Want to have your “critic review” of a local business perhaps appear in relation to it within Google search? Today, Google’s announced that any publisher can apply to participate. Last year, Google launched the “Critic Reviews” feature for movies, TV shows and books. Last week, Google announced it was now available for local businesses, such as restaurants. How the “Critic Reviews” feature looks For example, a search for the San Francisco restaurant Gary Danko brings up a “Critic reviews” section within the Knowledge Graph panel for the restaurant on desktop: On mobile devices — which is how most people search on Google these days — the section gets much more prominent placement When Google announced the feature for local businesses last week, it listed a few partners, but not all of them. Notably absent as partners were Yelp and TripAdvisor, which accurately complained earlier this week that the new feature caused … [Read more...] about Google lets any publisher apply to have “Critic Reviews” of local businesses
Tvs reviews
How TV (And Video) Influences Search Behavior
We idealize that picturesque Friday night family time where Mom, Dad and their 2.5 kids fire up NBC on the one television in the house and snuggle in on the couch for 30 minutes or an hour of uninterrupted entertainment. But that was when we only had access to one form of entertainment at a time. Multi-tasking wasn’t a thing. Marketers and advertisers only had to worry about competing against other marketers and TV advertisers. There were no second screens; some people didn’t even have one screen. Now, it’s more like Mom, Dad, their 2.5 kids and their seven electronic devices are all watching a different TV show in different rooms of the house. In 2015, Nielsen ran a study of more than 30,000 global respondents, and 58 percent of them said they browse the internet while watching video programming. Another 47 percent of them said they engage with social media while watching video programming. Consumers don’t know how to be entertained by only one thing at a time … [Read more...] about How TV (And Video) Influences Search Behavior
Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google
It’s Christmas Eve — and that means millions of girls and boys are wondering how long until Santa Claus arrives at their homes. So where’s Santa right now? There are two major services to help: NORAD Tracks Santa and Google Santa Tracker. Below, our annual review to help you get the most out of either or both of these services, from the web to your smartphone to even an old fashioned voice-only phone. Who Tracks Santa & How They Got Started Once again, here are the two major Santa trackers for 2014: NORAD — the North American Aerospace Defense Command, a joint US-Canadian military operation — has been tracking Santa for nearly 60 years, after receiving a phone call due to a misprint in a “call Santa” ad. The agency rose to the occasion and has been at it ever since. Google has been tracking Santa since 2004, initially as part of its Google Earth service, then expanding over time. From 2007 through 2011, NORAD and Google worked together. … [Read more...] about Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google
How to Generate Experience Reviews for SEO Profit
Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access to photos and videos, and the ability to incentivize content creation through influencer marketing and free samples. But service-based sites have one ace up their sleeve: experience reviews. I recently bought my first house; thus, I had my first experience working with a real estate agent. I had inquired about four or five different properties through Zillow, and out of all the agents I reached out to, she was the only one to return my call. She was very friendly over the phone, and after a few more phone inquiries I decided to go with her as my agent. Fast forward three months, and I’m on the phone with her again, telling her how thankful I am that she helped us find a great house, … [Read more...] about How to Generate Experience Reviews for SEO Profit
Yahoo’s Year In Review Includes Top Searches For 2013 & First Ever Posting Of Top Tumblr Trends
Yahoo has assembled an impressive list of search trends for 2013, covering 38 different “Top Searched” lists on everything from top searches overall to top searched cookies (yes, the ones you eat). For the first time ever, Yahoo included top trends on Tumblr in its year in review, highlighting the most viral blogs on Tumblr, along with new and notable blogs, and the top ten Tumblr fashion trends. Last year, Yahoo says the election season greatly impacted its top searches, but the most popular searches for 2013 revolved around celebrities like Miley Cyrus, Kim Kardashian, Kate Upton and Selena Gomez. The only government-related search in the top ten overall top searches for 2013 was “Obamacare”, winning the No. 6 spot. Top Searches On Yahoo In 2013: miley cyrus kim kardashian kate upton minecraft selena gomez obamacare (affordable care act) amanda bynes jodi arias iphone 5 justin bieber Making its first ever appearance, Tumblr’s top trends were a new … [Read more...] about Yahoo’s Year In Review Includes Top Searches For 2013 & First Ever Posting Of Top Tumblr Trends