Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back ads for editorial review when tracking criteria are changed (in most cases). This will be a forced migration, but advertisers shouldn’t get too upset about it. It really was stupid that advertisers lost all of their tracking history and Quality Scores if they had to change their tracking parameters. In fact, we have clients who were terrified of messing around with the tracking on top-performing ads for fear of messing this up! So yes, it’s a welcome change – and long overdue. But what’s changed and what do you need to know about Upgraded URLs? Let’s jump in and see. What Are Destination URLs? A Destination URL is simply the address of your webpage people reach when … [Read more...] about Goodbye, AdWords Destination URLs Search Engine Journal
Url what does it mean
The display URL is an often overlooked element of ad copy. It’s most common usage is to signal to a searcher where the ad click leads. However, the display URL is also a quality score factor and has different editorial requirements than the rest of your ad. The display URL is also a prime candidate for ad testing. A good display URL can increase your click through rate, increase your conversion rate, and improve your quality score which in turn, causes your ad to show higher in the search results or lets you pay less for your current clicks. I’ll first discuss the basics of the display URL, quality score impacts and then showcase ways of testing display URLs. Display URL basics An AdWords display URL is the 4th line of your ad text. This line of ad copy signals to the searcher what website they will land on after the click. The display URL does not have to actually be a page on your website; however, the root domain of the display URL and the destination URL (where the user … [Read more...] about Everything You Need To Know About AdWords Display URLs
Since Yahoo rolled outa newDelete URL featurethis week, a number ofquestions have come up on how exactly it works. I had timeyesterday with some ofthe Yahoo Site Explorer team to gather answers. Thanks to Priyank Garg andAmit Kumar, who along with Tim Mayer, went through the inner workings. It’s probably most important to understand the difference between how pageshave traditionally been kept out of Yahoo versus what Delete URL does.Traditionally, Yahoo is told not to spider pages at all using either arobots.txt file or ameta robots tag thatuses the “noindex” setting. Here’s some more about how those options work,versus the new Delete URL feature: Robots.txt: Yahoo checks your robots.txt file on a regular basis tosee what pages it is forbidden from crawling. Block a page using robots.txt,and Yahoo will stop visiting that page. If the page isn’t crawled, then it doesn’t appear within the indexor gets dropped if it was previously listed. Remove the … [Read more...] about Up Close With Yahoo’s New Delete URL Feature
First of all, what am I talking about? Imagine two URLs. Or, don’t imagine them, because I’m going to post them right now.http://www.example.com/wordhttp://www.example.com/word/There’s only one difference between those URLs, and it’s the trailing slash. The trailing slash is the / at the end of the URL.The question is, do you want to keep that slash in place, or do you want to remove it? Do you want your URLs to look like the first or the second option? Which one is better, for usability or for your readers?Historical FormattingHistorically, the web was a much more structured and rigid place than it is today. In the past, it used to be extremely important to get every aspect of your URL exactly right, lest the user end up in a place they shouldn’t. Common “hacker” tools included adding slashes, question marks, and other characters to trigger unwanted behavior in sites, granting access to file directories or back-end folders you wouldn’t … [Read more...] about Should You Keep or Remove The Trailing Slash on URLs?
Yesterday we reported that the Google quality raters guidelines URL was not returning the PDF document, it was 404ing. Well, Google said it moved and as of this morning, some of the URLs hosting that PDF have been redirected to the new destination.Yes, I mean some. So for example, this URL does redirect:https://static.googleusercontent.com/media/www.google.com/en// insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf to this URL https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf.It is a 302 redirect, here is a visual of the redirect in place:But not all of the URLs that host this PDF redirect, a lot of the country specific versions do not. For example, if I search for the PDF in Google Search the first result is the one hosted in Germany, so instead of a /en// it is /de// and that version, as well as many of the other country specific versions, have not been redirected - yet. Those still return a 404 … [Read more...] about Google Redirects Some Quality Raters Guidelines To New URL