Naked URLs consist of some variation of the actual URL of the link destination. This can be an internal page or, more commonly, the home page. Naked URLs are the strongest signal to Google of a “natural” inbound link profile and typically comprise the majority percentage of anchor text distribution in healthy websites. Examples include searchenginejournal.com, https://www.searchenginejournal.com, www.searchenginejournal.com, and https://searchenginejournal.com. Brand Anchors consist of some variation of the brand name of the destination website. Even small variations such as differences in capitalization are noted by search engines. Examples include Search Engine Journal, SearchEngineJournal, Search engine journal, and SEJ. Brand-keyword hybrid anchors consist of some variation of the brand name of the destination website mixed with a relevant exact-match or LSI (latent semantic indexing, which is just a fancy term for “related”) keyword. Examples include SEO … [Read more...] about Post-Penguin SEO Link Building: The Naked (URL) Truth
Jansen: Well, that trend or something similar to it has been appearing in a lot of different domains and researchers are kind of attributing it to “When I do a query, I expect a certain result.” So with a query that may be very informational, what we’re finding is that searchers expect a Wikipedia entry… a very navigational intent behind that very informational query. And I think the phenomena you’re describing is very similar. We have a transactional-type query and users are expecting a certain web page, a navigational aspect: “Okay, I have an anchor point here that I’m going to go to.” I just looked at a query log from a major search engine and an unbelievable amount of queries were navigational in nature. … [Read more...] about Researcher Jim Jansen On The Truths & Myths Of The Search Buying Funnel
By asking subscribers to move your email from the Promotional to the Primary tab, you’re essentially closing your store at the mall and deploying door-to-door salesmen that interrupt your subscribers’ conversations with their friends and loved ones. You’ll surely be more visible, but also probably more intrusive and ultimately less welcome. While consumer behavior has definitely depressed mobile conversion rates, poor mobile email and web design have always been the bigger culprits. As brands have adapted to mobile-friendly email and landing page designs, conversion rates have risen. … [Read more...] about Are you buying #AlternativeEmailFacts as truth?
Here is a simple example: Let’s say you are spending a significant amount of budget on paid Facebook initiatives. Understanding which posts are being shared the most organically can help you quickly decide which ones are worth paying to promote. The ability to quickly identify (or be alerted to) posts that have higher than average sharing could prompt you to take immediate action that could improve your paid results significantly. … [Read more...] about The Truth About Social Media Measurement
Uncover Questions: Use a keyword research tool to see what questions people are asking about your product, service, or niche. Create content that provides the best answer to those questions. When those people search for information, the goal is that they’ll find your content!Observe Your Audience: Learn where your audience spends time and see what content they engage with. Use to find topic ideas and then promote your content on those channels.Make Your Brand Known: Top-of-funnel content isn’t sales-forward by nature. People are visiting your page for information, not to learn about your brand. However, if there are no mentions of your brand at all, it probably won’t help your bottom line. Host your informational content on a template that includes your logo and branding, and throw in a few no-pressure links to your other content to get your readers more familiar with you.Another great way to achieve brand awareness is through digital PR. … [Read more...] about There Are No Universal Truths in Content Marketing (Sort Of)