BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It specializes in creating all kinds of content, including product descriptions, category pages, blog posts, press releases, social media posts, Web pages and SEO content. What sets BKA Content apart in the market is that the company includes customized managed services with every order, and it creates dedicated writing teams around clients, rather than using automated systems. BKA Content writers are carefully vetted and rigorously trained, and their work is continuously checked for quality. BKA Content also differentiates itself because there is no minimum order, and there are no contracts or predefined packages. BKA Content prides itself on content a la carte at its best. Founded in 2010, BKA Content had two marketing challenges to conquer as a young company: Find a cost-effective way to get in front of decision makers Make a name for itself with top tier … [Read more...] about Trade Shows Deliver ROI for BKA Content
Sharing. It’s a fundamental principle of social interactions that harkens back to Kindergarten 101. And yet… companies can lose sight of this essential concept when it comes to creating, syndicating, or rebroadcasting content in the social stratosphere. It’s one thing to showcase news, events, or other industry contributions of note on a company blog or a business Facebook page or trickle it in a corporate Twitter stream. But if branded content completely saturates social properties, the good-intentioned company runs the risk of boring, irritating, and even alienating its online community. This is far from breaking news—it’s just another fundamental of social interactions: No one will like you if all you do is talk about yourself. Map that to blogging and social media— broadcasting branded content 24/7 isn’t sharing, it’s blaring. It’s an ineffective way to connect with current or potential customers, and could result in lost sales … [Read more...] about Beef Up B2B Publications With Rockstar Industry Conference Coverage
Have you ever heard this before? "We like everything you have said so far, and your proposal looks great, but the only concern we have is your lack of direct experience working in our industry." Perhaps a better question would be, "Is direct industry experience really necessary to be an effective SEO? Lee Odden, CEO of TopRank Online Marketing, discusses this topic in his article, How to Hire a SEO Firm - According to Google: What's your experience in my industry? - Experience in a particular industry may be important on one level, but a company that specializes in a particular vertical warrants questions about conflict of interest. How can a company specialize in "real estate" for example, without working for competing firms? The biggest advantages that come industry specific experience is the ability to quickly ramp up on client key messaging and audience needs as well as connections made online for content promotion, online public relations and link building. I agree completely with … [Read more...] about Do SEOs Really Need Direct Industry Experience To Be Effective?
It seems like every day someone in our industry is saying link building is dead or that we should stop link building. Many of the current recommendations for modern SEO involve highly subjective suggestions like “Write quality content” and “Provide a good user experience,” along with messaging such as “Content is king.” What do those even mean? Who determines “quality” and “good?” Many future SEOs are being set up for failure. They are being told that SEO is easy and are misled into believing that all you have to do is create great content. Think of all the signals that Google has to rank a website and tell me why they would choose only a few of those to use in their algorithms. There is no one strategy or tactic that guarantees success in SEO, and if one did exist, Google would nerf it as it has done in the past. With more than 200 ranking factors, some of which have more than 50 variations within a single factor, it’s … [Read more...] about Competitive Link Building Analysis For Your Industry
Every purchase is a unique journey. A consumer starts with a need, desire, impulse or inspiration; he or she takes actions that lead toward the satisfaction of that feeling; and finally, he or she moves forward with a purchase. While this path always has a beginning and an end, it is rarely linear. Instead, consumers navigate various forms of media both online and offline that all circle around and lead to the purchase. A major factor in determining a consumer’s path to purchase is the type of product or service being bought. Each type of purchase comes with its own set of considerations, priorities, standards and products under consideration. We recently set out to understand the marketing challenges for one specific sector: insurance companies. Our resulting white paper, Navigating the Last Mile: Insurance,” released by the Local Search Association (LSA), explores how consumers consider, seek and discover insurance providers in the last mile of advertising, as we have … [Read more...] about 5 Local Marketing Lessons I Learned From The Insurance Industry