We’ve all been through it: inheriting a PPC account that someone else has managed. And we’ve all had that “WTF” moment after looking under the hood, when we’re baffled by how the account even survived to this point. But you never truly know what drove the previous PPC manager to do what they did — were they being downright dirty, were they just inexperienced, or were they overwhelmed with so many other tasks that they got sloppy? It could be any one of those circumstances. And hey, it’s a small world, so the last thing you want to do when inheriting a PPC account is bash the previous agency or professional to your new client or boss. It certainly does take some restraint as you’re pulling apart the logic of an account that doesn’t seem to make any sense. My agency recently inherited an account with some major blunders, and it’s been haunting me as I try to figure out why they made the choices they did. I wanted to share with … [Read more...] about Downright Dirty, Inexperienced Or Overwhelmed?
Over the past few days the SEO communities and forums have been in a somewhat state of stress watching their rankings and analytics fluctuate up and down. It is like Google is tweaking things in real time and the search results are very unstable. I am not sure I'd call it one of the many Google algorithm updates we've been covering but it does sure seem weird.SEOs are saying their rankings are all over the place the past few days. I was suspecting there was some sort of update going on or maybe small tweaks but it is hard to say. The automated tools aren't showing much in terms of fluctuations or changes but the community, or at least some of it, feels a bit nervous about what is going on. Here are some quotes from the ongoing WebmasterWorld and Black Hat World threads:Our traffic still appears to be erratic, unpredictable, and generally down a little bit each and every day. However, tracked keywords remain stable in rankings and are not the worst I've ever seen them (but far … [Read more...] about Google Search Rankings Seems Unstable; More Algorithm Tweaks Or Penalties?
The SEO community is scratching their heads around the drug rehab niche and how it performs in the Google organic search results. In short, the results for some sites are unstable and all over the place. But it is not only for the drug rehab area, other niches have seen this unpredictability for specific sites as well.Let me say that I am a bit unsure if I should cover this, being that I think the specific site in question might be trolling the SEO industry (just a gut feeling and I guess it worked). In short, one SEO pointed out how a small site on a .today TLD saw amazing rankings in Google for a short period of time for incredibly competitive terms. Now, the site is no where to be found. It is like they found some way of ranking sites for competitive terms for short periods of time. Dejan said: A few days ago, we saw this tweet: I am going to share the steam of tweets from the community: I really think something is unusual - maybe something most SEOs, including myself, do … [Read more...] about Unstable Drug Rehab Google Search Results
Google’s John Mueller revealed that splitting a website into two or more sites, or merging multiple sites together, could cause months of instability in search results.This topic came up in a recent Google Webmaster Central hangout, where a site owner was asked about the best way to split a website while moving content from the old site to the new site.“I want to move some content of a French website to a new one. I’d also like to make a new website multilingual; manually translating the content into multiple languages. What’s your advice to do this as clean as possible?”Before getting into the technical details of splitting a website, Mueller advised the site owner about the difficulties Google will have with processing the changes.It’s unrealistic, Mueller says, to expect content from the existing site to maintain its current search rankings when being moved to a new site.A site owner may have to wait months before search rankings begin to settle … [Read more...] about Google: Splitting or Merging a Website Can Cause Months of Unstable Search Rankings
One of the limitations of information on the Web is that it is organized differently at each site on the Web. As a newly granted Google patent notes, there is no official catalog of information available on the internet, and each site has its own organizational system. Search engines exist to index information, but they have issues, as described in this new patent that make finding information challenging. Limitations on Conventional Keyword-Based Search Engines The patent granted to Google, in September of 2016, discusses a way to organize information on the Web in a manner which can help to better organize and index that information, using context vectors to better understand how words are being used. The patent describes limitations of search engines that are based upon indexing content using keywords, such as: A search engine working with Conventional keyword searching will return all instances of the keyword being searched for, regardless of how that word is used on a site. This … [Read more...] about Google Patents Context Vectors to Improve Search