People around the world will be able to watch 10 Thursday Night Football games on Twitter live, whether they’re logged in to the social network or not, and for free. Additionally, NFL teams and players will use Twitter’s Periscope to host live streams before the games, and the league will also distribute in-game highlights through Twitter. NBC and CBS will still handle the TV broadcasts, which will be simulcast on Twitter. That means most of the ads shown in the Twitter streams won’t be sold by Twitter. But not all. … [Read more...] about Twitter will sell one-third of ads in NFL Thursday game streams
Twitter lets make a deal
Promoted Tweets will show up in users’ Twitter feeds (and in third-party clients) and probably be contextually and/or locally relevant. The company is going to be extremely careful about this part because of the spam and Facebook-style “user-outrage” potential. I’m sure that Twitter won’t blow it, however. … [Read more...] about Twitter Promoted Tweets: Scandal Or Big Yawn?
This is where you’ll see updates or Buzz posts from the people you follow. There’s nothing to sign up for or setup. If you use Gmail, you’re automatically following the people you email and chat with the most. Don’t use Gmail or don’t have contact there? We’ll get back to how to manually add people further below in this story. … [Read more...] about Google Takes On Twitter, Facebook & Even Foursquare
The first and fifth ad indicates a relevancy issue for Google advertisers. If you’re advertising “Free VoiceXML platform” or “Monitor Server health,” why on earth is someone from Twiter (one T) going to convert for you? They might click out of curiousity, but the probably aren’t going to buy (in fact, there’s a lawsuit against Google over the quality of domain ads pending. Google’s has also been sued over trademark issues with typo domains). … [Read more...] about How Google & Yahoo Make Money Off A Twitter Typo Domain
Last Thursday, I talked with Twitter cofounder Biz Stone on a variety of issues about Twitter but especially focused around search. In the interview, he discussed: how Twitter may redesign its home page to better reposition itself as a sharing and discovery service; how discovery might be enhanced by perhaps by allowing people to share “groups” of friends with each other; how the Twitter ecosystem of third-party software and services have helped people have “patience” with the service by adding features it couldn’t yet develop; the importance of SMS and more. … [Read more...] about Thoughts On Repositioning Twitter, Search Ads, The Twitter Ecosystem & More