Erik Newton Since 2014, local SEO has been adapting at an incredible pace. It fits with Google’s relevancy mantra—delivering the best search results to users based on their location. But that means businesses and marketers have to keep up with the changes—especially brick-and-mortar shops that rely on local traffic. Outside of the formal algorithm rollouts, we’ve seen fluctuating local SERPs and changes to Google My Business. The carousel was replaced with the local pack. The local pack was trimmed from 7 results to 3 items. Local directories were also evaluated heavily for their quality guidelines. More recently, it’s become vital for a business without a storefront to define its service radius. It has also become more difficult for brick-and-mortar businesses to target cities too far outside their physical address. Think about what you search for when you have a specific local intent. The verticals affected most by this ever-changing … [Read more...] about Local SEO: The Latest Developments to Drive Local Engagement
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Uncategorized Sam Silverwood Cope, 9 Jul 2019 So, in June 2019 Google announced that they wanted to diversify the search engine results. What they meant by that was to not have the same domain appearing countless times for one search. Several years ago if you searched “Cheap Flights” for example you’d get 100s of results from cheapflights.co.uk – so Google shook it up. And now they are trying again. Google said “A new change now launching in Google Search is designed to provide more site diversity in our results.” Google added, “This site diversity change means that you usually won’t see more than two listings from the same site in our top results.” Apart from the fact they claim this diversification is happening, my colleague Jon has noticed they have actually made it worse. However, didn’t the whole “Diversity” drive at Google not make the whole HQ get hit with a massive irony thunderbolt? Google’s … [Read more...] about Google’s hypocrisy in their “Diversity” update drive
Google CEO Larry Page has posted an update about how his first year as Google’s CEO has been. Google is more focused, uses Google+ as a way to unite its various services into a “beautifully simple experience,” is making search better by integrating social data and actions, admits it makes mistakes on trust but tries to fix these quickly and much more, including the “toothbrush test” for determining if a product becomes essential. It’s not actually Page’s first year, as he was Google’s CEO before Eric Schmidt had that role from 2001 through 2011. Page resumed the role last year, on April 4. Getting Focused The letter starts out discussion how Google has focused by eliminating many products: I began by reorganizing the management team around our core products to improve responsibility and accountability across Google. I also kicked off a big clean-up. Google has so many opportunities that, unless we make some hard choices, … [Read more...] about Larry Page Gives An “Update” After His First Year As CEO
Gary said in his response to questions about this Fred update that when they discussed the industry chatter on this update, his "search leads" (I guess his bosses) decided not to discuss it with the public. Then Gary said he will say one thing, that the sites impacted by this update should have been because what they are doing are specifically against Google's webmaster guidelines. Gary said the answer to why sites got hit by this is in the existing webmaster guidelines. I did try to get Gary to give us one specific guideline that these sites violated but he wouldn't add anything more about this update. Again, if I had to guess based on reviewing over 100 sites that saw significant drops on March 8th, I'd said most had low value content with the goal of revenue generation only. Here are all the tweets I could find covering this from the session, which I sat in and heard myself: Google talked to the leads up Fred, and we decided to not talk about this update. said @methode #smx— … [Read more...] about Did Google Confirm The Fred Algorithm Update?
Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right. It can be difficult to think strategically and objectively in such a a situation and your first reactions may be panic and anger. Understandable, but if you want to restore your site’s traffic, you need actionable steps for evaluation and change. Even if it is truly the case that you were unfairly hit as a result of collateral damage, you want to spend your limited time and resources on tactics that are likely to bring your traffic back. Read on for more tactical things you can do now, and methods you might want to avoid. Ineffective Strategies What is unlikely to bring back your traffic is an appeal to public opinion or the sympathetic hearts of Google’s search engineers. Google extensively tests their algorithm changes to improve search … [Read more...] about Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?