Two weeks ago, we started a very simple lucky prize draw game where Twitter users simply had to RT a specific Tweet of ours to participate in a lucky prize draw and have the chance to win a 6 month subscription of Searchmetrics Premium, and we’re very happy to announce the winner. … [Read more...] about Announcing The Lucky Winner of our Link Manager Twitter Game –
The map has amused many and achieved placements across America, including CNET, People.com, and Mashable. It just goes to show that you don’t always need to do something groundbreakingly creative – sometimes simple infographics can be hugely effective. … [Read more...] about How Greggs, Google, and Twitter stole the headlines this week
It may be that adding followers organically (many of whom probably followed him back) at that time mitigated the effect of the decline. But then again, Shepard’s follow line remained flat throughout, and he also showed no effect. So it may be that Slawski was just an exception like Shepard. for reasons hard to discern. … [Read more...] about Is Twitter Follower Growth Slowing? [New Data]
Facebook has over a billion users worldwide. Many of them are active on the site. A wide majority of Facebook users access the application on mobile phones and a good number of Facebook users are outside the US and Canada. Twitter, on the hand, has less than half the number of active users that Facebook has. The vast majority are also active on mobile, just like on Facebook. Millions and millions of tweets are sent every day. … [Read more...] about Facebook VS Twitter: Which Is Better For Businesses?
Language: Narrow down the audience to a particular language Gender: Target a specific genre Interest: Find the perfect audience through the interests that match your brand’s products Follower: Target the followers of relevant accounts to increase the chances of finding an engaged audience Device: Focus on particular devices to increase the chances of an effective campaign Behavior: Reach the audience that matches your brand’s expectations regarding their shopping and spending habits Tailored Audiences: Upload your CRM lists and find specific people on Twitter Keyword: Target people who used a particular keyword in their recent tweets Geography: Focus on specific geographic areas depending on the needs of each campaign TV: As Twitter improves its relationship with TV networks, this targeting allows brand to engage with TV fans around specific shows, spanning from the network to the genre of the show Event: A campaign can revolve around a specific event and thus, … [Read more...] about How to get started with Twitter advertising