In my first weeks at Atlassian, I was seeking for a quick-win to get a stronger foothold within the company and evangelize SEO. So, I audited our main site and noticed it didn’t have an XML sitemap. What an easy win! I went to the devs and asked them to activate it in the CMS. To my surprise, they told me that it wasn’t possible; I was baffled. After some thinking, I remembered that Screaming Frog had an XML sitemap function, so I scraped the site and uploaded the crawl as an XML sitemap. Google ate it within a few seconds, and we saw a noticeable impact on our traffic in the following days. The moral of the story is that XML sitemaps are important and sometimes underrated. What XML Sitemaps Are and Why You Need to Have One XML sitemaps are digital maps that help Google discover important pages on your site and how often they are being updated. Google states on its help center page: A sitemap tells the crawler which files you think are important in your site, and also … [Read more...] about The Best XML Sitemap Tools, Tips, and Tricks
Upload xml sitemap to google
A few days ago, I found lurking in my inbox an email bearing the ominous news that the Google sitemap file for one of the sites I manage was "missing." Oh, dear! The email then helpfully offered a company's services to generate a sitemap for me, even directing me to a page on the company's site that would explain just what this allegedly incredibly complex code is and why I supposedly need one. Being a curious sort, I visited the site. Clearly I must be in the wrong business. These folks charge hundreds of dollars to generate a sitemap for you. They charge separately for creating a "Google sitemap" and a "Yahoo sitemap" (nearly $400 if you want both). And they want five to 10 business days to get the file(s) back to you! All this, when sitemaps.org spells out the XML file schema for a sitemap so you can create one yourself -- for free. I've looked at it; it isn't that complicated. Tedious to code manually, particularly if you have a large site? Absolutely, without a doubt. Probably … [Read more...] about XML Sitemaps Are Not All That
Remember the Google update I reported in early March? One thing I left out of that story, intentionally, was some chatter that the those noticing a ranking decline around then may have had a bug with the popular Yoast plugin. I left it out because after reviewing the Black Hat World thread in detail, it appeared the general consensus from that community that the bug with the Yoast plugin was NOT related to this Google update because (a) many who were hit didn't have the Yoast plugin and (b) those that did have the plugin didn't strongly believe it was related. There were some that felt their hit was solely related to the plugin but based on A and B, I really felt it was unrelated.What was the bug? Well, Joost de Valk documented it on May 30th. From what I understand, the bug in the plugin did not automatically forward attachments to their original source, which may result in confusing Google but at the same time, from how I understand Google works, Google wouldn't just drop tons of … [Read more...] about The Yoast Plugin To Blame For Google Large Scale Ranking Drop? Probably Not.
We understand time is money, and we are happy to help you save time by bringing every important update from Google into a single article. Google makes a lot of changes and most of us need more than a quick review of an update to understand how it will impact our clients and businesses. So, we invite professionals and industry experts to join our Marketing Scoop podcast, and they will share with you some additional insights about these developments. Let's learn about this week's guests on the Marketing Scoop Podcast, Amy Bishop, the Owner & Digital Marketing Consultant at Cultivative, and Navah Hopkins, the Innovation Strategist at Wordstream. I hope you will enjoy our guests when you tune in to our podcast to learn more about all of the updates below. We could use your help to make our digest and our podcast even better; please leave us your thoughts and feedback in the comments below. Listen to our podcast on iOS and Android: Podcast … [Read more...] about Google News Digests: New Algo Update, New Ad Features, And New Tools
It concentrated on trust signals, authority and expertise, paying particular attention to Google’s Page Quality Rating. This week we move away from on-page content, and dive into site-level factors. 1) HTTPS HTTPS adds an additional layer of security to a standard HTTP protocol by encrypting in SSL and sharing a key with the destination server that’s difficult to hack. Google wants to keep everyone safe on the Web, so it uses HTTPS as a ranking factor. Here’s Google’s 2014 statement: “We’re starting to use HTTPS as a ranking signal. For now, it’s only a very lightweight signal, affecting fewer than 1% of global queries, and carrying less weight than other signals, such as high-quality content.” According to Moz, as of 2016, HTTPS websites account for 30% of all Google search results. Check the size of your page sizes and their load time. You can use Google’s own site speed test to do this. Site speed is a ranking factor, so follow … [Read more...] about Guide to Google ranking factors – Part 7: Site-level signals