Clayton Makepeace recently revived an old copywriting post titled "8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof." In that post, Makepeace explains uncomplicated yet effective methods for researching your target market. By the end of the post you realize there really is no excuse for leaving out this critical step. While the copywriting techniques outlined are indeed timeless, I'd like to "Twitterize" some of Makepeace's points for the social web. Let's see how:Makepeace: "Chat up your friends and family."Twitterization: This is more about staying engaged with your tweeps than anything else. Hanging out on Twitter isn't enough. You need to stimulate conversation. Take informal polls and tweet about topics that relate to the market you're trying to understand. For example, tweet links to controversial or otherwise provocative blog posts and see what comes back. Be sure to add a brief description to the link your … [Read more...] about Twitter as Target Market Research Tool (and the Twitterization of Clayton Makepeace)
Twitter as a marketing tool
I’ve read so many articles lately about Twitter, from mainstream press to the sports world to the SEO world, that all seem to focus on the “phenomena” aspect of it. After the Twittles (Twitter+Skittles) thing happened, it was like a dam bursting. Everyone wanted to know who was doing what with Twitter, how to use it for this or for that, from buzz building to reputation management to link building. I use Twitter, but not for telling people what I’m about to have for lunch. I use it to keep up with news, events, announcements, links etc. In my demographic I really don’t think anyone cares what song I’m listening to at the moment (Melt With You, Modern English). On the other hand, for the 21 year old using it on a college campus, twittering where you’re headed for beers or what CD you just bought seems logical, natural, obvious. What’s a bit troubling is when I read people taking positions as to the link building merits of Twitter. Some say … [Read more...] about Incredibly Valuable Or Utterly Useless As A Link Building Tool?
When I first started my career as a digital marketer, I remember I was a bit overwhelmed by the sheer number of projects, clients, and deadlines. Today’s digital marketers often wear many hats, manage a slurry of different projects, both large and small, and can be responsible for most, if not all, of a client’s online marketing campaign, including social media, email marketing, content, search engine optimization, etc. Not only do we have to stay on top of managing projects for our clients, but we must be diligent in marketing ourselves as well (Did you tweet yet today? Respond to all those blog comments? And how’s your Klout score coming along?). All I can say is thank goodness for all those online tools that make my job easier. Oh, you’re wondering what online tools I’m talking about? 17 Online Marketing Tools that Make Life Easier Well, I’ve compiled a little list of all of the tools and software I’ve used at some point in my career that … [Read more...] about 17 Online Marketing Tools to Boost Productivity and Make Your Life Easier
Last September, SEJ introduced Marketing Nerds, a weekly podcast that discusses everything from SEO to social media and entrepreneurship. The podcast was created because SEJ’s audience wanted to listen to the advice that the SEJ community provides. And, who can blame them? For anyone who has enjoyed listening to their favorite show, whether it’s Serial, WTF with Marc Maron, or The BS Report, you already understand the convenience of podcasts. You can listen to them while commuting to work, when working out, cooking dinner, or during a break from work. In short, you can listen to a podcast whenever, where ever you want to. As for marketers, podcasting has some major potential to reach new audiences and advertise your products or services. Consider the following: 17 percent of US adults had listened to a podcast during the month leading up to annual survey in 2014. That was a 9 percent increase from 2008. (Source) In 2013, Apple surpassed 1 billion podcast subscriptions. … [Read more...] about 15 Digital Marketing Podcasts You Should Know
Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked. Compelling and relevant content will help you attract more customers to your website and keep them engaged with your brand. Your followers are more likely to respond to tweets that are relevant to them. This brings us to the need for Twitter marketing, and how from generating ideas to promoting on Twitter for free or paid, there are numerous things you can do on Twitter alone to ensure that it fits well into your content strategy. This guide will highlight Twitter as one of your vital tools in your content marketing strategy and ensure that more people engage with your content. Step #1: Set Objectives for Twitter Marketing It’s important to decide what you want to achieve before planning your strategy. If you want to get more people to view your content, your objectives should include some of the following: Generate leads from … [Read more...] about The Complete Twitter Content Strategy Guide
