We have gone through the Instant Search from A to Z in English and in German, and there is an even stronger trend toward labels and brands. Sometimes they even win twice because instead of simply seeing “Amazon” displayed for the letter “A”, we see “amazon.de” as well. For the example of “AUTO” above, we also have “autoscout”, “autoscout”, and “autoscout24″: … [Read more...] about First lessons from Google Instant –
Trending keywords on google
Conversion rates on search clicks originating from tablets increased by 31% in 2012, while smartphone and desktop conversion rates increased by 9% and 7%, respectively. By December 2013, we estimate that conversion rates for clicks originating from tablet ads will surpass those of desktop ads. Coupled with rising conversion rates, we also found that tablet ads are continuing to perform better than desktop ads. … [Read more...] about Do Tablet Trends Support Google’s Shift To Combine Desktop & Tablet Targeting?
As an example, I want to use one of my favorite new social sites, Pinterest. By now you have surely heard about the meteoric rise of this latest of social media sites. With all of the interest around social marketing, I must say I am surprised no social agencies are positioning themselves on this high volume, high interest and low cost keyword. … [Read more...] about 3 Step Model For Developing Insights Through Keyword Trends
Google offers a simple bid automation feature right within AdWords. If you are low on budget and want to try it out, this is a decent option. The only downside is their automation tends to change max bid across a whole ad group all at one time. You can configure this feature from the settings tab, using the options shown in the image below: … [Read more...] about Improve Your Floundering Google Adwords Campaign
John Mueller also said that "we use so many factors for ranking, it really depends on a lot of things." Meaning, maybe different ranking signals dynamically become more important based on the type of query being entered into the box. Of course this makes sense for news or trending keywords but it might make sense for other areas as well. … [Read more...] about Google: There Is No Top Three Search Ranking Signals