Search Term: Apps Search Term: Maps Search Term: Music Search Term: Photos Why are half of all searches zero click searches? Easy. It’s because so many searches now give you a lot o the information you need on the SERPs page. What’s the point in clicking if Google gives you everything already formatted? Whether it’s sport, weather, movies or shopping, Google is owning it all. … [Read more...] about Google’s hypocrisy in their “Diversity” update drive
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5) Use a backlink spam audit tool to search and remove any questionable backlinks. Also, ensure that your remaining “good” backlinks appear organic and natural and in reasonable ratios. For example, follow to no follow ratios, similarities in anchor text, etc. are all factors that Google takes into account when attributing the value of your backlinks. … [Read more...] about Google’s Fred and Owl Updates Shake SEO Community
Check the date of decline. If it’s any date other than February 24th, it may be unrelated. Google tweaks its algorithms all the time though, and all are ultimately towards the same goal of providing the best search results possible, so the advice in this article may still apply. Don’t stop reading yet! Check your traffic sources. Is traffic down across all channels or just unpaid search from Google? If the traffic drop is not unique to Google organic search, something else may be going on. Is a section of your site returning errors? It could be that you don’t have a traffic drop from search at all and instead the ads team has halted an advertising campaign or you’ve lost a link from a prominent high-traffic site that previously sent lots of visitors. If traffic is down across all search engines, your robots.txt file may gotten misconfigured to block large sections of the site. … [Read more...] about Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?
Geople rightly ask how we’ll make money from these big bets. We understand the need to balance our short- and longer-term needs because our revenue is the engine that funds all our innovation. But over time, our emerging high-usage products will likely generate significant new revenue streams for Google as well as for our partners, just as search does today. For example, we’re seeing a hugely positive revenue impact from mobile advertising, which grew to a run rate of over $2.5 billion by the third quarter of 2011—two and a half times more than at the same point in 2010. Our goal is long-term growth in revenue and absolute profit—so we invest aggressively in future innovation while tightly managing our short-term costs. … [Read more...] about Larry Page Gives An “Update” After His First Year As CEO
Yesterday night, May 22nd, Google finished rolling out the second generation of its Penguin updates. Looking back at the first release of the algorithm in April 2012, the focus was primarily around webspam. Since then, there have been only iterations; with the bases being more like “data refreshes” as seen in the most recent update in October 2012. Now with Google Penguin update 2.0, the update is specific to the search algorithm of Google – and this time the impact will only affect around 2.3% of English queries, a decrease in comparison to the first generation of webspam (3.1%). … [Read more...] about Google’s Penguin Update 2.0: Loser analysis –