As we continue through our marketing evolution, it is becoming increasingly clear that we have only begun to scratch the surface of what is possible in our digital marketing practices. We have reached a new paradigm where the traditional sales funnels and marketing cycles are changing shape as buyers across the board have access to information and insights like never before. … [Read more...] about How To Engage The ZMOT To Be Findable, Relevant & Trustworthy
7- Highlight Press Coverage of Authoritative Sites Similar to displaying security seals, highlighting logos of authoritative sites where your business might have received a coverage can boost the trust score. It is always a great practice to display the logos of reputed press channels similar to the one displayed below: The more your press coverage, the more logos you can display and the higher the trust you can receive from your customers. 8- Check Your Spellings and Grammar Content that is not of a high quality receives flak from people. Your content should not be boring. You can prepare content even on a smaller budget. The only thing you need to do is to make the content non-boring and error free. Spammy sites often have a lot of grammar and spelling mistakes. Besides, they use dummy text that serves no purpose. Signs like these are enough to grade a website as non-trustworthy. Text like the one displayed above can literally break your audiences. Hence, … [Read more...] about How to Make Website Trustworthy?
Sites that are having high popularity like the QA sites often have inaccurate information in them because those are directly answered by users and are not proofread by any editors. This is opposed to the information provided by Wikipedia which are proofread by editors. Hence, QA/Forum sites although have a score in popularity (means high DA, PR as well as high Alexa) but they might actually have a low KBT score. If your site does not provides accurate data, it might fall in the category of low KBT score and hence lesser rankings. … [Read more...] about Google to Rely on Trustworthiness Instead of Site Popularity
If trustworthy websites link to your website, Google will trust your website more. The link building tools in SEOprofiler help you to find authoritative websites that could link to your site. The Link Influence Score (LIS) in the Link Profiler tool shows you the overall trust value of a website. … [Read more...] about How to implement expertise, authoritativeness and trustworthiness (E-A-T) for Google
Stop and think about how you currently promote word of mouth and consumer review marketing tactics. Do you encourage your happy customers to tell their friends about your product or services? Do you offer a send to friend feature? Better yet, do you offer your customer (and their friend) a discount on future purchases for spreading the word? … [Read more...] about Consumers Consider Online Reviews Far More Trustworthy Than Search Ads