Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it takes to get to them from a site’s home page.This topic came up in a recent Google Webmaster Central hangout, where an e-commerce store owner asked about the best way to structure their site.This was the question from the store owner:“We have a multi-location brick and mortar store. We have a single website. For various reasons the two locations have separate inventory. We need separate e-commerce store fronts. We’re trying to decide whether to link those stores directly from the home page, or if we should have kind of a homepage link to ‘/stores’ and then link to them from there.”In Mueller’s response, he stated that the number of slashes in a URL does not matter.What does matter is how many clicks it takes to get to a page from the home page.If it takes one click to get to a page from the home page, then Google would consider … [Read more...] about Google: Click Depth Matters More for SEO than URL Structure
Tpp what is it and why does it matter
I've written extensively about bounce rate on my blog over the past several years, including how to lower your bounce rate, blog bounce rate, homepage bounce rate, etc., but I've never written about how it's connected to SEO. Bounce rate is an incredibly powerful metric that can tell you a lot about campaign performance and the quality of your content in a very short amount of time. If you're not that familiar with Bounce Rate, it's the percentage of visits that arrive on your site, visit no other pages, and then leave. Those visitors simply visit one page on your site. From a conversion optimization standpoint, the more you can lower your bounce rate, the more opportunity you have to convert visitors. But although bounce rate optimization is extremely important, it's not the focus of my post today. Instead, I want to focus on how bounce rate impacts SEO, and specifically, how ACTUAL bounce rate affects SEO. More on the distinction between bounce rate and actual bounce rate soon. … [Read more...] about Actual Bounce Rate vs. Bounce Rate, and Why the Difference Matters for SEO
The latest in its series of discussions about the future of the internet, the Pew Internet Project released a new report this morning that wades into the mobile “apps vs. web” debate. It’s positioned as a metaphor or surrogate for a larger argument about the battle of platforms and the internet’s future: It is in part a debate about the future of the personal computer vs. smaller, portable mobile devices. It is also central to the debate about the environment in which people gather and share information. Pew asked a number of “big thinkers” to respond to two provocative opposing statements about the shape of the internet at the end of the decade, and indicate the one with which they most agreed. The following are the two opposing viewpoints: Apps dominate: In 2020, most people will prefer to use specific applications (apps) accessible by Internet connection to accomplish most online work, play, communication, and content creation. The ease of … [Read more...] about Mobile Apps vs. the Mobile Web: “It Doesn’t Matter to Consumers”
Put simply, UX is important in every part of our daily lives, probably more than most of us even notice. Let’s walk through an example. The 2000 U.S presidential election was extremely contentious. Here are the results: Pay attention to the highlighted “Electoral vote” and “Popular vote” statistics. In the United States, the president wins by getting a majority of electoral college votes. Each of the 50 states has a number of electoral college votes and whichever candidate wins your state gets all of the electoral college votes from your state. The election that year came down to the state of Florida and its electoral college votes. George Bush won the state by 537 votes out of almost six million votes. Crazy! It gets even more interesting. Here is what a ballot looked like in a county in Florida that year: If you were voting for George Bush, which button would you press? The answer is the button marked with an A. Easy. What would you press if you … [Read more...] about UX: What Is It And Why Does It Matter?
Following Google announcement, SEOs and webmasters focused on getting their websites “mobile friendly” by the April 21st deadline. Yet “more mobile-friendly websites in search results” was only half of Google’s announcement. The other half was this: “More relevant app content in search results.” Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site. What exactly is app indexing? Why is it important? Should SEOs and marketers even care, especially if they don’t sell an Android app? You’re about to find out. In today’s mobile search climate, app indexing signals a shift in the direction of search, … [Read more...] about Why It Matters For The Future Of Search