Every business I know of wants to increase sales and make more money.In today’s technical and online environment, the only way to be successful is to have a steady flow of traffic to your website.Because Google is a major source of traffic, ranking high in the search results is critical.You need to set up your website correctly to bring in qualified leads that can then be converted into paying customers.If you rank better in organic search, then you should get more website traffic from search engines.But when your website experiences a significant drop in organic search rankings, you will lose traffic, business, and revenue.There are many causes of sudden drops in website traffic.Being able to diagnose and identify the reasons will determine whether your business suffers what could be a disaster or you get your web traffic back on track.1. You’re Tracking the Wrong RankingsIf your site has been online for many years, you might have used keywords that are no longer relevant … [Read more...] about 20 Reasons Why Your Search Ranking & Traffic Might Drop
Traffic violation website
Looking for the Wikileaks website? Having lost one domain, and having its second site going down temporarily, it’s a challenge, even for the search engines. Where’s Wikileaks? Yesterday, I wrote about how Google was still listing the old address for Wikileaks — wikileaks.org — in a search for wikileaks: That’s still the case today. Anyone clicking on that link gets nothing. The site no longer works at that address. However, you can now find Wikileaks in the top results. You just have to look further down and know what to look for: That “Cable Viewer” listing, with a description written in French and the strange number rather than a domain name? That’s Wikileaks — not the home page, but at least a key section of the site that’s in the news right now. Note: When I originally wrote this story, I missed that Wikileaks was listed at all at its new location. About two hours later, I noticed my mistake. I’ve since adjusted the … [Read more...] about Google, Bing & Searching For The New Wikileaks Website
Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right. It can be difficult to think strategically and objectively in such a a situation and your first reactions may be panic and anger. Understandable, but if you want to restore your site’s traffic, you need actionable steps for evaluation and change. Even if it is truly the case that you were unfairly hit as a result of collateral damage, you want to spend your limited time and resources on tactics that are likely to bring your traffic back. Read on for more tactical things you can do now, and methods you might want to avoid. Ineffective Strategies What is unlikely to bring back your traffic is an appeal to public opinion or the sympathetic hearts of Google’s search engineers. Google extensively tests their algorithm changes to improve search … [Read more...] about Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?
I just had to audit one of my websites, and while it was a long and painful process (as always), I’ve discovered and fixed many problems I didn’t know existed. There are a number of reasons why you might want to audit the SEO health of your own site. Maybe you own the site and you haven’t checked in a while, and you’re looking for a DIY solution rather than an expensive external audit. Maybe you just bought the website and you want to make sure everything is in order before you proceed with your plans. Maybe you’re the third-party auditor and you’ve been contracted to check on the health of a client site. No matter the reason, there will be a lot of factors to check, and you have to be comprehensive. Missing one factor can be a hit to SEO moving forward, and an old, lingering problem can compound if left alone. Here’s what to check, and how to check it. Author Note: This is all about SEO on your own site. For off-site SEO or competitive … [Read more...] about A Guide to Auditing a Website’s Onsite SEO Health