"Referrer tracking helps you understand the source that led users to install your app, and is used by Google Analytics and other mobile analytics platforms to provide reporting," Google said. If there is no referrer parameter in the URL, Google will assign a default to separate organic installs from deeplinks (i.e. a third party referral to your Play Store listing). In the past, a referrer would only be registered if a parameter was added to the URL the user clicked to arrive at your app’s Play Store listing. … [Read more...] about Google Adds Android Referrer Tracking For Analytics
If you make this change, Google said you can expect that your user and session metrics will drop down to more accurate counts as formerly distinct users are recognized as the same person, as well as related metrics that will also become more accurate (such as Time on Site and Bounce Rate). And New Users may rise temporarily, Google added. … [Read more...] about Google Analytics Better Tracks AMP Pages With AMP Client ID API
So what should I do? If you’re NOT using the up to date Async code you should update to using that. You’ve really got to have some serious things going on to NOT update. Does it need to be in the head of the document? No, it won’t kill you to have it at the bottom of the page, but if you CAN move it to the top, then you should because it’ll be faster and more accurate. If you don’t know of a reason to keep using the non-async code at the bottom of the page, and you’re not using custom variables… Then really there is no reason to NOT update it and move it to the top of the page. You’ll have more accurate data, you’ll get newer and better tracking features, and more. Come on. Everyone’s doing it. … [Read more...] about Where Should The Google Analytics Tracking Code Be Placed?
Go here to access the custom campaign builder that we use. Enter the appropriate information in the form. You have to enter the “Website URL” and “Campaign Source.” After that, you can enter anything you want into any of the remaining fields…you can also leave fields blank. Just remember your strategy (from above) and be consistent every time you create one of these. Here’s an example: Take that auto-generated URL and use it on your site as a link to your clients (or whomever’s) site. DONE! Viewing the Data Now, in your analytics, you can go to Behavior >> Events >>Event Label and use the quick filter box to isolate any of the URL click exits from your site. In our case from above, we would probably enter “Name Of Our Client” to only show links that went from Netvantage Marketing to one of our clients. … [Read more...] about Tracking Website Exits Using Google Tag Manager