New ValueTrack Parameters Include Location Tracking ValueTrack appends tracking values to your ad’s landing page URLs and records certain details about the ad, which you can then review in Google Analytics or third-party analytics software. It helps advertisers better understand where ads get the most traffic, and which ads or keywords get the most clicks. … [Read more...] about Goodbye, AdWords Destination URLs Search Engine Journal
Url what does it mean
While using a /folder for a product name can be useful for showing someone where on your site they are going to visit, it can be useful to adding a key word from your ad copy into the display URL. In this instance, the ad reinforces a comparison page, which is very useful for consumers that are still early in the buying cycle. … [Read more...] about Everything You Need To Know About AdWords Display URLs
I like Andy, so I’m poking at him in good fun. But I do think we need some perspective. Let’s say Andy does authenticate his site … [Read more...] about Up Close With Yahoo’s New Delete URL Feature
This means that, technically, you could use them as different URLs. You could have different landing pages on www.example.com/landing-page and www.example.com/landing-page/. In general, you absolutely should not do that, though. Why? It becomes confusing for users. If I want to go to the page with the slash, but I type in the URL without the slash, I’ll get different content. If I get different content, the last thing I’ll think about is that little slash. I’ll figure you changed the page, more likely. … [Read more...] about Should You Keep or Remove The Trailing Slash on URLs?
For example, if I search for the PDF in Google Search the first result is the one hosted in Germany, so instead of a /en// it is /de// and that version, as well as many of the other country specific versions, have not been redirected - yet. Those still return a 404 response with no PDF. … [Read more...] about Google Redirects Some Quality Raters Guidelines To New URL