Google wants to show credible pages in its search results. For that reason, Google’s Search Quality Evaluator Guidelines ask website evaluators to check the implementation of E-A-T principles (expertise, authoritativeness and trustworthiness). Can your website deliver? What is E-A-T? The purpose of a website is important. For pages that have a beneficial purpose, the amount of expertise, authoritativeness, and trustworthiness is very important. Google considers: Expertise: The expertise of the creator of the web page. If a web page lists authors, Google checks if the author is a trustworthy author. Authoritativeness: Google checks the authoritativeness of the creator of the web page, the web page itself, and the whole website. Trustworthyness: Google checks the trustworthiness of the creator of the web page, the web page itself, and the whole website. According to Google, there are high E-A-T pages and websites of all types, even gossip websites, fashion websites, humor … [Read more...] about How to implement expertise, authoritativeness and trustworthiness (E-A-T) for Google
We all have talked about links in the past but in future Google is set to consider trust (accuracy) of the content as a major ranking signal instead of site popularity which is solely based on links. A new ranking factor named Knowledge-Based Trust (KBT) score is set to affect all the webpages and they shall be ranked on the basis of high to low KBT scores. (Certain exceptions apply as the actual Google algorithm is based on so many other factors) but most importantly links will lose some of its importance to KBT scores. What is Knowledge-Based Trust (KBT) Score? Judging the quality and accuracy of information is a tremendous task. Traditionally Google evaluated it using exogenous signals such as hyperlinks and browsing history. These signals however weighted popularity of a webpage more instead of it's trustworthiness. Some less popular websites having very accurate information neveer get the same visibility because the main ranking algorithm … [Read more...] about Google to Rely on Trustworthiness Instead of Site Popularity
Trust is an important Google ranking factor. Knowledge based Trust Score is a metric that is computed by Google internally in order to judge the importance of a website. KBT scores rely on factual correctness of information while judging the trustworthiness of any website. Trust is one of the 3 factors associated with EAT that can climb up your rankings. Here are 11 ways that will help you to make your website trustworthy. 1- Prepare Content With Lots of Supporting Data A study by SurveyMonkey revealed that people trust content that contains supporting data. This means you need to back up your saying with links to research that proves the truth of your sayings. This becomes more important when you are publishing content related to medicines because advice without proper links to medical research can put the lives of the people in the danger. Hence, Google trusts websites that regularly link to research and provide ample proof that the content that is being … [Read more...] about How to Make Website Trustworthy?
Marketing is a tricky game. Walking the line between selling your product and maintaining the trust and respect of your audience can be tough. That's part of why word of mouth and viral marketing are so attractive. When it comes to common forms of online marketing, it's interesting to note that for the money companies being poured into paid search advertising may be better spent elsewhere. A new survey released by Nielsen shows that time and effort may be better spent trying to boost the number of consumer reviews posted about your products and services. The data, part of the Nielsen Global Survey, was compiled by surveying 26,486 internet users in 47 different countries. Participants were asked about the level of trust they place on a variety of different forms of marketing. Options varied from traditional methods like tv/radio commercials and newspapers to more modern options like paid search ads, mobile phone text ads and online consumer reviews. The top thirteen results are … [Read more...] about Consumers Consider Online Reviews Far More Trustworthy Than Search Ads
As search engines continue on the path of rapid evolution, marketing is evolving in tandem as people search in different places at various times across different screens. We are in the midst of a paradigm shift where push messaging and mass consumption are evolving into a new paradigm of Relevance, Findability and Trust. It is an amazing time to be in search marketing as our ability to leverage the channel continues to advance, and our opportunities expand to become better marketers to the modern customer. Fine Tuning The Optics Of Search As search marketers, shifting dimensions of complexity are a reality we are all too familiar with in the form of long sales cycles and diffuse buyer journeys. While we are acclimated to this complexity, changes in human behavior are only growing more complex, especially when we try to view it through the lens of traditional marketing frameworks. One interesting exploration of the evolving buyer mindscape was covered by Jim Lecinski on the subject of … [Read more...] about How To Engage The ZMOT To Be Findable, Relevant & Trustworthy