“While I strongly support educating America’s seniors about the Medicare changes, these ads amount to campaign commercials disguised as public service announcements,” Senator Conrad says. “They are blatantly political, aimed at getting votes and promoting the Administration’s message. They should have been paid for with Bush’s campaign funds, not taxpayer dollars.” The federally funded advertising campaign was created by the Bush administration’s Department of Health and Human Services (HHS) at a cost of $9.5 million and is currently airing nationally on network and cable television. … [Read more...] about Partisan Outrage Or Public Education?
Us public health department
Add the “est. cross-device conv.” column to your reports so you know what’s going on in your different campaigns. Also, I should note that you’ll want to do this at the campaign (not the account) level. Because we’re so strict on statistical significance of our estimates, some campaigns may not see any cross-device estimates at all. Focus on those campaigns that are seeing activity, and assume that those that don’t see any cross-device activity don’t have enough volume or confidence to provide stats. … [Read more...] about What Google’s New Cross-Device Benchmarks Actually Mean For Advertisers
Right now, the RTF pertains to individuals. It’s not clear whether it will eventually extend to small businesses and even larger companies. But what’s the difference between a private individual requesting removal of a long-ago personal bankruptcy (the facts of the Spanish case behind the EU court ruling) and the following scenarios not that far removed from it: … [Read more...] about Google Readies For Flood Of Removal Requests After EU “Right To Be Forgotten” Ruling
Published in 2000, this paper looks at the potential biases in which search engines may engage, arising not so much from technical issues, but rather political ones. Why might some types of sites be excluded from search results while others might be favored? A thoughtful criticism of popularity-based search algorithms and the purchasing of prominence in search results. … [Read more...] about Outside SEO Resources
The company targets mompreneurs who’ve undoubtedly said at least once that they need an extra day a week. Freelance Mom is a B2B business, but it targets women raising kids and running a business. You can bet they feel alone sometimes, and here comes Lisa Stein, the Freelance Mom, to tell them they’re not alone, in terms they relate to. … [Read more...] about Creating a Case Study that Converts