“… we are introducing Upgraded URLs to provide an easier and faster way to manage and track important information about each click on your AdWords ads*.” (The asterisk refers to a note at the bottom of Google’s blog post with this news, which says, “Everywhere we say ads, we also mean other targeting options available for the Search Network, Display Network, and Shopping.”) … [Read more...] about Goodbye, AdWords Destination URLs Search Engine Journal
Url what does it mean
The display URL is part of that ad copy. It’s the part that tells a consumer where they are going after the click. Don’t regulate the display URL to a secondary consideration when writing ad copy. Think about both your ad copy and the consumer when writing display URLs. … [Read more...] about Everything You Need To Know About AdWords Display URLs
I like Andy, so I’m poking at him in good fun. But I do think we need some perspective. Let’s say Andy does authenticate his site … [Read more...] about Up Close With Yahoo’s New Delete URL Feature
See, a lot of people discussing this topic say you should go one way or another and stick with it for one reason: changing it takes up server resources and time. Specifically, if you want a trailing slash and I visit your page URL without one, you will have to pass me through a redirect, otherwise I’ll end up on a broken page. That redirect means it takes longer to reach your page. Those few milliseconds might not impact my personal attitude, but it’s still a very slight slowdown, and every little bit counts when we’re talking about page load speeds. … [Read more...] about Should You Keep or Remove The Trailing Slash on URLs?
For example, if I search for the PDF in Google Search the first result is the one hosted in Germany, so instead of a /en// it is /de// and that version, as well as many of the other country specific versions, have not been redirected - yet. Those still return a 404 response with no PDF. … [Read more...] about Google Redirects Some Quality Raters Guidelines To New URL