Marketing automation really represents an opportunity to connect the dots and engage relevantly. It’s more about connecting the journey and relationships than it is about channels, touchpoints, and analytics. If you think about marketing automation, it’s your ability to learn as much as you can about your prospects and customers at each point of engagement with your brand. They respond to an email. They respond to a Facebook post. They visit your page. They fill out this form. They visit this product page. … [Read more...] about Marketing Automation with James Loomstein
Top robotic process automation tools
Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. Today he is the Cofounder of Optmyzr, an AdWords tool company focused on unique data insights, One-Click Optimizations™, advanced reporting to make account management more efficient, and Enhanced Scripts™ for AdWords. He stays up-to-speed with best practices through his work with SalesX, a search marketing agency focused on turning clicks into revenue. He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. … [Read more...] about How artificial intelligence drives PPC automation
It is very difficult to quantify the “right” amount of automation when it comes to social media. Too much of it dilutes your brand’s social value by diluting the quality of your interactions. So, it is best to stop at scheduling posts and take the manual route for all direct engagement. You can then look for feedback on brand sentiment from the trends of responses you are getting. … [Read more...] about How to Score True Social Media Automation #SEMrushchat with Craig Campbell
The “Messages” feature is one of the most important areas in Google’s Webmaster Tools, by far. In this section, you’ll see any direct communications from Google regarding the health of your website, so it’s a good idea to check back periodically to make sure you haven’t missed anything. Keep a special eye out for any notifications of inappropriate activity detected on your website, as these messages may give you advance warning of practices that should be changed to avoid incurring a penalty. … [Read more...] about How to Use Google’s Webmaster Tools Program to Check Your Website’s Health
One thing I find particularly useful in Majestic that you are not going to find in other tools is the “Topics” tab. All other things being equal, a link from “just anywhere” isn’t going to provide you as much value as one from a site which is similar to yours. It looks more natural and relevant to Google when you acquire links from sites with content which is similar or related to the content on your site. If you’re a design site, they expect you to be linked to by other designers, design magazines, etc. This helps to show you as a go-to source for information within your field. … [Read more...] about Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?