makes huge amounts of sense to provide this type of prompt, especially if a … [Read more...] about “Ask On Google+” Links Appearing In Google’s Search Results
Top questions asked on google
Last year, Yahoo! celebrated ten years of sharing its annual Year In Review feature, marking the occasion by releasing 30 categories of the most popular searches on Yahoo! in 2011, one of the biggest lists up to that point in time. For 2012, Yahoo! one-upped themselves by providing us with the top 10 most popular searches in over 50 categories, giving us a mega list of the most common queries and questions asked by Yahoo! searchers over the last year. Vera Chan,Yahoo! senior editor and Web trend analyst, has possibly the 2nd best job at Yahoo! next to Marissa Mayer, as she has been involved with putting this annual feature together since 2005; she clearly enjoys looking for the "why" behind some of these popular search trends. Every year, Ms. Chan hosts a press conference call to share insights and give some context around these searcher behaviors, as she explains that we now live in a "Freakonomics" world - and people like Nate Silver are bringing new meaning to number crunching - … [Read more...] about Over 500 Top Searches In Over 50 Categories
Search arbitrage is the practice of sending paid clicks to landing pages that offer AdSense or search partner results and then profiting off the click on your site. The idea is that you pay less to attract the traffic than you make from driving the traffic to the other advertiser, thus earning money. The practice was rampant many years ago. AdWords policy updates and the increased challenges of earning a margin via this method have largely stamped it out. But, not entirely. Ask.com in particular has been using this method for years. In fact, 6 years after Danny Sullivan pointed it out and Ask.com blamed it on a mistake by a vendor SEM agency, Ask.com arbitrage ads still litter the SERPs. Google’s Arbitrage Policy In early 2007, Google updated the Quality Score algorithm to factor landing page quality into the QS calculation; formerly, QS used signals from the ad text only. In September of that year, almost exactly seven years ago, Google announced that “arbitrage … [Read more...] about Will Ask.com Google Arbitrage Ever Stop?
The Local Search Association’s (LSA) Annual Conference last week brought in experts from across the globe to provide commentary and insight into trends and challenges that the advertising, marketing and search industry faces today. Here are 10 of the top insights shared at the Conference. 1. Mobile Location Data Drives More Than Location Targeted Marketing There was no single theme throughout the conference stronger than the takeover of mobile devices for local search and marketing — and the inevitable shift that the industry and local businesses must make to adapt. A game changer in targeted marketing is the accurate, real-time location provided by mobile devices. This location information provides much richer and deeper insight about a consumer that can be profiled for tastes, preferences, or desires. It can also be used to predict future behavior or purchases. For example, a traditional singular location data point might target everyone at an airport, whereas matching … [Read more...] about Top 10 Insights On Local Search & Marketing From The Experts At LSA 15
Recently, a dermatologist in Hollywood, Florida, hired us for a consultation. He had three listings on Google My Business and wanted to know how to consolidate them. It turned out he actually had five, and the issues they were causing were a bit worse than he had realized. When we started, I made a full list of his duplicates, and this was what we were looking at: An unverified listing for his practice at an old address with 11 reviews. A verified listing for his practice at the current address with 43 reviews. An unverified listing for a doctor who no longer worked there. Another unverified listing for another doctor who no longer worked there. Another unverified listing for the practice at the current address with two reviews. When he contacted me, he was aware of the three listings for his practice but was unaware of the listings for the two doctors who used to work for him. Many people don’t think to look for these, but this is a huge oversight (as you’ll see with … [Read more...] about Why you cannot ignore practitioner listings on Google My Business (case study)