Some sites on the web do reviews of products and services pretty well, such as amazon.com or rottentomatos.com. Imagine Google wanting to provide reviews. One of the mantras that we often hear coming from their Mountain View offices is that they wouldn’t get into a field unless they can do something innovative. So, how might Google handle reviews? A new patent application from the company gives us some insight into what they might do. It includes reviews of things such as: consumer products, business products, movies, books, restaurants, hotels, and; travel packages. Why bother with this patent application? If you have an ecommerce site that offers reviews of products or services, or a web site that aggregrates reviews, having the right kind of information on your pages, presented in the right way might make it easier for the products you offer and your reviews to appear in a service like the one described here by Google. Remembering that this is just a patent application, … [Read more...] about Innovating Product Reviews at Google
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Sentiment- a general feeling, opinion, personal judgment, feeling, or sense about something. At Google’s recent Searchology presentation, one of the new features described as being used by Google was sentiment analysis. In the recap of the event from Google’s Matt Cutts, he tells us that: If you sort by reviews, Google will perform sentiment analysis and highlight interesting comments. I’ve seen a number of papers from Google on sentiment analysis, and a recent patent filing, so I decided to look closer at some of those review search results. Google Review Examples For some search results, when you choose the “show options” link after your search, and then the “reviews” link, then in the snippet area for search results you may see quotes from reviews, surrounded by quotation marks. Testing this, I did see some results where the snippets were in quotation marks, and when I visited those pages that quoted text tended to be mostly from actual … [Read more...] about Google’s New Review Search Option and Sentiment Analysis
Customer reviews are now ubiquitous with the modern business landscape. According to Bright Local’s Local Consumer Review Survey, 86% of customers read reviews for local businesses, and they also need to see an average of 10 reviews before they trust a business. The power of online reviews simply cannot be ignored. They have the ability to affect your local search ranking, which results get surfaced and are clicked on, and of course, consumer purchasing decisions. This means that business owners must know how to generate online reviews as well as manage their online reputation in order to draw in new customers and keep existing customers happy. Online reviews and local SEO In the words of the brains behind Shopify, “local search engines love online reviews for one reason: Consumers love online reviews.” In fact, the MOZ Local Search Ranking Factors Survey determined that online reviews make up around 10% of how search engines decide to rank results. The different … [Read more...] about How to Use the Power of Customer Reviews to Boost Local SEO
Grade.us that takes customers directly to the clients Google My Business listing to leave a review or Whitespark to create a handout that businesses can use to give customers to leave a review. While these reviews are very beneficial when it comes to rankings for clients, they can be utilized to aid marketing in other ways too. Read on to find out how to use your reviews. Customer Service No business is perfect, and you are bound to have some negative reviews. Use a negative review to show how much your business cares about your customers. Ignoring negative reviews doesn’t put your business in great light with potential new customers. It is also important to remain calm while responding to negative reviews. A conversation with an unhappy and ‘faceless’ due to the review being online can get heated very quickly. Remember that the way a negative review is being responded to is a representation of the company. Responding to reviews is more important than ever, with 30% … [Read more...] about Your Business Has Online Reviews. Now What?
by Alex Chris10 Comments The purpose of this SEMRush review is to provide an answer to those looking for a digital marketing tool but don’t know which one to choose. It is also for those who want to know if SEMRUSH is the right tool to invest their time and money. Those that read my posts on a regular basis know that I rarely do reviews or suggest a product or service.This is because I don’t want to influence my readers into buying a product or subscribe to a service they don’t really need.This is not the case with SEMRUSH. I have been using it for a couple of years now and I truly believe that it is the tool you need.It is a complete platform with many toolkits to help you improve your SEO, optimize your PPC campaigns (including shopping campaigns), spy on our competitors, analyze your content, monitor brand mentions, build links and many more useful functions.In general, SEMRUSH can carry out all the tasks a modern digital marketer has to do, in a … [Read more...] about SEMRush Review: A must have tool for the modern Digital Marketer