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Just like the nuances with Google’s search algorithms and the mystery surrounding certain elements of their multiple ranking factors, Amazon.com also has its little quirks when it comes to ranking. With so few people in the industry discussing the topic of Amazon ranking factors and algorithms, plus the misunderstood product fields, it is hard to get a real feel for what it takes to be successful organically within Amazon.com. This short guide will eliminate all those misunderstandings and show you exactly what you need to do to rank in Amazon’s search results. Field Elements That Factor Into Amazon’s Search Rankings The most used feature on Amazon is its search bar. When top sellers discuss ranking on Amazon, we are less worried about category rankings and more interested in Amazon search rankings. How many of you go to Amazon looking for a product and try to navigate the category hierarchies to find that product? You use the search bar. Product field elements … [Read more...] about Advanced Guide to Top Rankings on Amazon

Is it just me, or does it seem like Google starts celebrating April Fools’ Day earlier and earlier every year? No company on the web takes April 1st more seriously than Google, as we’ve been covering for years now. So what about this year’s April Fools’ Day antics? Let’s have a look. Google Maps: Pokémon Challenge It was a little past 12 pm ET today (March 31), when the Google Maps team posted its April Fools’ Day gag — the “Pokémon Challenge,” a game/adventure where Pokémon masters are tasked with using Google Maps to find game characters out in the wild. Winners will (facetiously) have a chance to become Google employees. As with many of Google’s April 1st gags, this one’s kinda “real” in the sense that you can open up your Google Maps app (iPhone or Android), tap the search bar and then touch the new “Press start” button (just as seen in the video below). When my daughter, … [Read more...] about Google Maps Pokémon Challenge, Magic Hand & More

The movement toward structured data markup (i.e., increasing use of standards like Open Graph, Schema.org, RDFa, etc.) has bothered me for awhile, but I could not exactly put my finger on the issues. A few weeks ago at SMX East, there were some great presentations on these topics, and I finally realized that I have many major reservations about the proliferation and use of these standards, on many levels (mostly from a publisher perspective; for end-users they are generally a very positive development). What Are These Standards? They sound complicated, but in layman’s terms, I would say: think of them as being similar to additional meta-tags on a page, similar to a meta-description or meta-keywords, but often in XML format, which convey certain structured information about various objects. Like meta-tags, these are intended to be machine-readable, but not necessarily presentable to humans in a browser. Much of the rich information showing up in search engine results (such as … [Read more...] about Structured Data Markup Was Inevitable, But Is It An Admission Of Failure?

Apple’s Siri search feature for the iPhone 4S thinks the Nokia Lumia 900 is the best phone ever? Actually, it’s Wolfram Alpha that thinks this, based on all of four user reviews. While it’s a chuckle that Siri seemed to be recommending the Nokia, it’s a better reminder that Siri itself doesn’t answer questions but provides answers from others. Indeed, that’s why the Nokia Lumia itself arguably recommends the iPhone and Android. We’ve been here before, such last December, when Apple was accused of preventing Siri from finding abortion clinics. Actually, that was largely down to abortion clinics themselves not calling themselves that, as my post from last year explains: Why Siri Can’t Find Abortion Clinics & How It’s Not An Apple Conspiracy. Say What, Siri? What’s going on now? It seems to have started with WMPoweruser, a Windows Phone site, which published a screenshot showing how Siri, when asked “What’s the … [Read more...] about Apple Siri’s Recommending Nokia? Then Nokia’s Recommending Android & iPhone, I Guess

One of the most interesting things out of Microsoft’s demo of Windows 8 yesterday that future tablets could easily be turned into fully functional Windows computers, since the OS is the same. But how about Windows 8 phones? Could you do that too? Would you interpret a smile from Windows president Steven Sinofsky to be a yes? Sinofsky, along with corporate vice president Julie Larson-Green, opened the Windows 8 kimono at the D9 Conference yesterday. You’ll find plenty of coverage over at Techmeme about the news. Perhaps most interesting was the idea that Windows 8 would work on tablets and laptops alike. The Tabtop Operating System Even tabtops run Windows 8! What are those? I made the name up, but the hardware is real and was shown, laptops with touchscreens. Want to use touch to control something? Reach out and interact through your laptop screen. Or use your keyboard and mouse. Both work. As the Microsoft press release puts it: A Windows 8-based PC is really a new kind of … [Read more...] about Could You Turn A Windows 8 Smartphone Into A Windows 8 Computer?