Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .Marcus Tober. … [Read more...] about Announcing The Lucky Winner of our Link Manager Twitter Game –
Interactive tube map reveals which bits are actually underground We’ve got news for you… Apparently the iconic Tube map we see today is not very accurate, and electrical draughtsman Harry Beck based his diagrams on the order of stops, rather than the exact geographical route. … [Read more...] about How Greggs, Google, and Twitter stole the headlines this week
It may be that adding followers organically (many of whom probably followed him back) at that time mitigated the effect of the decline. But then again, Shepard’s follow line remained flat throughout, and he also showed no effect. So it may be that Slawski was just an exception like Shepard. for reasons hard to discern. … [Read more...] about Is Twitter Follower Growth Slowing? [New Data]
Facebook vs. Twitter – Engagement Engagement alone might be the deciding factor on whether to use Facebook or Twitter. Over the past few years, many companies have reported that there is a decrease in the number of organic reach posts receive on Facebook. The main complaint is that, unless you pay to boost a post, your content won’t get its maximum exposure. Twitter content may get more engagement initially, but it ‘disappears’ from sight more quickly. Facebook content has a longer ‘shelf-life.’ Brands seem to have to post to Twitter more often to avoid getting lost in all the ‘noise.’ On Facebook, you can post less often and get just as much, if not more, engagement over the life of a post. Experts often recommend that you post to Twitter more than once a day while you can post to Facebook just a few times a week for the same level of engagement. If your time is limited, you may be better off with Facebook. … [Read more...] about Facebook VS Twitter: Which Is Better For Businesses?
Language: Narrow down the audience to a particular language Gender: Target a specific genre Interest: Find the perfect audience through the interests that match your brand’s products Follower: Target the followers of relevant accounts to increase the chances of finding an engaged audience Device: Focus on particular devices to increase the chances of an effective campaign Behavior: Reach the audience that matches your brand’s expectations regarding their shopping and spending habits Tailored Audiences: Upload your CRM lists and find specific people on Twitter Keyword: Target people who used a particular keyword in their recent tweets Geography: Focus on specific geographic areas depending on the needs of each campaign TV: As Twitter improves its relationship with TV networks, this targeting allows brand to engage with TV fans around specific shows, spanning from the network to the genre of the show Event: A campaign can revolve around a specific event and thus, … [Read more...] about How to get started with Twitter advertising