Panguin Tool: (FREE) Log into the free tool through Analytics and analyze the data to see organic traffic, as well as fluctuations in rankings. The best thing about the Panguin tool is you’ll see when Google updates have struck and if your site has been affected. Filter between Penguin, Panda, Hummingbird, or structural (Phantom) updates. If there’s a significant drop in rankings after an update has struck, you’ll know that your strategy must be altered to increase your web presence. … [Read more...] about A Recommended List of Free and Paid SEO Tools
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As you can see, it’s a rather simple file, but it’s one you don’t want to get wrong. The main key here is to ensure you’re only disallowing pages or folders that that you don’t want in the index and not inadvertently disallowing something that you do want. There are plenty of tutorials written to help you craft the robots.txt file specific for your needs, including allowing or disallowing certain search engines. Google Webmaster Tools also has robots.txt file helps that you can use. … [Read more...] about The Complete Guide to Mastering Your Link and Navigation Structure
Keywords in URL. There’s no doubt that having the keywords in your URL has a positive impact on rankings. I didn’t include it in the list because redirecting URLs can have a negative impact on rankings, and sites with good links to their internal pages can actually do more harm than good in changing their URL structure just to chase a small advantage. If you’re creating new pages, however, including keywords is recommended. Above-the-fold content. Content that’s meant to be seen is given a higher priority in Google’s eyes than content buried “below the fold” (that is, content you need to scroll to see). From a pure SEO standpoint, it would be great if all the keywords, H1 tags and juicy content could be placed right below the logo. Back in the real world, however, there are a lot of core usability and design practices that don’t allow for this. It is something I always consider, but if the user is better served by a design that … [Read more...] about The definitive SEO audit part 1 of 3: Technical
Search Operators | Google Advanced Search Options | Bing 25 Killer Combos for Googles Site Operator | Moz Technical Auditing Here are the tools that are going to help you when you are trying to figure out what behind-the-scenes aspects to your site are not working. Even if your site used to be running well, little things can happen over time that can effect your SEO performance. It is a good idea to check up on the technical side of your website every couple months, even if there are no noticeable changes in your organic traffic. It is always better to catch and fix your issues before they become a thorn in your side. … [Read more...] about Our Favorite Free SEO Tools for 2018
As far as what it scans for, there’s a lot going on. You get a full HTML scan looking for errors and violations of best practices. You get a full indexation analysis. You get duplicate content scans and optimization options for your URL structure. You get social media monitoring to a certain extent, and you get a content analysis for SEO-friendly writing. You can even get some competitive analysis out of the app. It supports “up to 571 search engines” though, of course, only a few of those actually matter. You get SERPs reporting, branded reports, custom templates, and workspace filters. It works through a proxy server connection, on any operating system, and updates automatically. … [Read more...] about Are There Any Good Free Alternatives to Screaming Frog?