Low Search Volume (LSV) Keyword Management When keywords fall into LSV territory, it’s tempting to immediately remove them. But in practice, many keywords drift in and out of LSV over time. Sometimes, it pays to leave LSV keywords alone for a little while, to see how they perform. … [Read more...] about What exactly is PPC keyword management anyway?
Again, it’s all based on free assessment. If a website has a certain number of links that doesn’t necessarily mean that we need the same number to overtake him. There are numerous additional ranking factors that have some impact. But, if the first few results have around 100 links each with average DA over 50, it can tell us where we stand and if the keyword is too difficult to penetrate. … [Read more...] about Complete guide to keyword research for SEO
Cleaning up your seasonal keywords is especially critical for B2C accounts, but it should also be done in a B2B environment. When cleaning up keywords—especially if you rely on seasonal ones—make sure you’ve paused any that aren’t applicable to the current season. (For example, by March your Christmas sale keywords should’ve been paused long ago.) … [Read more...] about 5 Steps to Clean Up Your PPC Keywords
Compare Trends By entering multiple keywords into the search box, content managers can compare trends over time. A content manager can take a look at specific keywords, like “exceptional service,” “happy hour,” and “reservations.” Through graphs, Yelp Trends shows the rise and fall of these keywords over the site’s ten-year history. The example provided on the Yelp Trends site shows how craft beer, microbrew, and PBR can be compared against each other from 2006-2014. … [Read more...] about Earning Better Search Results With Yelp Trends
As an example, I want to use one of my favorite new social sites, Pinterest. By now you have surely heard about the meteoric rise of this latest of social media sites. With all of the interest around social marketing, I must say I am surprised no social agencies are positioning themselves on this high volume, high interest and low cost keyword. … [Read more...] about 3 Step Model For Developing Insights Through Keyword Trends