The other day we reported that Google confirmed they are testing the mobile first index in the wild. But we didn't know the details on how often, when and how to tell when that mobile first index was being tested. In fact, many of the Google tracking tools may be taking notice of these tests.Well, Gary Illyes from Google explained at State of Search yesterday that if you are running a m-dot site, you can tell if the search results snippets on the desktop results show the m-dot version of the title tag and meta description. That is of course, if the title tag and meta descriptions are different between your m-dot version and the desktop version. Of course, in hindsight, that is an obvious way to see the test in the wild, but I didn't think of it.Here are tweets covering it:I don't personally have any m-dot sites to test on but I guess some savvy tool maker can set up tests to track m-dot domains and see when this switch over happens. And then share screen shots of the search … [Read more...] about How To Tell If Google Is Testing The Mobile First Index
While I was offline, my search mentor, Danny Sullivan announced he has accepted a job offer to work at Google. I'll be 100% honest, I did not see that coming, in fact, I don't think most of those who worked with him saw that coming and I don't think Danny expected it either.He said he will "serve as a sort of public liaison for search." He wrote:My title is still being determined, but the position will be to serve as a sort of public liaison for search. The goal is to increase the connection between those at Google who work hard on search each day and the public that depends on Google for answers. I’ll be educating the public about how search works. I’ll be exploring and explaining issues that may arise. I’ll be looking at ways to take in feedback and work for solutions to improve search going forward.So it seems like a two fold position:(1) Teach people how to use Google, somewhat like a guy named Dan Russell at Google.(2) Bridging the gap between the webmaster … [Read more...] about Danny Sullivan Joins Google Today: Will It Help The Search Community?
Gary Illyes may have been misunderstood or may have misspoke at the Brighton SEO conference a few weeks ago when people said he said that when the mobile first index rolls out, Google will index the AMP URL when there is no mobile version of the site but there is an AMP and desktop version. Of course, we all know the chances of there being AMP and no mobile URL is rare but in that case, Google will not index the AMP version, they will index the mobile version.John Mueller confirmed this in a hangout yesterday at the 32:31 mark saying that Google will index the desktop version if the AMP version is not set as your mobile version using the rel alternate set up for mobile. So if you have desktop, AMP and no mobile - Google by default will index your desktop version of your site.Google said this before about a year ago but there was some confusion around this the other week out of that conference.Here is the video embed at the start time of when John said this:Question: You said … [Read more...] about Google: Got AMP & Desktop But No Mobile Page? Google Will Index The Desktop Page.
As we covered yesterday, Google is launching flexible spending as their new more relaxed method of the first click free program. So basically publishers have more control on how Google serves and ranks their subscription based content in search.But someone asked if Google will be labeling content in the search results as being being a paywall or subscription based content and Google's John Mueller said "It's the same as with FCF, you wouldn't see that in the search results at the moment." He said this on Twitter.But earlier this year, Google did show you these labels, here is a screen shot from Search Engine Land:Sometime recently, probably with the release of this flexible sampling feature, Google removed the mention of the "paid subscription" label from the Google News label description page. It is gone now but it use to say:Paid subscriptionApply this label to your publication if you require a paid subscription to access content. This will add a (subscription) label to your site … [Read more...] about Should Google Label Content Served Through Flexible Sampling?
