Automation is becoming central to all channels of digital marketing, speeding up processes, adding capabilities, integrating different systems, and syncing campaigns. Social media is no different. In fact, scheduling posts with relevant content for better engagement is one of the core objectives of pretty much every social automation tool. SEMrush also has a lot of super-useful posting and tracking tools in our Social Media Toolkit. A lot of people argue that automation takes the “social” out of social media and defeats the whole purpose of human engagement. In last Wednesday’s edition of #SEMrushchat we brought on board Craig Campbell, an SEO and digital marketing veteran who has been watching the industry for 16 years, to discuss the pros and cons of social media automation, how it affects your engagement, and the factors on which to base your automation decisions. Here is what Craig and our other chat participants had to say: Q1. In your opinion, is it … [Read more...] about How to Score True Social Media Automation #SEMrushchat with Craig Campbell
Top robotic process automation tools
There are a huge number of search engine optimization (SEO) tools out there. Creating SEO tools has become a cottage industry, and there are many companies out there making their living by providing tools and data. It seems like a new tool gets launched almost weekly. So, how do you know which ones to use? There are both free and paid tools, and you can spend a fortune every month licensing the paid ones. You can also spend a huge amount of time looking at these solutions, delving into reports, slicing and dicing the data they provide, and being overwhelmed by the sheer volume of data available, rather than working on the tasks that will actually improve your SEO and drive more organic traffic and conversions. Which tools produce the best ROI for your time and money? Some of my favorite SEO tools are below. Free Tools For those just starting out in search engine optimization, there are many excellent free tools available to you. Some of these are tools I would consider the basic … [Read more...] about Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?
As most SEOs know, links are still extremely important to ranking highly in the Google search results. In fact, a recent study performed by Backlinko showed that “the number of domains linking to a page correlated with rankings more than any other factor.” Thus, it makes sense for most all large companies with a significant website presence to implement a regular link pruning schedule. At ymarketing, we call our process of link pruning “link remediation.” The normal way most sites handle a penalty is reactionary in nature. The SEO wakes up one day and finds the scariest of emails an SEO can receive in their inbox: They have been hit with a manual penalty. Once they notice the manual penalty email, they scramble to analyze their site’s backlink profile. They find they have indulged in one too many link exchanges or article marketing techniques. Depending on how bad it is, it can take weeks or even months to clean up the link profile before submitting a … [Read more...] about How to prevent penalties by being proactive
First, there were semiconductors, then personal computers, and most recently, the internet. Now we’re on the cusp of the next wave of innovation, driven by advances in artificial intelligence (AI). Given that our industry exists thanks to these waves of innovation and that automation — a top trend in PPC for 2017 — can be driven by AI, how might things change for us during this next wave? And what risks do we face when we start to use far more automation without knowing the extent of its abilities? I will explore all of this and propose a way for our industry to add a layer of transparency to automation tools to prevent campaigns from suffering at the hands of bad robots. A primer on artificial intelligence and its methods Before explaining how AI pertains to online marketing, it may be helpful to clarify what some of the buzzwords related to AI mean. Artificial intelligence AI at its simplest is when a machine can solve a problem that we perceive as something that … [Read more...] about How artificial intelligence drives PPC automation
Google’s Webmaster Tools program provides such a wealth of information that failing to take the few minutes necessary to set up your website with the program is downright foolish! To get started with the program (or to get a bird’s-eye view of some of the changes that may have occurred since you last logged in), take a look at the following “How to” guide to using this great resource: Step #1: Sign up for an account Obviously, the first step to using Google’s Webmaster Tools program to check your website’s health is to sign up for an account in the first place. You’ll need a Google account to do so, but once this is set up, navigate over to https://www.google.com/webmasters/tools/. There, you’ll find a welcome screen containing details on what exactly the program entails. If you like, you can view the Google Webmaster Tools introductory video from this screen. Or, if you’re ready to get started, simply enter your website’s … [Read more...] about How to Use Google’s Webmaster Tools Program to Check Your Website’s Health