If the links were removed intentionally, it could indicate that they were not natural links and could, if they weren’t already, be flagged and penalized by Google. Let these links go.Sometimes links break or change during a site update. In these cases, you might have a chance of convincing the site owner to restore them.If the internal links were replaced with new links to a different source, you have the option to link to the new source, too.You can always replace the old links with new ones that work.To prevent lost links affecting your rankings in the future, it is worth the effort to invest in link monitoring software or programs to actively track lost links. This way you can be proactive and take corrective measures before you lose your rankings. … [Read more...] about 20 Reasons Why Your Search Ranking & Traffic Might Drop
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Meta title. Your title should be succinct, and under 70 characters whenever possible. You should append brand information to the end, not the beginning. Your title should also be descriptive, to avoid a bait and switch scenario. Likewise, it should include a keyword, but not an overly optimized keyword. Finally, every page should have a unique title, to avoid duplication errors. Meta description. Your description isn’t directly an SEO factor, but it is important for clicks and attractiveness in previews. Keep it short and relevant, with a keyword that matches the title and content. Meta robots directives. Typically, you can handle most robots directives in the main txt. Using them at the page level is asking for contradictions and trouble. … [Read more...] about A Guide to Auditing a Website’s Onsite SEO Health
Before you embark on this route, it’s important to keep in mind that even if Google agrees that your site was collateral damage and shouldn’t have been swept up in this change, you may not see things fixed quickly. Google has been very clear that this was an algorithmic change that overall improved search quality. Because it didn’t target specific sites and is based solely on signals across the web, Google can’t manually restore a site’s rankings. And they aren’t going to roll back the change. Instead as they continue to refine things, they will use the examples from this thread. … [Read more...] about Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?
Could US Pressure To Block Wikileaks Come? Two major American companies — Amazon and eBay-owned PayPal — are no longer providing services to Wikileaks, in reaction to unofficial pressure by some within the US government. Senator Joe Lieberman is especially vocal on this front. Might Google and Bing, both American-based companies, come under similar pressure? … [Read more...] about Google, Bing & Searching For The New Wikileaks Website