Instead, it’s the intersection of a prospect’s desires with your features where competitors don’t overlap — your points of difference (PODs) — where you have the best opportunities to craft a persuasive and unique value proposition. After all, differentiation is the Holy Grail in marketing. … [Read more...] about No, Really, You Should Test That
Universal truths about human nature
I do not doubt that this merger has the potential to create some efficiencies, especially from the perspective of advertisers and publishers. But it has greater potential to harm competition, and it also threatens privacy. By closing its investigation without imposing any conditions or other safeguards, the Commission is asking consumers to bear too much of the risk of both types of harm. The unique confluence of competition and consumer protection issues should have been a call to action for this agency – “the only federal agency with both consumer protection and competition jurisdiction in broad sectors of the economy.” … [Read more...] about What Would A Google Antitrust Breakup Look Like?
The model appears to be sitting in some sort of rustic barn. Lazy swarms of dust motes are caught frozen in the giant shafts of afternoon sunlight streaming in through the cracks in the walls. Behind her, naked bulbs are strung to the rafters on crisscrossing electrical wire, and somehow, the unseemly juxtaposition of carnival lighting inside a barn doesn’t feel out of place. … [Read more...] about Are You Paying Attention to All PPC Details?
It has the capability to do this: Google has multiple patents and research papers involving methods for performing sentiment analysis of content. (See patents for: “Domain-Specific Sentiment Classification” and also “Large-scale sentiment Analysis” — at least two of the inventors of which appear to now be working for Google. See research papers: “Sentiment Summarization: Evaluating and Learning User Preferences,” “A Joint Model of Text and Aspect Ratings for Sentiment Summarization,” and “Comparative Experiments on Sentiment Classification for Online Product Reviews.”) … [Read more...] about Are Search Engines Responsible For Reputation? Yes, Virginia, They Are. Big Time!
She left an impression on us and gave certain people, mostly women, something they could relate to or perhaps have the nerve to do too. It’s a subtle thing to convey confidence and make those who watch you connect with that confidence. … [Read more...] about The Ultimate Secret for Successful Marketing and Web Design