share tweet share pin it e-mail share Two weeks ago, we started a very simple lucky prize draw game where Twitter users simply had to RT a specific Tweet of ours to participate in a lucky prize draw and have the chance to win a 6 month subscription of Searchmetrics Premium, and we’re very happy to announce the winner. Mr. Dennis Farin (@dennisfarin) won! More about Dennis at http://dennisfarin.de/ or http://www.windings.de/ Well done and many thanks to all the participants. Searchmetrics Marketing Team share tweet share pin it e-mail share Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .Marcus Tober. Tags: Link Manager | Twitter Game … [Read more...] about Announcing The Lucky Winner of our Link Manager Twitter Game –
Love Island is about to begin, and The World Cup is fast approaching – but despite all the fake tan and football related noise, which brands have managed to cut through and make headlines this week? As ever, we’ve summed up our favourite PR campaigns of the week. Find out how Greggs went viral, how Google mocked Americans, and how Twitter used its own data to map out Premier League fans. Greggs go undercover at gourmet food festival Foodies Festival is London’s top food festival, with some of the biggest names in the business attending – including Michelin star chefs and TV celebrity cooks. Despite this, food-on-the-go retailer Greggs decided to go undercover as ‘Gregory and Gregory’ to see how people reacted to their menu once they took away the Greggs branding. The brand installed a pop-up in the market area of the festival so that they would convincingly blend in with the upmarket array. They invited foodies to trial the new menu, filmed their … [Read more...] about How Greggs, Google, and Twitter stole the headlines this week
Using TwitterCounter, I looked at the follower growth rate curves of the Twitter accounts of a number of prominent marketers who are active Twitter users. I chose these accounts because they are people known to me personally, and watching their behavior on Twitter over the years, I believe they are all people who have grown their followings organically, without tricks, purchasing followers, or auto-followback schemes.What I saw was fairly consistent.Starting in late April 2018, nearly all of these accounts showed a distinct trend of slower follower growth. Sometimes the decline was minimal (but still discernible); in other cases it was dramatic.After showing some examples, I’ll discuss what I think may have caused this. All examples cover the past 90 days.I checked back further, and there was no substantial difference in the growth curves prior to March, so this recent change across many accounts appears to be a trend.Examples of Twitter Follower DeclineBelow is a sampling of … [Read more...] about Is Twitter Follower Growth Slowing? [New Data]
Facebook vs. Twitter – it’s a common question that marketers have. People have good reasons on both sides of the aisle. That truth is that the Facebook vs. Twitter debate isn’t really about which social networking site is better. No, rather it’s about which one is best for your business goals. Facebook and Twitter are the premier social networks, they have withstood the test of time while other older social networks have gone by the wayside or have declined. We know you want to know though, which social site marketers should focus their attention on. Facebook has, by far, the most users in their social media network. It’s not really possible for any other site to come close to Facebook in sheer numbers of users. Of course, that doesn’t mean you should completely keep Twitter out of your social media campaigns. Facebook has over a billion users worldwide. Many of them are active on the site. A wide majority of Facebook users access the application on … [Read more...] about Facebook VS Twitter: Which Is Better For Businesses?
Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform to promote their presence. Twitter may not be the first option for many brands when setting up a paid social strategy, but it can still be a highly effective addition. Over the past few years, Twitter has expanded its promotion types in order to encourage more brands to promote their business through its platform. The different promotion types and varying campaign objectives have engendered an increased interest in Twitter ads. Whitepaper All About Click Fraud and How You Can Block ItWhat Customers Expect in the Age of AIThe Call Tracking Study Guide for MarketersThe Definitive Guide to Online Listings for Restaurant Brands … [Read more...] about How to get started with Twitter advertising