You probably know this already, since you’re looking for alternatives, but Screaming Frog is a very valuable tool for marketers, especially those looking to audit their website. It’s a search spider, meaning it crawls your website and can harvest a huge amount of data in a relatively short amount of time. A total site crawl will give you a complete readout of your scripts and media, your meta data, your links and their status, and a whole lot more besides. All of that information is incredibly valuable when you’re trying to fix errors and generally make your site look better to the search engines.The downside, of course, is the price. Screaming Frog has its own free version, but that version is limited in functionality. You can crawl your site for broken links and link errors, page titles and meta data, your meta robots directives, your hreflang attributes, and it can find duplicate content. It can also generate an XML sitemap for … [Read more...] about Are There Any Good Free Alternatives to Screaming Frog?
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By Zach Tabler / January 25, 2018 Search Engine Optimization Many people talk about SEO as if it is its own thing, siloed from their digital marketing strategy. Often we hear from new clients looking to improve their SEO when migrating websites or starting a new site altogether. The problem is, if you are just now starting to talk about SEO at these points, you have waited too long. If you are not continually monitoring your website, you are bound to make mistakes or let opportunities fall through the cracks. So that is why we have complied a list of free SEO tools and organized them into the different use cases for each of them. Despite new tools, paid and free, that come out every year, we take our time to get to a know a tool and resist the urge to promote the *newest* and *shiniest* if we haven’t been convinced of its value. This post isn’t just for SEO professionals. We did a survey last year about what roles the readers of this post played in their … [Read more...] about Our Favorite Free SEO Tools for 2018
Disclaimer: Every situation is unique. This outline of the elements of a technical SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or serious technical issues, this list is not exhaustive and will not cover all the areas you will need to research or methods to employ. Performing an SEO audit or having one performed for you is an opportunity to understand what’s working for your website, what is not, and where opportunity lies. While every site is different, there are a number of areas to be reviewed that are common among nearly every one. This three-part series is going to cover: Technical SEO Content (or “On-site”) SEO Off-site SEO Today’s installment will discuss the technical SEO audit. The first place I almost always start when taking on a new site or performing an audit is with the technical. It’s in this area you can find some of the quickest wins, improve your … [Read more...] about The definitive SEO audit part 1 of 3: Technical
The biggest breakdown in website architecture is a navigation structure that prevents visitors from easily finding the information they need and blocks search engines from indexing your content. It doesn’t matter how perfectly your site is optimized if your site navigation fails to get searchers and search engines to your content. Ensuring your internal navigation structure and links are set up ensures proper search engine spidering and helps visitors find information they need quickly. Most people think of their website’s navigation is little more than the main navigation bar that displays at the top or right side of each web page. That’s a significant part of it, but in truth, there is a lot to know about how every link on your site should work in order to maintain a structurally sound, search engine friendly, and user-optimized website. But the main navigation is a good place to start… Build an Efficient Navigational Structure When it comes to navigation, … [Read more...] about The Complete Guide to Mastering Your Link and Navigation Structure
Editor’s Note: This is a section of our completely redone SEO Guide. Enjoy! As you begin to focus on your SEO and digital marketing campaign, you’ll need to regularly make updates and changes. The way we think, act, and talk about SEO continues to change. You’ll need to stay up to date on the latest trends in the industry and utilize numerous tools and resources to get the most of your digital strategy. Learning and understanding SEO is something any marketer or business owner can do if they remain passionate and driven. Further education will always be required to increase your presence in the search results. While the previous chapters have provided top-level information to get you started down a path to success, you will undoubtedly need further education to continue learning. Create a strong brand and continue to maintain value. As you focus on a particular aspect of SEO to hone your skills, whether keyword research, link analysis, social media, mobile, on-page … [Read more...] about A Recommended List of Free and Paid SEO Tools