Uncategorized Sam Silverwood Cope, 9 Jul 2019 So, in June 2019 Google announced that they wanted to diversify the search engine results. What they meant by that was to not have the same domain appearing countless times for one search. Several years ago if you searched “Cheap Flights” for example you’d get 100s of results from cheapflights.co.uk – so Google shook it up. And now they are trying again. Google said “A new change now launching in Google Search is designed to provide more site diversity in our results.” Google added, “This site diversity change means that you usually won’t see more than two listings from the same site in our top results.” Apart from the fact they claim this diversification is happening, my colleague Jon has noticed they have actually made it worse. However, didn’t the whole “Diversity” drive at Google not make the whole HQ get hit with a massive irony thunderbolt? Google’s … [Read more...] about Google’s hypocrisy in their “Diversity” update drive
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Fred Google Update March 8th – Unconfirmed “Fred Update” shakes the SEO world in the words of Barry Schwartz from SEO Roundtable. Whilst Google rolls out an estimated 600 updates annually, the Fred Update (a name which was jokingly suggested by Google’s Gary Illyes and seemingly adopted by the SEO community) is reportedly targeted towards spam links. The chatter and reports are Black Hat SEO communities certainly support this theory with similar sites taking big hits in organic rankings. Black hat SEO refers to aggressive technics designed to manipulate (or trick) search engines using tactics such as link manipulation, invisible text, sneaky redirects, link farms and article spinning. We’ve covered the difference between black hat seo and white hat seo in our previous post. Here are five things you can do right now to see if you were affected and start recovering any lost rankings and traffic 1) Study your Google Analytics data. Did you see a drop … [Read more...] about Google’s Fred and Owl Updates Shake SEO Community
Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right. It can be difficult to think strategically and objectively in such a a situation and your first reactions may be panic and anger. Understandable, but if you want to restore your site’s traffic, you need actionable steps for evaluation and change. Even if it is truly the case that you were unfairly hit as a result of collateral damage, you want to spend your limited time and resources on tactics that are likely to bring your traffic back. Read on for more tactical things you can do now, and methods you might want to avoid. Ineffective Strategies What is unlikely to bring back your traffic is an appeal to public opinion or the sympathetic hearts of Google’s search engineers. Google extensively tests their algorithm changes to improve search … [Read more...] about Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?
Google CEO Larry Page has posted an update about how his first year as Google’s CEO has been. Google is more focused, uses Google+ as a way to unite its various services into a “beautifully simple experience,” is making search better by integrating social data and actions, admits it makes mistakes on trust but tries to fix these quickly and much more, including the “toothbrush test” for determining if a product becomes essential. It’s not actually Page’s first year, as he was Google’s CEO before Eric Schmidt had that role from 2001 through 2011. Page resumed the role last year, on April 4. Getting Focused The letter starts out discussion how Google has focused by eliminating many products: I began by reorganizing the management team around our core products to improve responsibility and accountability across Google. I also kicked off a big clean-up. Google has so many opportunities that, unless we make some hard choices, … [Read more...] about Larry Page Gives An “Update” After His First Year As CEO
share tweet share pin it e-mail share The good news first. The data in Searchmetrics Suite and Essentials is fully updated providing the most current and accurate information. We usually do updates from Saturday to Sunday, but because of Google Penguin update 2.0, we did it today. Yesterday night, May 22nd, Google finished rolling out the second generation of its Penguin updates. Looking back at the first release of the algorithm in April 2012, the focus was primarily around webspam. Since then, there have been only iterations; with the bases being more like “data refreshes” as seen in the most recent update in October 2012. Now with Google Penguin update 2.0, the update is specific to the search algorithm of Google – and this time the impact will only affect around 2.3% of English queries, a decrease in comparison to the first generation of webspam (3.1%). The update not only affects the U.S. or English-speaking countries, but … [Read more...] about Google’s Penguin Update 2.0: Loser analysis –