“What is your SEO archiving plan?” Do you know what the typical response is? Stunned silence. Then I ask another question: “Who is in charge of archiving your blog content as well as your corporate website content?” Do you know what the typical response to that question is? Continued silence. More stunned expressions. People looking at each other to see who might have the answer to that question. You see, to too many people, SEO is all about keywords and rankings and freshness and the latest flavor-of-the-month tactic. A topic like archiving does not appear on an SEO professional’s radar until a specific situation arises, such as a site redesign or a migration to a new content management system (CMS). The Costs Of Not Having An Archiving Plan Long time Linking Strategist Eric Ward, who also publishes LinkMoses Private, shared this URL archiving horror story with me: “I worked with a client for many years, each month seeking links for the new content … [Read more...] about What is Your SEO Archiving Plan? Search Engine Optimization and Archives.
Local businesses are often mystified as to why they don’t appear prominently in local search. Yet, when their online marketing is audited from a local SEO perspective it becomes clear that their lack of search optimization has effectively cloaked them — they’re invisible! So, how is it that these businesses have made themselves invisible? To answer that question, we only need to look towards one of the most basic, foundational elements of a company’s online identity: the Category. I’ve written about business categories a few times previously (see Double Your Traffic Using Optimal Category Names, and Leveraging Business Categories for Local Search), because a company’s categorization is so influential for its presence in local search results and its rankings for queries for types of businesses and keywords closely related to the category. A great many businesses are miscategorized — they’ve accidentally been lumped under the wrong industry … [Read more...] about Invisible Businesses In Google’s Local Search
Raise your hand if you work on your WordPress website every day. Keep it raised if you have an embarrassingly large amount of plugins, unpublished blog content from early 2015, too many broken links to count, spam-filled comments, and multiple ugly URLs. Don’t worry; I’m guilty, too. Between my work hustle and 9-to-5 gig, ignoring my WordPress site somehow became the norm. But it doesn’t have to be. Like doing taxes or crafting the perfect business plan, there are some things every small business owner should know how to do. And those must-have skills definitely extend to your website. You don’t need to stress, though — I have you covered. In order to streamline your WordPress site (without ditching the stuff you actually need), I’ve rounded up my favorite SEO tips that pull double or even triple duty — meaning you can do more with less. From choosing an SEO friendly theme that’ll juice up multiple devices to a one-and-done plugins, this … [Read more...] about Don’t Launch a WordPress Site Before You Go Through This Checklist
Are you about to start your first blog? Maybe you’ve just got going, or you’re a few months in. You’re worried that you’ve missed something important – or you feel like you’re not seeing the success you should. That may well be the case…but I’ve got you covered. Like every blogger, I’ve made a few mistakes. I’ve had my share of frustrations, wasted time, and wasted money. Like all successful bloggers, I kept going! It could’ve been easier, though – and I want to share some of my lessons learned so that you will succeed even faster than me. Here’s what I wish I’d known before I started my first blog. There’s a lot of info in this article, with plenty of practical, actionable steps for you to take, so I’ve split this post into four main parts: Part 1: Getting Your Blog Set Up Right Part 2: Focusing Your Blogging Efforts Part 3: Making Your Blog Run Smoothly Part 4: Having the Right Mindset … [Read more...] about Things I Wish I Knew Before I Started Blogging
The overwhelming majority of sites that I audit have been hammered by either Panda, Penguin, or both. Sure, there are some sites where the drop in rankings can’t even correlate to a known Panda or Penguin update. Some of those can track with fairly high confidence to other updates, such as the EMD update, and some just show a steady, more time-neutral drop in rankings. Regardless of the source, by the time I am even partway through a forensic site audit, enough patterns have emerged to inform me that weakness exists across the same common range of problems. And whatever that range is, the patterns that stand out consistently in regard to what’s wrong can be summed up in five words. Quality Uniqueness Authority Relevance Trust Whether it’s on-site or off, content level or code level, clearly identifiable as user experience-related or muddier as far as “is this truly a user experience issue?” — or some combination of these, it always comes down to … [Read more...] about QUART – The 5 SEO Super-Signals