According to Cisco, consumer internet video traffic will account for 80 percent of all consumer Internet traffic globally in 2019. That is a whopping 64% increase from 2014. For marketers, if you’re not already taking advantage of the impact that videos have in your content marketing strategy, then you absolutely have to jump on the bandwagon. However, before you just start devoting time and resources into making videos, make sure that you know what stories you’re brand is attempting to tell. Do you want to explain how your product works? Are you trying to show how your service solves a problem? Do you want to make a lighthearted video that humanizes your brand? Whatever direction you go into, keep your audience in mind when brainstorming video content ideas. Once you know what kind of video you’re going to tell, make sure it’s not too long. You only have a couple of seconds to grab the attention of the viewer, so make it count. You also want to make sure that … [Read more...] about 11 Awesome Video Marketing Tools
Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was installed on more than 5% of all Android devices in the US within two days, giving it an install base larger than Tinder, the popular dating app. And with more than 60% of US users who have downloaded the app using it daily, SimilarWeb estimates Pokémon GO’s daily active users count will surpass Twitter‘s. What’s more: Pokémon GO players are highly engaged, spending far more time in the app than they do with some of the most popular social apps, including WhatsApp, Instagram and Snapchat. Pokémon GO, which calls on players to hunt for the virtual creatures in the real world through an AR experience, has caused Nintendo’s stock to rise nearly 25% since its release even though it could be a while before Nintendo’s profits from the game move the needle. But while Nintendo might not not … [Read more...] about Will Pokémon GO become a marketing platform for local businesses?
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of Marketing Nerds, I am joined by Marcus Tandler, one of the most accomplished SEOs I know and also the co-founder of OnPage.org, a leading Technical SEO Tool. We talk about how Marcus got into SEO, share some funny stories, and then dive into what TF*IDF is, how to use it and why it is so important in SEO today. What is OnPage.org? OnPage.org is a website quality management software and also, right now, the leading technical SEO software. We’ve got about 180,000 users around the world using our software. We’re especially successful here in Germany, and actually, we just started internationalizing our software a couple of months ago. Here in Germany, it’s over 50% of the top 100 websites in Germany are using our software. It’s really about technical SEO. Basically, a crawler-based software. We can … [Read more...] about Understanding TF*IDF as a Google Ranking Factors
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, SEJ Executive Editor, Kelsey Jones, sits down with Twitter Marketing Strategist Madalyn Sklar. They talked about how to grow your Twitter followers and thought leadership, as well as tips for better engagement, images, and community building. Madalyn also outlines the benefits of Twitter over other platforms for brands and individuals and how its chronological post order can be used to your benefit. Why Madalyn Sklar Specializes in Using Twitter So many people like to focus on all social media or maybe Facebook or LinkedIn or some of the other ones. You don’t hear about people specializing in Twitter. The reason why I chose to, is about three or four years ago, I was asking people, “What is your favorite social network?” Nobody said Twitter; I was so surprised. Twitter has always been my favorite and … [Read more...] about How to Succeed at Twitter Marketing w/ Madalyn Sklar
Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very few queries. More on that below, but first the background on today’s announcement from Google Fellow Amit Singhal and Matt Cutts, head of Google’s web spam team. Why Page Speed Matters The first warning that site speed was on Google’s radar came last November, when Cutts said there was “strong lobbying” inside Google to account for site speed as a new ranking factor. Speaking at SMX West last month, Google’s Maile Ohye showed a slide indicating that delays of under a half-second impact business metrics. In addition to the numerous studies over the years that show Internet users prefer fast pages, Singhal says Google ran its own testing on how … [Read more...] about Google Now Counts Site Speed As A Ranking Factor