For years now, there has been some discrepancy between statements from Google Local engineers and general optimization advice from some local search marketers where reviews and ratings are concerned. So, what’s the skinny? Rating values may simply not affect your rankings. Read on to see why. Ratings Vs. Reviews A rating is usually a qualitative measure — essentially, a numerical score which a consumer selects when critiquing a business — such as on a 5-point or 10-point scale, or one to five stars, grades between “A” or “F”, or some other qualitatively measured scale between “poor” and “excellent.” A review is typically some text one has written about a business. The two are often used in the same breath when talking about rating or reviewing businesses, and the two activities are often combined in the same process when users are encouraged to provide feedback about a business. In this article, we’re primarily … [Read more...] about Should You Count Reviews & Ratings Out In Google Local Rankings?
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Don’t get your client in trouble. What you don’t know can hurt your client. Unlike other businesses offering professional services, attorneys and law firms are subject to limitations with online content. These limitations dictate what can and cannot be advertised or otherwise asserted. The rules vary by state, so it is important for any web designer or SEO specialist to consult the rules regarding attorney advertising in the state or states where their attorney clients practice and then follow those rules. There will be much more to it than simply slapping a “This is not legal advice” disclaimer in the footer. Below are some examples of rules regarding law firm web content — they are by no means comprehensive. Again, please consult the attorney ethics rules in the state(s) where your client practices law for the rules applying to your client. First, web content such as websites, blogs, advertisements on others’ websites and emails is generally … [Read more...] about What You Need to Know About Law Firm SEO Ethics and State Laws
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I find interesting, and you can also watch the webcast via this page. Why is the FTC doing this workshop? FTC has policy functions assigned to it to investigate new developments in the marketplace and make legislative recommendations. With radio, recommended act that made the FCC. Workshop today intended to bring out more facts. “The bottom seems to be falling out of the news business” as consumers shift their habits. Though newspapers were still profitable overall in 2008; TV still main way people get information. But newsrooms of dailies may employ 25% fewer people. Was at the LA Times recently and felt sense of shock at rows of … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. It’s Official: Wikipedia Is A Google News Source Google’s “experiment” in using Wikipedia as a news source on Google News is over, at least in the U.S. and Canada. The experiment was obviously a success, because Google has confirmed for us that the idea has been expanded. Says Google spokesperson Gabriel Stricker:“As with many features on Google News, these links were initially launched […] SEO Tips For Building Your Personal Brand Most firms now recognize the importance of developing a powerful online brand. Now, an increasing number of professionals have started to recognize the benefits of developing a personal brand.Many people recognize that a personal online brand could be as important (possibly more so) than a company brand when looking to win a new client, get […] Google Showing Facebook Friends On Profile URLs Google … [Read more...] about The Day In Search, June 22, 2009