Human SEO is the understanding of human search patterns when using tools such as search engines and social media networks. [For example] machines can never understand how a mom with a screaming baby at 3am searches differently than a CEO mom's nanny searching for that same product in the middle of her day with a laughing baby at the park. Humans search based on emotion. This is where AI and SEO intersect. — Shannon K. Steffen Since the industrial revolution of the 18th century, businesses have found profit in mechanizing everyday tasks. Back then, the steam engine powered every machine, today, artificial intelligence (AI) has taken its place by ceaselessly automating across every imaginable industry that has remotely anything to do with technology, and SEO is no different. To understand whether or not traditional, manual, and human-centered SEO is threatened or augmented by AI, we invited Shannon K. Steffen onto last week's #SEMrushchat to share her tactics … [Read more...] about AI vs. Human SEO #SEMrushchat with Shannon Steffen
Undp human development index 2016
share tweet share pin it e-mail share The 2016 Race for the White House is nearing an end. From the first caucuses in Iowa in February, the Democratic and Republican parties each whittled down their lists of candidates, with each settling on their chosen nominee. On November 8, either Hillary Rodham Clinton or Donald John Trump will be elected 45th President of the United States of America. The online election campaign: Clinton vs Trump As usual, the 2016 presidential campaign has been full of polls, scandals, soundbites, accusations, endorsements, more polls and more scandals. A few months ago, our colleague Paul Bongers began analysing the candidates’ campaign websites. Here we show you how the final nominees have been performing in terms of content and SEO – how do the Google rankings reflect the overall state of play? “Showing up is not all of life – but it counts for a lot” – Hillary Clinton Regular readers of this … [Read more...] about Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign –
01/22/2018 by Bill Slawski 45 Comments Sharing is caring!316sharesFacebook135Twitter160Google+LinkedInPinterest21There was a park in the town in Virginia where I used to live that had been a railroad track that was turned into a walking path. At one place near that track was a historic turntable where cargo trains might be unloaded so that they could be added to later trains or trains headed in the opposite direction. This is a technology that is no longer used but it is an example of how technology changes and evolves over time. There are people who write about SEO who have insisted that Google uses a technology called Latent Semantic Indexing to index content on the Web, but make those claims without any proof to back them up. I thought it might be helpful to explore that technology and its sources in more detail. It is a technology that was invented before the Web was around, to index the contents of document collections that don’t change much. LSI might be like the … [Read more...] about Does Google Use Latent Semantic Indexing?
I want you to think about everything you know about search engine optimization (SEO). Every little tip and trick you’ve been taught, all that niche vocabulary you picked up, every “best practice” you’ve memorized and absorbed. Now realize that, in the time you took to read that last sentence, SEO’s goal posts have moved and your information is suddenly out of date. And – there they go again. SEO is an ever-changing field, and if you’re not ahead of the game you’re behind. For that reason, it’s more important than ever to be forward-thinking and proactive with your SEO strategies. As we stand on the brink of a new year, there’s no better time to evaluate the state of SEO and start strategizing for the evolution of search and preparing for the new wave of search engine algorithm updates. Fortunately you don’t have to worry about predicting the future or trying to peer behind the curtain of Google’s algorithms all on … [Read more...] about 8 SEO Experts Reveal Fascinating Predictions for 2016
There has always been a sense that a human could provide a more accurate or more nuanced answer than an index-based search engine. But none of the efforts to build a human-powered alternative have thus far succeeded. Whether you want to call them “social search,” “help engines,” “Q&A sites,” “answer engines” or “advice engines,” there have been more than a dozen attempts over the past seven or eight years to improve upon the familiar Google experience and bring humans more directly into the mix. To name only a few: Yahoo Answers, Answers.com, Askville (Amazon), ChaCha, Facebook Questions, Keen, Rewarder, Quora and Vark. Many are gone, though some still exist. Jelly, from Twitter Co-Founder Biz Stone, was among them. Announced as a “new way to search,” Jelly launched in 2014 and met largely the same fate as most of the others on the list. However, Jelly is coming back. In a blog post yesterday, Stone teased his … [Read more...] about Preparing to relaunch, Jelly wants to bring “humanity” back to search