I recently participated in the creation of a book about SEO named Critical Thinking for the Discerning SEO, where Sheldon Campbell, also known as Doc Sheldon, asked 31 internet marketers a series of questions about internet work focusing upon how critical thinking plays a role in what they do. One of the questions that Doc asked was: If you could mandate just one change to the dynamics of search ranking, what would that change be? In my answer, I described how Google might make search results more interactive by allowing searchers to decide which algorithm they might use to search with, describing different search modes that a searcher could use when they were looking for results that might be relevant to them. I mentioned how a reference librarian mode might help me find informational results, a village expert mode might let me see answers from my friends or people who have some expertise in a subject, a buying agent may make it easier to find reviews for products, and a tour guide … [Read more...] about How Google Might Introduce Job, Recipe, and Other Search Modes into Web Search Results
Tour guide google
If you live on the left coast of the US, you know that wine is an integral part of the social culture. From California through Oregon to Washington State, some of the world’s best grapes are grown and magically transformed into world-class wines. Since moving to the Pacific Northwest 20+ years ago, I’ve become a bit of an amateur oenophile (it’s hard for me to escape it when the small city in which I live, Woodinville, hosts over 90 wineries and tasting rooms). I’ve also learned the proper process for not just tasting wine, but fully experiencing wine. (Hint: it’s more than glug, glug!) The subject of wine tasting recently came up for me when I decided to register for SearchFest 2013 in Portland, Oregon on February 22. While Woodinville may be the wine capital of Washington State, featuring big reds such as Cabernet Sauvignon, Merlot, and Syrah (not to mention a few whites such as Chardonnay & Riesling), I admit I am most intrigued by the fussy but … [Read more...] about The Wine Enthusiast’s Guide To Tasting SEO Success
Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change. Our visual tour below is designed to give you an overview. Getting Started Google My Business was announced today. You’ll find our overview story here about it. Google’s main entry point for those wanting to use Google My Business is here, where you’re greeted by this page: The “Get on Google” buttons are most prominent, and you can use those rather than “Sign in” even if you already have a Google Account (one is required for Google My Business). Doing this will take you to Google Maps: If you’re trying to quickly find a business that Google knows about, but which you might not have claimed to manage on Google, using the search box as indicated by the arrow marked 1 is a fast option. That will list various businesses matching your search term, … [Read more...] about A Visual Tour Of Google’s New Tool For Local Businesses & Brands
Google My Business: A Visual Tour Of Google’s New Tool For Local Businesses & Brands Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change. Our visual tour below is designed to give you an overview. Getting Started Google My Business was announced today. You’ll find our overview story […] Optmyzr Launches Bid Management Solution For Google Shopping Campaigns Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome. Optmyzr, the company that provides automation tools for Google AdWords management, has launched a new tool to help streamline and speed-up bid management on Google Shopping Campaigns. Shopping Bidder is designed particularly for […] Keylime Toolbox And Moz Analytics Debut “Not … [Read more...] about Google My Business, Bing Sitemaps & Not Provided Reporting
With the release of the Google Trips Android and iPhone app earlier this week, I decided to plan and visit London using the latest app from the search engine giant to see what opportunities there are for local businesses and their marketing teams alike. Google Trips is a personalized tour guide in your pocket. In the past, you may have resolved this by paying for a tour guide or a tour book. Now you can save your pennies with Google’s free Trips app. You can even download your destination before you go to save on WiFi bills moving around the city. You can download the app on Android and iOS. In their press release, Google stated they wanted to solve the stress that many people face when planning their holidays. A GoodThink study found that 74% of travelers are most stressed when it comes to figuring out the details of their trip – transportation, working out what to do, an unfamiliar location, etc. Here’s How I Got on With the New App The first eye opener on the app … [Read more...] about Google Trips: What are the Opportunities for Businesses?