Knowing what topics are top of mind to your customers can sometimes feel like an uphill battle. After all, there are always unique challenges and obstacles to every prospect and client. The good news is that your search program can be an amazing resource to identify topics of interest to your clients and the industries that you serve. Armed with these insights, being ahead of the curve on thought leadership becomes an opportunity to differentiate you in the minds of your customers. Put Your Fingers On The Pulse Of Your Market One of the fascinating things about search is that you can see a cross section of what people are thinking about directly. While the intent is not immediately decoded, when you mine the trending thoughts and patterns of what people are looking for and apply some intuitive thinking, you can begin to see a clear picture emerge of what is of importance to your prospective and existing audience. In a way, everyone treats Google as a trusted advisor, and through … [Read more...] about 3 Step Model For Developing Insights Through Keyword Trends
Yelp has become an essential business tool for building and maintaining an online reputation. Research shows 90 percent of Yelp users say positive reviews impact whether they buy from a business or not, and businesses with Yelp accounts experience an average of $8,000 increase in yearly revenue. That data has made Yelp an important part of any content strategy. However, content managers are still eager to learn as much as possible about the popular review site. Thanks to a new analytics tool, Yelp Trends, content managers can now gain insight into how users are interacting with the review service. Here are a few ways you can take advantage of this new tool in your content strategies. See When a Trend Has Peaked As a content manager, you’re likely following the latest trends to rank well. Is the new line of cronuts your client launched relevant, or has that trend peaked? Through Yelp Trends, you can see where a trend is in its history and alter your content strategies accordingly. … [Read more...] about Earning Better Search Results With Yelp Trends
As spring rapidly approaches, there’s no better way to kick off the season than by performing a thorough PPC spring cleaning. By going back to your accounts, searching terms and lists, and sorting out everything unnecessary that has accumulated over the past few months (or even longer), you’ll be refreshed and prepared to face the new season head-on. Ultimately, if you want to succeed in promoting and growing your business, occasionally cleaning up target keywords in your PPC campaigns is a must. Of course, there are plenty of other elements of your campaign you can clean up (ads, ad extensions, geo-targeting), so your PPC keywords are only the beginning. As you start the process, consider the following items. 1. Clean up Your Account Structure Start cleaning up your account structure by examining your ad groups and campaigns. Analyze their performances and pause any that are under-performing or not bringing in value. This step will probably be your most arduous task, … [Read more...] about 5 Steps to Clean Up Your PPC Keywords
They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession. In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs ability to perform keyword research. Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword. By using SEO terminology, we can say that two main factors of keyword research are: Search Volume (number of monthly searches) Keyword Difficulty (competitiveness of a keyword) Unfortunately, unlike a classic economy where everything is quantifiable, things get a bit troublesome in the world of SEO. We usually rely on stats provided by the Google Keyword Planner tool which is based on PPC (pay per click) or paid search. It is really hard to establish the real state of … [Read more...] about Complete guide to keyword research for SEO
It’s also a topic that sends my brain into overdrive when clients mention it. Why? Because the phrase is used so loosely it often means different things to different people. Part of the confusion stems from the fact that PPC keyword management isn’t just one task—it’s a group of tasks. And some are less obvious than others. In this post, I’ll clarify what keyword management means to us at Group Twenty Seven and describe its many aspects, including: Negative keyword management Keyword trend audits Quality score benchmarks Duplicate keyword management Keyword click-through-rate management Low search volume keyword management. Negative Keyword Management For many non-PPC experts, keyword management is synonymous with negative keyword management. It’s true that negative keyword management is an important part of keyword management. But it’s only one part. Regardless, building negative keyword lists is a good place to start when launching new … [Read more...] about What exactly is PPC keyword management anyway?