As a former journalist, longtime researcher and American, I’m profoundly troubled by our national struggles with the value of science, the need for evidence and the meaning of the word, “fact.” With the US government currently imposing gag orders on research and coining terms like “alternative facts” to try to justify their rejection of the truth, we’re in dark times. My colleague, Kevin Mandeville, lightened things up a little by poking some fun at Counselor to the President Kellyanne Conway’s assertion of alternative facts by creating the #AlternativeEmailFacts hashtag. He used the hashtag on some dubious statements about email marketing and encouraged others to join in. And join in they did, with nearly 100 alternative email facts served up over the course of a few days. Some of the statements were simply ridiculous (and constituted anti-waffle rhetoric): Others seemed cathartic: And a few were perhaps cries for help: But many took jabs at … [Read more...] about Are you buying #AlternativeEmailFacts as truth?
Universal truths list
Imagine going to the Post Office to check your post office box to discover that all of your mail and receipts for the past few weeks had been forwarded to an unknown party. The Post Office informed you that there was no chance of getting your receipts back and if you wanted to start receiving your mail at your PO box once again, you needed to go over to their new business center and fill out some forms to claim your box. Just notifying the Post Office that it was your box was not enough to protect it in the future. Due to normal delays in processing it would be 2 weeks before you started receiving your mail and money again. If you’re a small business with a local listing in one of the major search engines, you need to beware: the same scenario described above could happen to your local search result info if you’re not careful. The apparent hijacking of a large number of independent florists in Google Maps several weeks back is just such a story. Google, in the role of Post … [Read more...] about Claim Your Google Local Business Listing Before Someone Else Does!
In some ways, it’s the Who’s Who of Twitter — the Twitter Suggested Users list. These are the 241 people Twitter currently suggests that new people should follow. Below, a look at who makes it by categories, such as media or sports. Who’s getting Twitter’s love (such as the New York Times) and who’s not (say most other newspapers). To make the breakdown below, I used an account that was following no one on the Suggested Users List. That’s important, because if you follow someone, then they’ll no longer show (that’s why it seemed TechCrunch might have been dropped recently, but they weren’t). NOTE (Sept. 22, 2009): About two weeks after this was originally written, it appears TechCrunch really was dropped from the list. How to get on the list? Twitter blogged in March: We’ve explained that the Suggested Users list is a bit like your local book store’s staff picks but there’s a little more to it than that. Our … [Read more...] about Who Does Twitter Love? Breaking Down The Twitter Suggested Users List
Jim Jansen is one of the few academics I know that is fascinated with Internet search. He has spent a good part of the last decade looking at patterns in search query and website logs, dissecting them and continually looking for significant trends. Jim and I crossed paths a number of years ago and have kept in touch ever since. When Chris Sherman asked someone to talk to Jim about his latest research, I was quick to volunteer. As I said in my last column, a chat with Jim is always fascinating. First, a quick word about Jim’s background. Dr. Jansen is an associate professor in the College of Information Sciences and Technology at Pennsylvania State University. He has more than 150 publications to his credit. In fact, in the time I’ve know Jim, he has turned out papers at an amazing rate. He’s also co-author of the book, Web Search: Public Searching of the Web and co-editor of Handbook of Weblog Analysis. Jim moved into his academic career from the military, where he … [Read more...] about Researcher Jim Jansen On The Truths & Myths Of The Search Buying Funnel
You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to buySEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating. A few weeks ago, Search Engine Land carried my article about the difficulty of pricing SEO services and it got a lot of positive response. People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO. Those questions and issues are addressed in this article – beginning with the most compelling reason why buying SEO is such a good idea. 1. SEO Is Not A Cost But An Investment An … [Read more...] about The Ultimate List of Reasons Why YOU Need SEO! (28 Reasons)