“301 Redirect” the old post to a related one If the URL still holds value, for instance, because you have a number of quality links pointing to that page, you want to leverage that value by redirecting the page to a related one. Say you have an old post on a specific dog breed. You want to delete it, so the logical next step would be to redirect that post to a post about the closest breed possible. If that post isn’t available, redirect it to the category page for these posts (“dog breeds”?) and if that is also not an option, redirect to the homepage. That last one might be about “pets”, for instance. It’s related, but there might be better options on your site. … [Read more...] about Update or delete old content on your site • Yoast
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As you develop a strong list of keywords and keyword phrases for your on-page SEO, remember to use those keywords and phrases in the title sections and body content of everything you publish to your website. Those keywords will help potential customers find you, but the second piece of your SEO strategy is to craft content well enough to make them want to stay a little while on your site. The longer they do – and giving them something quality to read will keep them longer – the more Google will see your business site as something worth finding, which will help you rank higher on SERPs – search engine result pages. … [Read more...] about SEO Writing: How to Optimize Your Content for Search
Yes there will be two or more versions of your content flying around the internet, and ordinarily when this happens Google will only index one of those versions (it won’t penalise you, it will just decide which version should appear in search results and ignore the other) – however there is a safe way to ensure all the link-juice flows towards your original content… … [Read more...] about What is content syndication and how do I get started?
Are you looking to help drive more traffic to older content? Do you want to improve SEO on your site? Are you looking at what types of content are successful so you can create similar content? Are you looking to update content to new standards? Do you want to figure out which content does best on social? Are you planning your content strategy and want to get a lay of the land? … [Read more...] about Kick Off 2016 With Content Marketing Audits That Work
How Have Brands Been Sharing to Social Media Which social networks are brands posting to? After looking at over 16 million updates over 12 months, covering Pinterest, LinkedIn, Google +, Facebook and Twitter, we found that brands posted primarily to Facebook and Twitter. It makes sense seeing as both social networks have the largest active audiences of the group according to this study. … [Read more...] about 3 Social Media Lessons from 16M+ Posts