You’ve probably heard about the importance of focusing on a niche, but if you’re like many people, you may have dismissed the concept, thinking that it would limit your options.The truth is that focusing on a highly defined niche enables you to achieve greater results, and to do so more quickly than you ever could as a generalist.Right now, you might be thinking “No way Jeremy, a that’s not right for me, I’d rather target everyone. That give me more opportunities to find and close new business.”I’ve heard that excuse. In fact, I’ve used it myself in the past.I fought against specialization in a well-defined niche because it felt like it wouldn’t limit my opportunities. I felt this way despite the fact that mounds of data prove otherwise, and despite the fact that some of the greatest minds in marketing have explained how and why specialization actually creates more opportunities.A health crisis I suffered a few years ago forced me … [Read more...] about How a Laser-Focused Niche Can Boost Your SEO Agency’s Growth
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Postscript, February 17: The CBC article cited below has reworded its article and now says the Canadian government is “reviewing” rather than “investigating” Buzz. A semantic distinction, perhaps, but there’s apparently no formal government investigation happening in Canada at the moment, so we’ve updated our headline, too. We’ve also received a statement from Google on this, and that’s appended at the end of this article. ————– After a “challenging” first week for Google Buzz, week number two has begun with still more concerns over privacy, not to mention a government investigation in Canada and the potential for one in the U.S., too. CBC News is reporting that Canada’s Office of the Privacy Commissioner has opened an investigation into Google Buzz: Valerie Lawton, a spokesperson for the office, said on Tuesday that Buzz is being investigated to see whether it violates Canadian privacy … [Read more...] about Canadian Government Reviewing Google Buzz; U.S. Govt. Next?
The post-mortem analysis of Google’s antitrust settlement happened very quickly yesterday and this morning with some journalists and analysts concluding that factors other than the law were responsible behind the scenes. For example, Politico asserts it was largely “a calculated and expensive charm offensive” (lobbying) that drove the outcome yesterday. An even more absurd analysis argues that Google is essential to US foreign policy and thus the FTC let the company off the hook. While Google lobbying may have had an impact, in reality the the facts and the law weren’t on the FTC’s side on the question of Google’s alleged “search bias.” There was little or no documented consumer harm. The harm claimed by Google competitors was all speculative: potential harm to their businesses which was supposed to be a proxy for consumer harm. But as FTC Chair Jon Leibowitz said yesterday, “The law protects competition not competitors.” The … [Read more...] about Reactions To Google’s Antitrust Settlement
Yahoo launched its native and mobile search advertising platform, Gemini, last February, and since then there has been scant data released about its performance. When RKG noted in its fourth quarter digital marketing report that Yahoo Gemini had rapidly escalated mobile search ad serving in the second half of 2014, it caught my attention. The digital marketing agency reported that, among its retail-centric clients that have opted in to the platform, Gemini ramped from serving roughly 4 percent of mobile search traffic on the Yahoo Bing Network at the beginning of Q3 to 27 percent by the end of Q4 2014. Gemini serves search ads on Yahoo.com and its partner sites on tablets and smartphones. Before Gemini, all of Yahoo’s mobile search traffic was served by Bing Ads. Yahoo’s Gain Is Bing’s Loss I asked Mark Ballard, Director of Research at Merkle (which acquired RKG last year) and the author of the report, if any of the growth was the result of Yahoo gaining share from … [Read more...] about Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet
Tomorrow is the so-called “mobilegeddon” — the day Google gives mobile-friendly web pages a boost in its mobile search results, and demotes the ones that aren’t. Google gave site owners and webmasters a two-month warning about this change — time enough for many to adapt, but you can bet that many websites are going to disappear from Google’s mobile search results tomorrow. Surely there are millions of small business owners that rely on mobile visibility, but a) aren’t even aware of tomorrow’s change, or b) don’t have the time or money to make their websites mobile friendly. For the ones lucky enough to use a content management system like WordPress, it might be as easy as switching to a responsive theme. For the ones with a small website and a web developer/designer on staff (or on contract), it might be as easy as converting to a mobile-friendly design. (For a big site like Search Engine Land, we went through this last year and it … [Read more...] about My 20-Year-Old Website Is About To Get Zapped By Google’s Mobile-Friendly Update