With no surprise, Google has announced they are moving away from the first click free program, which is how Google handled paywalled content in search for a decade with what they are calling "flexible sampling."Flexible sampling is offered in two formats, either metering or lead-in formats. Metering provides users with a quota of free articles to consume, after which paywalls will start appearing. Lead-in offers a portion of an article’s content without it being shown in full.This FCF and now flexible sampling is all about making sure spammers don't use cloaking techniques. So to help with this, Google is asking publishers who use these methods to also markup their content with new structured data for paywalled content. The documentation is pretty clear and how it works, and it seems pretty simple to use, so look into it. Although, it seems not to work yet with the Structured data testing tool:John Mueller from Google replied:Greg Sterling wrote up some more of the backstory … [Read more...] about Google Replaces First Click Free Program With Flexible Sampling: Metering & Lead-In
Google's John Mueller in a webmaster hangout earlier this month said at the 8:30 mark into the video that just because you rank well in one Google regions, it does not mean you will rank well in another. So if you rank well in Google Canada for your query, it doesn't mean you will rank as well in Google US for that query. John said the "that competition is very different across these country versions."Here is the video embed:Transcript:The biggest thing that I sometimes see in cases like this is that a site will kind of look like this in the sense that they rank in one version of Google or one country domain, therefore they should rank the same on all others or on .com, the US. And in general, that competition is very different across these country versions. So that is something where it would be completely normal where we would have very different rankings in these different country versions. So a site might be completely fine and good in rankings in Google Canada because there … [Read more...] about Google: Competition Different Across Different Country Domains
Google has updated the AdWords Editor program to version 12.1 which brings many changes. New features include Expanded Dynamic Search ads, Shopping Showcase ads, and new bid options in the Advanced Bid Changes tool. Google wrote on Google+ "Version 12.1 of AdWords Editor now globally supports expanded Dynamic Search Ads, Shopping Showcase ads, and downloadable metrics for first position bid, ad relevancy, landing page experience and click-through-rate. Back in June, we also announced custom rules to help you check for changes that don't align with your best practices. In this release, you can now more clearly view which campaigns and ad groups violate these best practices."You can now use AdWords Editor to create and edit expanded Dynamic search ads.Learn moreAdWords Editor now supports Shopping Showcase ads and ad group types.Learn moreUniversal app campaigns now include the “In-app actions” goal to target users who are likely to complete the specific in-app … [Read more...] about Google AdWords Editor Version 12.1 Adds Expanded Dynamic Search Ads, Shopping Showcase Ads & New Bid Options
Google AdWords offers three major keyword match types – broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget. Choosing the right keyword match types can help you target your ads better so you get higher-quality traffic to your site. Match types are simple to understand, so it’s important to take time to learn about them before you do anything else with your PPC campaigns. What are match types for PPC advertising? The first question is easy: What does match type mean? In short, the match type you choose for each keyword specifies which searches Google can show your ad. Your match type determines whether a wide audience will see your ads or whether your ads will only show for a few highly targeted searchers. Your first step is to create a keyword to track by navigating to the “keywords” tab and clicking the red “+Keywords” button, as shown … [Read more...] about Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)
A year and a half ago, Google's Andrey Lipattsev who has not been in the public eye since, listed off Google's top three ranking factors as content, links and RankBrain. It was a fun time for us search reporters, as you can imagine.Well now, Google's John Mueller and Gary Illyes are saying there isn't a top three. John Mueller said on Twitter "IMO there's no "top 3" list." Gary Illyes said on Twitter the top three depend on the query. This was after someone called him out as listing the top three at a recent SEO conference named Brighton SEO - he said he did not do so.Gary said:John Mueller also said that "we use so many factors for ranking, it really depends on a lot of things." Meaning, maybe different ranking signals dynamically become more important based on the type of query being entered into the box. Of course this makes sense for news or trending keywords but it might make sense for other areas as well.So there you have it, there are not top three search ranking factors … [Read more...] about Google: There Is No Top Three Search Ranking Signals
Last night, big news came out that Facebook allows advertisers to reach Jew haters via ProPublica. It technically isn't just Facebook, anyone can try to buy keywords to target Jew Haters on Google - well, maybe.The Facebook article said you can target 2,300 people on their social network that expressed interest in the topics of "Jew hater," "How to burn jews," or, "History of 'why jews ruin the world." Well, I was able to trigger something similar in Google's keyword planner tool in AdWords.I was able to get keyword ideas and search volume data for "how to burn Jews" and many others like "gas the Jews." Here is the gas the Jews one:Here is the chart showing the search volume:Joshua Berg showed how he loaded some of these up to his AdWords campaign:Google PR rep Anaik von der Weid responded on Twitter saying that Google will filter ads out like this in the core search results, so the ads won't run. She did admit that the Google Keyword Planner tool likely should not be suggesting … [Read more...] about Google Also Allows Advertisers To Reach Jew Haters