Content comes in all types, lengths, and mediums. From an SEO point of view, we simply know that it’s important—no, crucial—to add content on a regular basis to our web sites. The content we add must be of value to our potential buyers. But truthfully, “writing content” is the most difficult and time-consuming part of the search engine marketing process. I’ve been in the SEO industry for nine years, and I can honestly say that writing content is the part that most SEOs dread. Optimization isn’t a problem. It’s writing content that’s the problem! One solution: User-generated content. User-generated content is just what it sounds like: Content generated by the visitors or users to your web site. This is content that you, as the web site owner, don’t have to create. Think about it for a minute. If the users generate the content and get more involved with your site, don’t you imagine they’d want to link to your site? … [Read more...] about The Search-Friendly Appeal Of User-Generated Content
Trumps inner circle
Email overload and inbox fatigue are all too real. But, we all have an “inner circle” of emails we look forward to reading — you know, the ones we check our spam folders for when we haven’t seen them recently. How can you get your emails into that coveted inner circle and — better still — keep them there to increase engagement and deliverability? Let’s explore three simple ways to do that, with an outstanding email example for each one. 1. Build Momentum From The Welcome Email(s) The welcome email (or email series) is one of the most undervalued tools in the email marketer’s bat utility belt. Many brands are still sending a simple “Thank you for signing up!” email without a powerful call to action or great content that makes an immediate, lasting impression. This is a huge missed opportunity. Let’s look at a welcome email from Social Triggers that starts building a strong relationship right away: Why It … [Read more...] about 3 Ways To Get In Your Customers Heads — And Stay In Their Inboxes
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: AOL’s New Initiatives To Put Digital Video On Par With TV In addition to 15 new original shows headlined by stars like Gwynneth Paltrow, Hank Azaria and Nicole Richie, AOL made several announcements yesterday at NewFronts that aim to put the company at the leading edge of the digital video boom — and at the head of the line to snag TV ad budgets. The questions of […] Twitter Gets Best “Privacy Score” In Useful But Flawed EFF Analysis Digital privacy is a complex issue, little understood by the public. The Electronic Frontier Foundation (EFF), as part of its ongoing mission to educate the public, has released its third annual “Who’s Got Your Back” privacy scorecard for Internet companies. Below is the 2013 scorecard. Compared with the previous two years (below), results appear to … [Read more...] about Marketing Day: May 1, 2013
A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its longstanding, informal policy of removing URLs from US search results that are specified in duly executed court orders. This poses a major paradigm shift for many victims of online reputation attacks. Beginning around August or September of this year, a number of attorneys from across the US began receiving blanket denials after submitting requests to remove defamatory content from Google’s search results. Since at least 2009, Google has had an informal policy of accepting many removal requests when accompanied by a properly executed court order specifying defamatory/libelous content at specific URLs. I’ve personally seen a number of cases where hundreds and even thousands of URLs have been submitted with court orders, and Google has removed those URLs from search results. But they’ve now stopped. Not for every single request, but for a … [Read more...] about Has Google suspended defamation removals?
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI. Here are six reasons to extend your existing SEO and content campaigns with influencers. 1. You are already invested Whether your main campaign focus is organic search, paid search or both, content marketing is at the core. In fact, once a content strategy is set and you are ready to attract targeted eyeballs to your web presence to build awareness, the tactics of SEO, PPC, native ads, email and so on are simply techniques you are investing in to develop your audience. Adding influencer marketing is an effective way to extend the reach of an existing content campaign, as well as tapping into new audience sources, through people (influencers) who … [Read more...] about 6 reasons to boost SEO & content investments with influencer marketing