Clicks per keyword – this lets you see how your keywords are ranking in searches so you can determine which keywords to work on. Impressions per keyword – this stat shows you how many times someone saw your keyword overall. If you have a lot of impressions but very few clicks, your page description or title may need to be rewritten. Click-through ratio – This is the click to impressions ratio. Search position – this stat tells you which page your keywords placed your search results. Queries – you can filter the report to show you specific information. Page filter – likewise, you can filter your website by URL to see how individual pages are performing. Countries – you can filter the results by country, too, to see how well your website is doing in individual countries. This is very helpful for global businesses. Devices – filter the results by tablet, mobile, or desktop to see how your site performs on each platform. Search Type – … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
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This line of thinking is not a new one—I certainly am not the first to think to mention it. But, the clarity of this point has recently crystallized for me. By asking for the changes I need done to sites to make them more SEO compliant, I am affecting the user’s interaction with the website directly. Taken to a degree beyond the content on the page, these efforts can influence how contracts get written for content partnerships, and which technologies may be required to transfer content between partners. There are no HTML tags or keywords at this point—this is business development territory, folks. Influencing a product at such an early stage is way beyond SEO. … [Read more...] about Are We In-House SEO Experts? Not Really… And Here’s Why
Answer problems your target audience are having and may search for solutions online. Your content should cover the topics ultimately including references and supporting information Dump keyword focusing and include a natural language to convey your topic. Focus on search term frequency within the content and the importance of those terms to that content … [Read more...] about How content marketers and SEO experts can optimize for RankBrain
The foremost step is to have a neat and clean website depicting your business specifications and services. Many a times I have seen people giving not much preference to the design of the website and that results in a shady image online. You can easily find information regarding how to create a website on Google. I would suggest that you hire a web designer to do that task for you. Just book a nice domain name for your website and book a hosting space from a credible hosting provider. This is a simple and common thing which many small business owners do not tend to focus on – so make sure you get your basics right. Once your website is ready online, let’s get started with local SEO or in other words, local promotion within and nearby your area. To begin with, create an account on Google Places to list your business online. You can visit www.google.com/placesand sign in with your Gmail account details. Once you are on the listing page, you will need to enter information like … [Read more...] about Do You Really Need an SEO Expert for your Local Business Website?
Kristie Colby is the Executive Director of Client Accounts at SmartSearch Marketing, a Boulder, Colorado-based search engine marketing agency. Kristie entered the search industry in 2002 and joined the SmartSearch team in January of 2009. Early in her career, she developed an expertise in online travel and, in the years since, Kristie has worked with clients in a variety of industries on local and national levels including Berkshire Hathaway, Bernstein Rein, Career Education Corporation (Le Cordon Bleu North American schools), LifeSize (a Division of Logitech), Confio Software and QAD. She is a football fanatic, cooking enthusiast and recently took up the challenge of climbing Colorado Fourteeners. … [Read more...] about 3 Questions To Ask Your B2B SEO Expert