Sometimes, we’ll find that the problem lies with the client’s landing page. When a client has one landing page with multiple conversion paths leading to it, the landing page may not reflect all the keywords used. This leads Google to conclude that the page is serving irrelevant information to users, and thus may assign some keywords low quality scores. … [Read more...] about What exactly is PPC keyword management anyway?
Keyword research is a process that can be costly. At the same time, if you know the tools, you will be able to perform it for a much lower price. With this detailed guide, I hope you’ve got some basic understanding of what can work and what’s a complete waste of time. Let me know in the comments below. … [Read more...] about Complete guide to keyword research for SEO
You can also create a negative keyword list and add those keywords to all your campaigns, ensuring that when you create a new campaign, you won’t be leaving off any negative keywords. Managing your negative keywords is important because it allows you to make the most of your resources by reducing the costs on keywords that aren’t performing well. By tailoring your negative keywords, you’ll increase the visibility of your ads to people who are more likely to be interested in them. … [Read more...] about 5 Steps to Clean Up Your PPC Keywords
One example of this is seasonal data. Most businesses realize during the winter months, customers may search for reviews on restaurants with fireplaces, while summertime brings more searches for patio dining. However, these trends may vary based on the climate where the business is located. If a business is located in Southern Florida or Hawaii, are customers still longing for that fireplace atmosphere during the warm winter months? … [Read more...] about Earning Better Search Results With Yelp Trends
The first step to incorporate keyword insights into your approach is to engineer process to listen to the market beyond the usual KPI’s. There are myriad data sources that can help with this, from Google Adwords and keyword tools, to comScore and Nielsen data not to mention your website analytics and onsite search data. … [Read more...] about 3 Step Model For Developing Insights Through Keyword Trends