Clients view SEO as “shelf-ware” and a “push-button install” that anyone who knows a bit of Web design and HTML coding can fix for them. That’s like using string and duct-tape to fix your car, or your house, when it needs repairs. You’ll risk your safety by doing that. And taking a similar approach to SEO, you’re risking your business (revenue and growth). … [Read more...] about The Ultimate List of Reasons Why YOU Need SEO! (28 Reasons)
Universal truths list
Hotchkiss: As an extreme example of that, we did some eye-tracking with Chinese search engines and what we found was, with Baidu in particular, people using it to look for MP3 files to download. So when we first saw the heat maps—and of course it was all in Chinese, so I couldn’t understand what the content on the page was without having it translated—but I saw these heat maps going way deeper and much longer than we ever saw in typical North American behavior. We saw a level of engagement unlike anything we had ever seen before. And I said, “Well, what’s going on here?” and that was exactly it. It was a free task… they were looking for MP3 files to download and they were treating the search page like a catalog of MP3 files. So they were reading everything on the page and I think that’s just one extreme example of this catalog browsing behavior that we were talking about. … [Read more...] about Researcher Jim Jansen On The Truths & Myths Of The Search Buying Funnel
Brooke Burke (992,098): Co-CEO of Modern Mom, celebrity mother of four. Read my daily blog http://modernmom.com – real, soulful, honest. Founder of BabooshBaby.com Zappos.com CEO -Tony (980,455): www.zappos.com blogs.zappos.com twitter.zappos.com Felicia Day (960,959): Actress, New Media Geek, Gamer, Misanthrope. I like to keep my Tweets real and not waste people’s time. Heather B. Armstrong (918,569): Mommyblogger, tyrant, snugglebunny Veronica Belmont (908,684): Host of Tekzilla on Revision3 and Qore on PSN. Also, a geek. Steven Johnson (869,456): Writer. (Six books, most recently Invention of Air.) Web site creator (3 companies, most recently outside.in.) Dad (three boys.) Brandon Mendelson (846,782): Empowering the world to help others through social publishing. Will be traveling across America to help the homeless. Ana Marie Cox (843,379): There is no such thing as adventure. There’s no such thing as romance. There’s only trouble and desire. Ryan … [Read more...] about Who Does Twitter Love? Breaking Down The Twitter Suggested Users List
Imagine going to the Post Office to check your post office box to discover that all of your mail and receipts for the past few weeks had been forwarded to an unknown party. The Post Office informed you that there was no chance of getting your receipts back and if you wanted to start receiving your mail at your PO box once again, you needed to go over to their new business center and fill out some forms to claim your box. Just notifying the Post Office that it was your box was not enough to protect it in the future. Due to normal delays in processing it would be 2 weeks before you started receiving your mail and money again. … [Read more...] about Claim Your Google Local Business Listing Before Someone Else Does!
Instead, the smart strategy with email is to provide enhanced experiences in email clients where they’re supported, and use fallbacks to provide a consistent, minimally acceptable subscriber experience. Responsive design is a perfect example of this, with mobile users and desktop users being given different experiences — potentially wildly different experiences. … [Read more...] about Are you buying #AlternativeEmailFacts as truth?