We’re already seeing a wave of spam in a new form as a result of this. Businesses are putting signs up temporarily, snapping pictures and then taking them down. However, competitors seem to be very keen to report them, so this method really doesn’t work for long. … [Read more...] about Are Home Service Ads the death of home-based businesses on Google?
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There’s no guarantee that any of this will be successful. Google is trying to make the experience as beneficial to the user as possible, so plastering the SERP with links to your site isn’t going to provide this. Also, if you’re looking to dominate using a specific term (‘chocolate fountain rental’, ‘top 25 slouch rock albums of 2015’) it’s just never going to happen, there are just too many variables at play. In fact the only likely way that total domination is a possibility is with your own branded search term (‘nike’, ‘buzzfeed’) however even these search terms will still reveal results that don’t link to your site. … [Read more...] about How to completely dominate Google’s first page
Related reading … [Read more...] about A complete Local SEO guide for small businesses
The Takeaway Google local searches are not fully implemented yet, but these three aspects are something to have on your radar. Get started setting yourself up on Google My Business so you are optimized for local searches so you can begin to advertise just as soon as the feature is released in full. I definitely think since this is a PPC platform, you can feel confident that these local search features are going to be beneficial for advertising and driving business to your doorstep. … [Read more...] about 3 Ways to Take Advantage of Google Maps Ads
Specifically, the paper proposes a framework that takes a user location and a collection of near-by places as arguments, producing a ranking of the places. The framework enables a range of aspects of directions queries to be exploited for the ranking of places, including the frequency with which places have been referred to in directions queries. Next, the paper proposes an algorithm and accompanying data structures capable of ranking places in response to hyper-local web queries. Finally, an empirical study with very large directions query logs offers insight into the potential of directions queries for the ranking of places and suggests that the proposed algorithm is suitable for use in real web search engines. … [Read more...] about GPS to Correct Google Maps and Driving Directions as a Local Search Ranking Factor?