“In general, both of these setups would work. So I don’t see any big advantage in having the URLs in separate sub-directories even further. From our point of view we don’t count slashes in the URLs. If you put it into ‘/stores’ and then ‘/location’ and that’s how you want to kind of keep your website on your server that’s perfectly fine. … [Read more...] about Google: Click Depth Matters More for SEO than URL Structure
Tpp what is it and why does it matter
Bounce Rate vs. Actual Bounce Rate As I explained earlier, I've known that actual bounce rate differs from bounce rate for some time. I've had the opportunity to manage SEO for a wide range of organizations, from major brands to local businesses. While helping these organizations, there were many instances of pages with high bounce rates (in Google Analytics and other analytics packages) that still ranked well in Search. The content I'm referring to would clearly be identified as high quality, unique, and valuable, but had high bounce rates. Many of the pages I am referring to ranked in the top three to five listings on page one of Google, Bing, and Yahoo. That was the case across clients, industries, domains, etc. So, it didn't take the most advanced SEO analysis to understand that other factors were at play. To me, standard bounce rate couldn't be the metric that engines were using to impact rankings. It just didn't add up. … [Read more...] about Actual Bounce Rate vs. Bounce Rate, and Why the Difference Matters for SEO
The World Wide Web model of an open platform available to all innovators and accessible to all consumers and creators—that has a low barrier to entry, low costs of development, and does not require permission from the core network (or firm) to add a new innovation—this will continue to be the compelling model. The World Wide Web may evolve significantly, but the core design of open and scalable will make it the compelling solution … [Read more...] about Mobile Apps vs. the Mobile Web: “It Doesn’t Matter to Consumers”
Findable Can users find your product? In the case of websites, is the information and content easy to find? This about Wikipedia. As soon as you land on the page, you know exactly where the content is and what to expect. In the vase of a Wikipedia biography, the first sentence usually contains the pronunciation of the persons name. The right corner usually has a box with a picture as well as info on birth dates, education, and profession. It doesn't matter who the person is, if you go on Wikipedia and look at the biography you will be able to find the information you are looking for. … [Read more...] about UX: What Is It And Why Does It Matter?
Though it isn’t new, there have been several major developments in app indexing capabilities since it was initially announced. For example, Google has expanded app indexing to include results from apps that are not installed on your phone (thereby assisting users with app discovery). And, just this week, the search giant announced that it would soon be bringing app indexing to iOS devices as well. … [Read more...] about Why It Matters For The Future Of Search