As we begin 2014, it’s the perfect time for SEOs and marketers to reflect on the successes and failures of the previous year, and to make SEO predictions for the year ahead. As shown by the Mayans though, it can be difficult to accurately predict future events. Google is notoriously unpredictable as they are at the forefront of technological innovation, and there is usually no warning prior to algorithm updates. However, those who have been involved in the SEO industry for long enough should already have a fair idea of what to expect from Google, and below are my predictions on what we might expect this year. … [Read more...] about SEO Predictions for the year 2014
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Paydirt We all need to invoice clients somehow, or even pay an employee as you grow. Paydirt is a simple and useful application for freelancers and startups to help track their time and manage employees/contractors on your team. When starting a business, we also have to wear other hats in the business including your accounting/HR hat. This streamlines, invoice creation, payment setup, payouts, money management, and overall making sure your clients pay you on time. … [Read more...] about The Ultimate SEO Starter Kit
According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a day, and that’s just on WordPress alone. I would love to believe that all of that content has value, but in my experience over the years, I could make a very strong argument that most of it is junk. … [Read more...] about Why SEO & lousy content don’t mix
John Lincoln is CEO of Ignite Visibility, a digital marketing teacher at the University of California San Diego and author of the book Digital Influencer, A Guide to Achieving Influencer Status Online. Throughout his career, Lincoln has worked with hundreds of websites, ranging from start-ups to household names, and has won awards in SEO, CRO, analytics and Social Media. In the media, Lincoln has been featured on sites such as Forbes, Entrepreneur Magazine, Inc. Magazine, CIO magazine and more. … [Read more...] about The 4 daily habits of the most successful SEOs
The bottom line Some tactics — including rich snippets and meta descriptions — are executed for the purpose of altering how search results appear, but it’s still important to realize that modern SEO doesn’t exist in a vacuum. It’s more about the complex interrelationships between different online visibility and user experience strategies and less about any one tactic that’s meant to increase your rankings. … [Read more...] about Is modern SEO more than the sum of independent parts?