If you own SEO at a multi-location brand (or an agency that works with them), it can be hard to sleep at night. Once upon a time, we were approached by a multi-location retailer about a Google My Business (GMB) problem. Apparently, at some point, Google updated the phone number on a decent percentage of their GMB pages from the local store number to their national customer support number. They had discovered this because their customer support calls — and cost — had gone through the roof virtually overnight. The problem got fixed, and things went back to normal, but I doubt the person managing their GMB program ever got a good night’s sleep after that. Over the years, most of us in the Local SEO world have become accustomed to Google updating GMB pages, even those that have been claimed, seemingly on an algorithmic whim. We’ve noticed this is particularly common with images: If you’ve seen any of our Local SEO presentations in the past year or two, this … [Read more...] about If your GMB page updates & no one knows, does it make a sound?
Twitter lets make a deal
Twitter has been having a hard time of it in the past year or so, with various product missteps, plodding user growth and underwhelming results all negatively affecting its share price. Shares are now hovering just above the $17 mark, valuing Twitter at around $12bn. For a company that should post revenue of at least $2.3bn for 2015, its market price will be whetting the appetites of prospective acquirers. Where has it all gone wrong? That’s been well documented here, there and everywhere, but in short, the product and strategic vision seem to be unfocused. I thought it might be more interesting to think about how it can put things right. I’m not a shareholder, but I want Twitter to win, to preserve and evolve a platform that I’ve grown to love. I am hugely invested in it as a user. Do share your own thoughts in the comments section below… Do much more with data In the past eight years I have posted and shared 33,500 tweets, and have liked (or … [Read more...] about The 17 things Twitter should do to transform its fortunes
Today, in Las Vegas, NV, Pubcon shared insights into the biggest hacks, coolest tricks, and hottest trends to help amp up my social media game. With Twitter dying to Taco Bell's Big Chapula on Snapchat and hacking karma points on Reddit, it may not surprise you to know: social media is changing, but we, as marketers, are getting smarter. So, how are marketers adapting to the changes of social media? Read on for insights into the most important things I learned in social media today at Pubcon. Session 1: Advanced Facebook Ad Techniques: How to Get the Biggest Bang for Your Buck When I think of Facebook ads, I think of all the different strategies to implement for each different type of client I have. Today, Ashley Ward and Dennis Yu explained the types of Facebook ads you should use based on your business goals. Let's dive in! Ashley Ward, CEO and Social Media Manager of Madhouse Matters, kicked off the session earlier today with some big tips in Facebook advertising, which include … [Read more...] about #Pubcon Day 2: Facebook & Twitter Advertising, Reddit Hacks
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! This post is sponsored by SEJ Summit “A Day of Keynotes”—a unique conference experience tailored for SEOs, by SEOs. Events will take place in Santa Monica, Chicago, and New York City throughout 2016. Use discount code SEJNERD to save $50 on your ticket. In this week’s episode of Marketing Nerds, Kelsey Jones and Danielle Antosz talk about their experiences in taking the leap to full-time freelancing. They also shared the bookkeeping and invoicing tools that work for them, and discuss when it is time to quit your full-time job. Editor’s Note: To learn more about how to get started in freelancing, listen to this Marketing Nerds episode with Kelsey Jones and Danielle Antosz. Your browser does not support the audio element. When to Make the Leap to Full-Time Freelancing There’s almost never a perfect time. You’re … [Read more...] about How to Make the Leap to Full-Time Freelancing
There’s a “Rudy” analogy in the news that Twitter has won the exclusive rights to stream 10 of the NFL’s Thursday Night Football games globally during the upcoming season. While Facebook, Amazon and Verizon were reported as the front-runners for the digital live-streaming rights — at least until Facebook dropped out last week — Twitter was typically left on the sidelines. It shouldn’t have been. Like Notre Dame football’s unexpected hero, Twitter has spent the past three years working on its NFL relationship so that, when it got called into the game, it could make the big play. That happened on Tuesday. Three years after Twitter first secured the rights to stream NFL game highlights on its social network and sell ads against them — a deal it renewed in 2015 for two more years — the company has won the big one and was one of the lowest bidders. The company’s bill for the 10-game slate was in the low double-digit millions, … [Read more...] about Twitter will sell one-third of ads in NFL Thursday game streams