Clayton Makepeace recently revived an old copywriting post titled "8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof." In that post, Makepeace explains uncomplicated yet effective methods for researching your target market. By the end of the post you realize there really is no excuse for leaving out this critical step. While the copywriting techniques outlined are indeed timeless, I'd like to "Twitterize" some of Makepeace's points for the social web. Let's see how:Makepeace: "Chat up your friends and family."Twitterization: This is more about staying engaged with your tweeps than anything else. Hanging out on Twitter isn't enough. You need to stimulate conversation. Take informal polls and tweet about topics that relate to the market you're trying to understand. For example, tweet links to controversial or otherwise provocative blog posts and see what comes back. Be sure to add a brief description to the link your … [Read more...] about Twitter as Target Market Research Tool (and the Twitterization of Clayton Makepeace)
Twitter as a marketing tool
I’ve read so many articles lately about Twitter, from mainstream press to the sports world to the SEO world, that all seem to focus on the “phenomena” aspect of it. After the Twittles (Twitter+Skittles) thing happened, it was like a dam bursting. Everyone wanted to know who was doing what with Twitter, how to use it for this or for that, from buzz building to reputation management to link building. I use Twitter, but not for telling people what I’m about to have for lunch. I use it to keep up with news, events, announcements, links etc. In my demographic I really don’t think anyone cares what song I’m listening to at the moment (Melt With You, Modern English). On the other hand, for the 21 year old using it on a college campus, twittering where you’re headed for beers or what CD you just bought seems logical, natural, obvious. What’s a bit troubling is when I read people taking positions as to the link building merits of Twitter. Some say … [Read more...] about Incredibly Valuable Or Utterly Useless As A Link Building Tool?
According to Cisco, consumer internet video traffic will account for 80 percent of all consumer Internet traffic globally in 2019. That is a whopping 64% increase from 2014. For marketers, if you’re not already taking advantage of the impact that videos have in your content marketing strategy, then you absolutely have to jump on the bandwagon. However, before you just start devoting time and resources into making videos, make sure that you know what stories you’re brand is attempting to tell. Do you want to explain how your product works? Are you trying to show how your service solves a problem? Do you want to make a lighthearted video that humanizes your brand? Whatever direction you go into, keep your audience in mind when brainstorming video content ideas. Once you know what kind of video you’re going to tell, make sure it’s not too long. You only have a couple of seconds to grab the attention of the viewer, so make it count. You also want to make sure that … [Read more...] about 11 Awesome Video Marketing Tools
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, SEJ Executive Editor, Kelsey Jones, sits down with Twitter Marketing Strategist Madalyn Sklar. They talked about how to grow your Twitter followers and thought leadership, as well as tips for better engagement, images, and community building. Madalyn also outlines the benefits of Twitter over other platforms for brands and individuals and how its chronological post order can be used to your benefit. Why Madalyn Sklar Specializes in Using Twitter So many people like to focus on all social media or maybe Facebook or LinkedIn or some of the other ones. You don’t hear about people specializing in Twitter. The reason why I chose to, is about three or four years ago, I was asking people, “What is your favorite social network?” Nobody said Twitter; I was so surprised. Twitter has always been my favorite and … [Read more...] about How to Succeed at Twitter Marketing w/ Madalyn Sklar
Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very few queries. More on that below, but first the background on today’s announcement from Google Fellow Amit Singhal and Matt Cutts, head of Google’s web spam team. Why Page Speed Matters The first warning that site speed was on Google’s radar came last November, when Cutts said there was “strong lobbying” inside Google to account for site speed as a new ranking factor. Speaking at SMX West last month, Google’s Maile Ohye showed a slide indicating that delays of under a half-second impact business metrics. In addition to the numerous studies over the years that show Internet users prefer fast pages, Singhal says Google ran its own testing on how … [Read more...] about Google Now Counts Site Speed As A Ranking Factor